Online shopping from all-over-the-world
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You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy

You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy | Online shopping from all-over-the-world | Scoop.it
The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black.

Via Bonnie Burns
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Stephanie Smetana's curator insight, July 9, 2013 4:15 PM

I scooped this article from Bonnie Burns, and I loved the way she commented, "It’s an SEO + Social Media + PR win." This is so true of the PR and social media world. It's all about gaining trust and getting your brand out there, while still reaching for the top places in a Google search.

 

Another important aspect of this article to note, is Trond Lyngbo's comment that you should not just include social media into your SEO strategy, you must also integrate all these things together: SEO, social media and public relations. If you intelligently integrate all of these, the impact is multiplied; to compete, companies must evolve and integrate.

Linda Allen's curator insight, July 17, 2013 1:19 PM

I still have a pulse..

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ScienceDirect.com - Journal of Business Research - Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States

Highlights

► We examine cross-cultural online shopping using the Technology Acceptance Model.

► The TAM held for the U.S. but the relationships did not hold for Germany and Norway.

► Cognitive involvement influences perceived usefulness and perceived ease of use.

► Affective involvement does not influence behavior intention in Germany.

 

Abstract

While the rise of the commercial Internet has promoted many brands to a globally ubiquitous status, convergent demand for certain goods and services masks many culture-bound differences in consumer shopping behaviors. Adopting the Technology Acceptance Model (TAM), this research examines the role of culture in influencing online shopping use, comparing differences across three countries: Germany, Norway, and the United States. The roles of cognitive and affective involvement in driving technology perceptions and usage are also examined. After assuring measurement equivalence for study constructs, the study assesses differences in structural patterns across the countries. Findings show that the full TAM model does not hold for the European samples. In addition, cognitive involvement influences perceived usefulness and perceived ease of use in all countries, but the relationship between affective involvement and behavioral intention does not hold in Germany. 

 

To read the rest of the article, you need to access a library's database or go to: http://www.sciencedirect.com/science/article/pii/S0148296311002906

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