Online Public Relations Measurement
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Online Public Relations Measurement
The best insights to measure your communication's online activity
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Scooped by Isabel Martínez-Carrasco Moreno
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Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI

Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI | Online Public Relations Measurement | Scoop.it
New products from Google and Adobe aim to get marketers beyond "vanity metrics" like followers and likes. But how effective are they?
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The Strategic Communication Daily News

The Strategic Communication Daily News | Online Public Relations Measurement | Scoop.it
The Strategic Communications Daily News spreads the word on modern communication in cooperation, organizations and government institutions around the globe, mainly referring to examples of best practices.
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Amazon.com: Why Social Media Matters: School Communication in the Digital Age (9781935542964): Kitty Porterfield, Meg Carnes: Books

Amazon.com: Why Social Media Matters: School Communication in the Digital Age (9781935542964): Kitty Porterfield, Meg Carnes: Books | Online Public Relations Measurement | Scoop.it
Amazon.com: Why Social Media Matters: School Communication in the Digital Age (9781935542964): Kitty Porterfield, Meg Carnes: Books (Amazon USA #123763 Why Social Media Matters: School Communication in the Digital Age $19.95: This book is a copu...)...
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Social Media Is Not a Used Car Lot, So Why Do We Keep Trying to Cram People Into a Sales Funnel? - The Measurement Standard: Blog Edition

Social Media Is Not a Used Car Lot, So Why Do We Keep Trying to Cram People Into a Sales Funnel? - The Measurement Standard: Blog Edition | Online Public Relations Measurement | Scoop.it
To model social media engagement, it's time to start thinking like the person, rather than the salesman. by Bill Paarlberg, Editor A new article in Fast Company by Steve Kerho, "Social Utility: A New Imperative For Social Content," mentions the...
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Steve Loudermilk and Megan Mahoney are the Measurement Mavens of the Month - The Measurement Standard: Blog Edition

Steve Loudermilk and Megan Mahoney are the Measurement Mavens of the Month - The Measurement Standard: Blog Edition | Online Public Relations Measurement | Scoop.it
This month's Measurement Maven of the Month Award goes to Steve Loudermilk and Megan Mahoney at LexisNexis Risk Solutions. If nothing else, Steve gets kudos for being a measurement geek for the longest time.
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E-Mail Still the Most Popular Digital Communication Platform :: PR News

E-Mail Still the Most Popular Digital Communication Platform :: PR News | Online Public Relations Measurement | Scoop.it
E-mail may still be the most popular form of digital communication, but social networking is not far behind.
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First Step Toward Meaningful PR Metrics: Focus on Bottom-Line Organizational Goals :: PR News

First Step Toward Meaningful PR Metrics: Focus on Bottom-Line Organizational Goals :: PR News | Online Public Relations Measurement | Scoop.it
In advance of PR News\' April 18 PR Measurement Conference, American Red Cross\' Laura Howe discusses moving beyond the obvious metrics and creating useful baselines.
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9 Video Production Tips for Making Professional-Looking Brand Videos - MarketWatch (press release)

9 Video Production Tips for Making Professional-Looking Brand VideosMarketWatch (press release)Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target...
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Study Finds Marketers Don't Practice ROI They Preach | CMO Strategy - Advertising Age

Study Finds Marketers Don't Practice ROI They Preach | CMO Strategy - Advertising Age | Online Public Relations Measurement | Scoop.it
For all marketing's obsession with return on investment, a new study of 243 CMOs found that 57% don't establish their budgets according to ROI measures.
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20 key points about social media measurement and metrics

20 key points about social media measurement and metrics | Online Public Relations Measurement | Scoop.it
It’s been a week of social metrics and measurement for me.
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