Online Reputation Management for Business
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Rescooped by Bill Marks from Google+ Local & Local SEO News
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Spotting Suspicious Reviews Online | NY Times

Spotting Suspicious Reviews Online | NY Times | Online Reputation Management for Business | Scoop.it

Why would anyone spam review sites with reviews from fictitious happy customers or, maybe worse yet... false negative reviews?
That's a good question and one questions which many business owners find themselves asking more and more often.

 

A recent article posted in The New York Times and on CNet [ http://news.cnet.com/8301-17938_105-20083200-1/cornell-software-fingers-fake-online-reviews/  ] discusses recent research finding from Cornell University. Fortunately, technology is poised to make up for this all-too-human failing. Cornell University researchers have developed software that they say can detect fake reviews. 

 

A copy of the researcher's findings are summarized in their report, "Finding Deceptive
Opinion Spam by Any Stretch of the Imagination" and may be obtained through this link for a PDF copy of the Cornell report, [ http://www.cs.cornell.edu/~myleott/op_spamACL2011_slides.pdf ]

 

What are the telltale signs of a fake review?  A team of researchers at Cornell University identified several common attributes of fake reviews of hotels, some of them highlighted in the article on CNet and in The New York Times article.  [ http://bits.blogs.nytimes.com/2012/08/27/spotting-suspicious-reviews-online/ ]

 


Via Linda Buquet :: Catalyst eMarketing
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6 Social Business Strategies To Improve Customer Retention Within ...

6 Social Business Strategies To Improve Customer Retention Within ... | Online Reputation Management for Business | Scoop.it
Customer retention holds a special place in most organizations' strategic plans. While companies devote hours of staff time and reams of paper to business.
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Why Your Small Business Should Think Like a Comedian

Why Your Small Business Should Think Like a Comedian | Online Reputation Management for Business | Scoop.it

Every good comedian knows they have an audience to cater to, rather than winning everyone over. They understand that their comedic style is not for everyone, and that loyalty is often more valuable than numbers. Comedians focus on the audience that cares, by entertaining, engaging and providing fresh content so that the loyal fans come back.

 

There are many ways that small businesses can learn from comedians. Here are five tips you can learn from the funniest people in the industry.


Via Linda Buquet :: Catalyst eMarketing
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BREAKING! Google+ Business Merge with Google Place Pages Starts RIGHT NOW!

BREAKING! Google+ Business Merge with Google Place Pages Starts RIGHT NOW! | Online Reputation Management for Business | Scoop.it

THIS WILL WORK RIGHT NOW IF YOU HAVE ALREADY CREATED a GOOGLE+ BUSINESS PAGE with LOCAL set as the CATEGORY.

 

After you verify your G+ Business page then it will merge with your Place Page and you'll have ONE page, with all the Places features like reviews AND all the social features combined.

 

AND ALL WILL BE MANAGED INSIDE G+. (No more Places dashboard.)

 

Like I said this is BREAKING right now. All details aren't in yet. Don't even have help doc links yet. Stay tuned to this thread for updates as they break!


Via Linda Buquet :: Catalyst eMarketing
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5 Ways that Social Media Impacts SEO

5 Ways that Social Media Impacts SEO | Online Reputation Management for Business | Scoop.it

As a business owner, you may not have thought that social media impacted or benefited your website's SEO, after reading this article, you might want to rethink that position.

 

"How does social media activity impact SEO? That's a common question these days as publishers try to make the most of search and social for audience development.

 

While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence.

 

Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic:

 

1. Annotations in the Search Results

Both Google and Bing use social data to annotate select listings on their search engine results pages.

 

2. Personalized Rankings

In addition to annotations the engines also personalize the order of their search results based on a number of factors including social connections and activity.

 

3. Secondary Links

When it comes to ranking factors links are still much more important than social shares. A link from a quality, trusted site has considerably greater weight than a like, tweet or +1.

 

4. Highlighting Authors

In some instances Google is now highlighting author information in its search results.

 

5. AuthorRank

Beyond author markup in the search results, both Google and Bing are beginning to utilize the concept of AuthorRank in which trusted, popular authors may be given a boost in search and social media visibility".

 

Read More: http://www.adamsherk.com/seo/how-social-media-impacts-seo/


Via Antonino Militello
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Yelp puts social front and center in homepage redesign — Michael ...

Yelp puts social front and center in homepage redesign — Michael ... | Online Reputation Management for Business | Scoop.it
Yelp has announced a few new social features for users logged into its homepage, according its official blog.The subtle changes to the layout highlight actions from your social connections on Yelp instead of more general ...
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Facebook Ads: Optimize for Awareness, Not Direct Sales - Huffington Post

Facebook Ads: Optimize for Awareness, Not Direct Sales - Huffington Post | Online Reputation Management for Business | Scoop.it

Facebook Ads: Optimize for Awareness, Not Direct Sales...Huffington Post
The Challenge: Facebook Ads is not proven to be an effective direct sales medium.

While this may be true if you are Ford or GM attempting to benefit your brand, is this the approach you should take if you are a local business and actually using and conversing with your customers and prospects on Facebook?

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