#Scooped - Social Media Marketing
14 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Jackie Carter
Scoop.it!

Obama Speech and DNC a huge hit on Twitter and social media

Obama Speech and DNC a huge hit on Twitter and social media TJ Walker is the #1 rated Daily Internet-only liberal news video pundit (viewed at http://www.tjw...

Jackie Carter's insight:

1. In a minute-thirty, this "news-flash" clip concludes my curated resource list of Online Social and Professional Networks specifying in Social Media Marketing. I have prioritised the clip at the very beginning of my list as it is a perfect introduction to my topic and engages the attention of my Scoop.it viewers in a unique way.
What is interesting about this short yet informative clip is that it provides significant evidence that social media (in this particular case Twitter) is becoming a future trend on accessing valuable information. This YouTube clip connects directly to social media marketing particularly focusing on The Obama Campaign. 
The presenter, TJ Walker, is the #1 rated Daily Internet-only liberal news video pundit which proves the clip's content is a reliable source.

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

Barack Obama Is The Social Media President

Jackie Carter's insight:

3. This YouTube clip I have ranked third upon my curated resource list has been the most engaging and interesting clip I have viewed relating significantly to Online Social and Professional Networks, specifying in The Obama Campaign.
The clip demonstrates the effectiveness and power social media has on President Obama’s success not only within America but the world. What is most engaging about this clip is that it presents real-life footage from Senator Obama himself which really raises the impact and awareness that social media is becoming the future trend in marketing and is being effectively used for success by America's leading decision makers.
Celebrity Wire is a reliable newsource and a leading provider of entertainment news which is why this clip has been prioritised on my list.

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

Is Twitter The Social Media Marketing Powerhouse That Can Drive Sales?

Is Twitter The Social Media Marketing Powerhouse That Can Drive Sales? | #Scooped - Social Media Marketing | Scoop.it
Have you used Twitter to promote your business?
Twitter entered the scene back in 2006 as one of the first microblogging sites.
Jackie Carter's insight:

5. Ranked number five on my curated list, I really took pleasure in reading through this informative blog post explaining the evolution of Twitter, the power of the 'Hashtag'. The information conveyed provides an engaging info graph detailing the history of advertising on Twitter. I found this article was interesting, non-complex and provided relevance to the topic of Online Social and Professional Networks. The layout spread out information by adding pictures and graphs throughout the post which made it really enjoyable to read. Seo4anyone are experts in the field of online marketing who provides authoritative content and helpful advice on marketing online via blog-posts which makes this a reliable source.

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

Professional Networking Sites | Professional Networking with LinkedIn

http://tinyurl.com/mxlopfd Download Linkedinfluence - The Ultimate Linkedin Training Course. This Linkedin Social Media Training Will Help Generate More Lead...
Jackie Carter's insight:

7. This YouTube clip focuses mostly on the professional networking site LinkedIn. The clip demonstrates the growth and benefits of LinkedIn and how professionals can use LinkedIn to their advantage to hire jobseekers, market a businesses and get in-touch with other organizations. I enjoyed watching this modern digital presentation as it provided me with detailed statistics and reliable information presented by the author of two books focused on LinkedIn.

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

2014 Digital Marketing Trends

What does the future hold for digital marketing in 2014? This video explores where online marketing is headed in 2014 and beyond- Plus offers stats on conten...
Jackie Carter's insight:

9. Lets explore the future of marketing through social media! The reliable information conveyed in this clip engages the audience in a modernised digital presentation by providing the most recent digital media trends to expect in the year of 2014. The two minute clip gives us an insight of what the future looks like for digital marketing in 2014; will it rise or will it fall? This source provides a significant amount of evidence and relevance relating directly to Online Social and Professional Networks. The makers of this clip, 'The Lorraine Gregory Communications' is a group of comprehensive marketing and communications specialists presenting expert information specifying in social media which makes this a trustworthy source to add to my list.
 

more...
No comment yet.
Rescooped by Jackie Carter from The MarTech Digest
Scoop.it!

The World of Social Media Monitoring and Analytics - Marketing Technology Blog

The World of Social Media Monitoring and Analytics - Marketing Technology Blog | #Scooped - Social Media Marketing | Scoop.it
The World of Social Media Monitoring and Analytics by Douglas Karr on Marketing Technology Blog


 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital
Jackie Carter's insight:

11. Writer of this post, Douglas Karr provides an informative resource as a professional in the field of marketing. What I find unique about this resource is the use of info graphs. Info graphs are a non-complex way to convey data and statistics. Info graphs are presented in a way that is easy to read and understand. This article includes fascinating analytics revealing the growth and evolution of social media and the expected future trends for social media analytic tools. I have included this source in my curated list to provide a variety of resources linking to Online Social and Professional Networks.

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

Social Media Marketing: Big City, Small World...

Social Media Marketing: Big City, Small World... | #Scooped - Social Media Marketing | Scoop.it
Social Media Marketing: Big City, Small World...Posted On 04.16.2007This morning one of my clients from New York City Instant messaged me to let me know how successful his Social Network Marketing (SNM) Campaign has become for him.
Jackie Carter's insight:

14. To provide a variety of sources throughout my list, I decided to include this brief success story. What I love about this post is it stands out from other's as it explains someone's real-life experience they encountered with marketing through social media. The concise blog-post shows justification as it connects directly with Online Social and Professional Networks. The post proves to be conclusive as it was written by Digital Surgeons, a group of professional visionaries, technophiles, and strategists.
I have located this post towards the bottom of my curated list as it is not as informative as other posts however it does provide a positive feeling about social media marketing hence it has been included.

more...
No comment yet.
Rescooped by Jackie Carter from Restaurant Marketing News, Ideas & Articles
Scoop.it!

Restaurant Industry Takes to Social Media Channels and Online Review Sites to Drive Performance

Restaurant Industry Takes to Social Media Channels and Online Review Sites to Drive Performance | #Scooped - Social Media Marketing | Scoop.it

The restaurant industry is becoming more social than ever. According to the findings in a new eMarketer report, social media is being used by restaurateurs in increasingly more ways in order to drive sales and business performance. In fact, among a survey population of restaurants in the US, 80 percent now employ social media as a main marketing tactic – citing the ability to engage directly with consumers – more so than they do E-mail (63 percent), newspaper / magazine advertising (61 percent), radio advertising (37 percent), or local coupon mailers (31 percent).


Via Craig Aberle
Jackie Carter's insight:

15. Social media is being used by restaurateurs in increasingly more ways in order to drive sales and business performance. This interesting article explains and proves the effectiveness employing social media as a main marketing tactic can have on a business. The article links well to Online Social and Professional Networks providing detailed graphs and statistics of marketing tactics being used. Review Trackers is a reliable source to gain factual information on statistics, reports and reviews. I have located this post towards the bottom of my curated list as it is not as informative as other posts; however, I think it is important to provide success stories as it reminds the audience of the benefits social media marketing can have.

more...
Craig Aberle's curator insight, August 18, 2014 7:55 PM

Restaurant Marketing is all about Social Media, Is your website Mobile Optimized? Need help? Visit Mobile-Optimizers at http://mobile-optimizers.com/. Social Media is an important daily function, make sure you have someone taking care of this! Subscribe to the free Restaurant Newsletter for a weekly recap of Restaurant, Social Media and Mobile ideas, news, articles and info at http://pos-advicenewsletter.com/!

Scooped by Jackie Carter
Scoop.it!

Your Biggest #SocialMedia Questions Answered [3/3: Platforms & Tools]

Your Biggest #SocialMedia Questions Answered [3/3: Platforms & Tools] | #Scooped - Social Media Marketing | Scoop.it
Facebook, Twitter, Google+, LinkedIn, Pinterest, Hootsuite and more – ready for some useful tips and tactics?
Jackie Carter's insight:

17. I have arranged this article towards the bottom of my curated list. The article by Robert Tyson is focused on answering questions about social media in his own opinion and is quite extensive, however it does raise some interesting points focusing on marketing through social media that hold relevance to Online Social and Professional Networks. 

The website seems quite trustworthy; as for the advice, Robert Tyson has built his career around online marketing and would know a thing or two, however this is just one man's opinion and does not count as factual information. 

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

Social Media Network Marketing for brand expansion and recognition

thebeerfairy talks history of social media network marketing and how it helps brand expansion in basic terms. http://thebeerfairy.wordpress.com.
Jackie Carter's insight:

19.  Although this video clip engages the audience with research and information being conveyed in a modernized digital presentation, the background music over-powered the voice-over narration and was difficult to understand at times; hence the location towards the bottom of my list. The clip does however make some interesting points specifically about how social media networks help brand expansion. This links directly into social media marketing and Online Social and Professional Networks. The presenter, Hailey Hilliard, is a blogger with an employment and education background in social media and marketing. Her blog offers businesses a beginners approach to internet/social media marketing. Although her information has fascinating points, it cannot be classed as factual or reliable it can only be classed as an opinion.

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

Social Media Marketing: Does Your Business Need It? - Business 2 Community

Social Media Marketing: Does Your Business Need It? - Business 2 Community | #Scooped - Social Media Marketing | Scoop.it
Social Media Marketing: Does Your Business Need It?
Business 2 Community
As a small business owner, I'm sure you have heard of buzz words such as social media marketing, Facebook marketing, and Google My Business….
Jackie Carter's insight:

2. The recent information provided on this web page is ideal for anyone who seeks to learn the basics of social media marketing and what it’s beneficial for. I have ranked this source second on my list as it is a great introduction into the trending world of Social Media Marketing. The author Ron Johnson demonstrates a non-complex evaluation of why a business should promote through social media. I would recommend this article as a reliable and vital resource for beginners of social media marketing; it’s concise, interesting and provides the reader a important points on getting started with marketing online. B2C is a trustworthy newsource presenting informative articles written by professionals.

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

Social Media Marketing in 3 minutes

http://www.UpsideDownIceberg.com/free For your FREE online marketing videos and training: or TEXT your NAME and EMAIL to (561) 600-4007 http://upsidedowniceb...

Jackie Carter's insight:

4. Another great introduction to Online Social and Professional Networks which is why I have positioned this clip number four in my resource list. This engaging  three minute YouTube clip from ‘Upside Down Iceburg’ gives viewers an overview of social media marketing and how critical it is for a successful business online. This clip details the benefits a business would have promoting via social media and raises factual points on why the marketing trend is so effective. This source is entertaining and captures the attention of the audience by using concise and significant information on social media marketing. Upside Down Iceberg is a cutting edge Internet Marketing Agency with experts in the field; this leads me to believe that the information presented in the clip is trustworthy and reliable.

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

Social Media Marketing: Where to Begin? - Business 2 Community

Social Media Marketing: Where to Begin? - Business 2 Community | #Scooped - Social Media Marketing | Scoop.it
Business 2 Community
Social Media Marketing: Where to Begin?
Business 2 Community
Social Media Marketing: Where to Begin?
Jackie Carter's insight:

6. Another vital article from B2C for beginners of social media marketing. This brief discussion provides pros and cons of the social media outlets available for marketing and how these outlets can help provide assistance in choosing where to begin a businesses’ advertisement process. The key social media outlets focused on in this article are Facebook, Pinterest and Twitter. The article raises some interesting points to be aware of when starting out in online marketing which is why I have included it on my resource list. B2C is a trustworthy newsource presenting informative articles written by professionals.

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

Social Media Marketing - Social Marketing - Facebook Marketing

Social Media Marketing - Social Marketing - Global Leading Social Media Ad Agency http://www.socialmarketing.com.sg "Social media marketing is word of mouth ...
Jackie Carter's insight:

8. This YouTube video has a significant connection with Online Social and Professional Networks as it explains how a business can take advantage of marketing though Facebook for online marketing success. The short clip is engaging, interesting and includes vital information for someone looking to start a business Facebook page. Capital FM is a reliable newsource,  hence why I've prioritised this article on my curated list

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

Barack Obama Social Media Advantage

http://www.amazingwebsites.tv, David Bullock explains in detail how Barack Obama's Social Media Strategy got him to be Elected the 44th President of the Unit...
Jackie Carter's insight:

10. In this interesting YouTube clip, David Bullock explains in detail how Barack Obama's Social Media Strategy got him to be Elected the 44th President of the USA and how anyone in a business can use the same strategy for online success. This clip shows significant relevance to Online Social and Professional Networks specifically relating to the topic of social media marketing and how President Obama used social media as an advantage in his winning campaign in 2008. The source presents reliable information given by an experts in the field of online marketing who have conducted research on the topic. I have ranked this source number ten in my curated list as it may seem a little extensive to some viewers.

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

How Obama Won Using Digital and Social Media, Part 1 of 4

This is the 1st part of a 4 part series covering Business Lessons learned from the 2008 Election presented by MediaSauce.
Jackie Carter's insight:

12. This clip is interesting as it provides a different perspective on social media marketing using business lessons learned from the 2008 Election. The clip compares strategies from The Obama Campaign and lists how businesses and organizations can follow down the same path and use the same strategies that Senator Obama used to win the 2008 election. I have ranked this clip as number twelve in my curated list. Although it may seem a little extensive, the points raised in this film have a significant in-depth connection to Social Media Marketing, The Obama Campaign and Online Social and Professional Networks. The clip is based on the research and opinion of an expert in the field, although it is not factual the advice seems quite accurate.

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

7 Reasons You Need to Be Using Social Media As Your Customer Service Portal - Forbes

7 Reasons You Need to Be Using Social Media As Your Customer Service Portal - Forbes | #Scooped - Social Media Marketing | Scoop.it
7 Reasons You Need to Be Using Social Media As Your Customer Service Portal
Forbes
When most marketers and business owners think about the advantages of social media for their business, they think about attracting new customers to the business.
Jackie Carter's insight:

13. The article written by Jayson DeMers gives seven concise reasons why using social media as a businesses’ Customer Service Portal will be effective and briefly explains the benefits a business would achieve through social media. This article connects well with Social Media Marketing and links into Online Social and Professional Networks. This article is ranked thirteen in my resource list as it is non-complex, easy to understand and has an engaging layout.

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

How High Growth Companies Use Social Media Marketing

How High Growth Companies Use Social Media Marketing | #Scooped - Social Media Marketing | Scoop.it
In professional services marketing, we still occasionally hear the ghostly echoes: “Cold calling – that’s the way we did it back in the day and we grew our businesses just fine.” Well, sure.… (How High Growth Companies Use Social Media Marketing -...
Jackie Carter's insight:

16. This page shows relevance to Online Social and Professional Networks as it provides graphs and statistics proving the effectiveness and growth of social media marketing and how High Growth Companies use social media marketing. I found this source appropriate to post as it is informative however it may be seen as quite extensive and difficult to understand which is why I have place it towards the bottom of my list at number sixteen. B2C is a trustworthy newsource presenting informative articles written by professionals.

more...
No comment yet.
Scooped by Jackie Carter
Scoop.it!

Barack OBAMA on Social Media

ValleyZen's Drue Kataoka meets Senator Barack Obama and films him talking about the role of Social Media in his campaign.
Jackie Carter's insight:

18. This YouTube clip is quite short however it does show a significant link to my focus example of The Obama Campaign. The clip films Senator Barack Obama talking about the emergent of Social Media. Obama explains the role of social media in his campaign and how it is beneficial to him. The clip shows reliable points as the information is spoken directly from Senator Obama. I included this observational clip as number eighteen, although it doesn't provide as much information as other resources, it gives my curated list a variety of sources and a different perspective on social media.

more...
No comment yet.
Rescooped by Jackie Carter from Social Media and Healthcare
Scoop.it!

Online Social Networking as an Alternative Information Source for Clinical Research

Online Social Networking as an Alternative Information Source for Clinical Research | #Scooped - Social Media Marketing | Scoop.it

Background
Clinical trials and patient records have been the main information sources for clinical research. While well-designed clinical trials can produce high quality data, they are generally very expensive and time consuming. Further, patients enrolled in clinical trials are not necessarily representative of the intended patient population. Chart reviews avoid some of the drawbacks of the clinical trial approach. However, studies that use chart reviews are limited by the accuracy and completeness of the data in the patient records. In the past decade, online social networks have grown exponentially. We hypothesized that information from online social networks has the potential to serve a new and complementary information source for clinical research. To test this hypothesis, we conducted two separate studies. In the first study, we compared the prevalence of fatigue and depression for patients of amyotrophic lateral sclerosis (ALS), multiple sclerosis (MS) and Parkinson’s disease (PD), as reported on the online social network PatientsLikeMe and a large medical record data repository. In the second study, we compared clinicians’ and patients’ perspectives on the symptomatic treatment of ALS by comparing data from a traditional survey study of clinicians with data from a patient social network.

 

Methods
In the first study, multivariable logistic regression was performed on the probability of reporting fatigue or depression as predicted by age, gender, data source, type of neurological disease and the interaction of data source and type of neurological disease. We report on the effects of the interaction of data source and type of neurological disease on the probability of reporting fatigue or depression. Our analysis addresses whether the association of reporting fatigue and depression with disease type differs between the two data sources, and, equivalently, whether the association of reporting fatigue and depression with data source varies between disease types. These results are controlled for the effects of age and gender. In the second study, we first extracted the 14 symptoms and associated top four treatments and then selected twenty symptom-treatment pairs to compare the clinicians’ and patients’ perceptions of treatment prevalence and efficacy.

 

Results
In the first study, overall, both fatigue and depression were more likely to be reported if the data source was PatientsLikeMe regardless of disease. The odds for reporting fatigue and depression were greater from the PLM source across all diseases (i.e. PLM users are more likely to report fatigue and depression). The odds ratio for reporting fatigue was 33.9 for ALS, 36.3 for MS, and 18.7 for PD. The odds of reporting depression were 6.1 for ALS, 9.7 for MS, and 4.91 for PD. In the second study, similarities and discrepancies were found between clinicians’ and patients’ perceptions of treatment prevalence and efficacy. In 10 out of the 20 pairs, the symptom-treatment differences between the two groups were above 10%. In three pairs the differences were above 20%.

 

Conclusions
Online social network data, reflecting patients’ perspectives, do provide somewhat different information regarding symptoms and symptomatic treatment from the traditional research data sources like survey results and medical records.


Via Plus91
Jackie Carter's insight:

20. This article from the University of Utah shows a study where social media was used as an advantage to conduct research for clinical trials and patient records.
The results proved that social networking provided somewhat different information regarding symptoms and symptomatic treatment from the traditional research data sources like survey results and medical records.
I wanted to add this article in to my list as it links in a unique way with Online Social and Professional Networks and demonstrates the different ways social networking can be an advantage. The source is highly reliable as it is a scholarly resource. I have located this post at the bottom of my curated list; although it is interesting, there are other posts that prove to be more informative than this post.

more...
No comment yet.