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The Thought Leader Interview: Eric Ries

The Thought Leader Interview: Eric Ries | Online Strategy | Scoop.it
Most of us think of entrepreneurship as the antithesis of traditional management.
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The Ultimate Guide To Creating Viral Content

The Ultimate Guide To Creating Viral Content | Online Strategy | Scoop.it
Many marketers have been quick to point out that it is impossible to create viral content and that virality is not a product in itself but an effect. But Is That True? Is It Possible To “Create” Viral Content?
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10 Top Execs Share Their Social Media Secrets

10 Top Execs Share Their Social Media Secrets | Online Strategy | Scoop.it
When you're occupying the C-suite, you may not have time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should. Here are some tips.
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Content marketing – must watch video

Coke outline their 2020 content marketing strategy - great video.

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A Startup Value Proposition Worksheet

A Startup Value Proposition Worksheet | Online Strategy | Scoop.it
Crafting great value propositions is a critical marketing job but creating them isn't easy. This template helps capture the necessary inputs and assumptions.
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Top 10 most important SEO & social media marketing tactics of 2012 - VentureBeat

Top 10 most important SEO & social media marketing tactics of 2012 - VentureBeat | Online Strategy | Scoop.it
VentureBeatTop 10 most important SEO & social media marketing tactics of 2012VentureBeatStaying in touch with your visitors via an email marketing campaign can yield major ...
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Google to Penalize Over-SEO'd Sites

Google to Penalize Over-SEO'd Sites | Online Strategy | Scoop.it
If you're more about site optimization than content, Google might soon be less interested in featuring you higher in its search rankings.
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Google’s Latest “Freshness” Algorithm To Affect 35% of Searches | SEO.com

Google’s Latest “Freshness” Algorithm To Affect 35% of Searches | SEO.com | Online Strategy | Scoop.it
Google announced the freshness algorithm update this morning.
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