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FAQ Page Best Practices (w/ Ideas & Examples)

FAQ Page Best Practices (w/ Ideas & Examples) | online presence | Scoop.it
Make questions relevant & timely
Your customers shouldn’t be asking the same questions over a long period of time.

Either solve them within your website content or make sure you’re updating your FAQ page frequently to address new questions that arise, or to account for seasonality changes if those affect your business.

Be clear & concise
Keep questions & answers simple. Make sure the questions are clearly worded and the answers focus on providing a solution, not creating more questions or options.

Once you have your questions and answers down, you’ll want to put some thought into how to organize your FAQ page.

If you’re lucky, you may just have five basic questions that need answering. In that case, a standard FAQ will do.

But, if you’re like the many brands who have questions upon questions on their FAQ page, you’re going to want to organize the information to provide the best user experience possible for your visitors.

The goal is to make sure they can find the information they’re looking for quickly and easily.

Batch questions together
You want your FAQ page experience to be seamless. So, consider organizing your questions by category with noticeable headlines, so customers can easily jump to the section they’re looking for.
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Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants

Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants | online presence | Scoop.it
Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants
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How to brand your emails so that you look like a pro in the inbox

How to brand your emails so that you look like a pro in the inbox | online presence | Scoop.it
If you're sending emails to customers, you want your messages to look good when they land in the inbox.
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Medium for Marketing: How to Get 1,000 Followers and 46,287 New Site Visits in 30 Days

Medium for Marketing: How to Get 1,000 Followers and 46,287 New Site Visits in 30 Days | online presence | Scoop.it
  You’re done writing for the day. You hit ‘publish’ on your latest blog. And another masterpiece has made it online. Crickets. You’ve been watching your page views and post engagement for months now. It seems like you are getting some traction, but instead of celebrating with your team, you’re disappointed. Again. “It’s the writing, …
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7 Easy Steps to Build an Effective Social Media Marketing Plan

7 Easy Steps to Build an Effective Social Media Marketing Plan | online presence | Scoop.it
Learn a simple step-by-step approach to develop a social media marketing plan that will effectively promote your blog posts and help you grow your business.
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7 Signs of a Trustworthy and Reliable Testimonial -

7 Signs of a Trustworthy and Reliable Testimonial - | online presence | Scoop.it
Some businesses try to game the system with fake reviews. Here's how to tell the trustworthy and reliable testimonials from the fakes.
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12 Ways to Maximize Your Networking Experience

12 Ways to Maximize Your Networking Experience | online presence | Scoop.it
Networking. We do business with people we know, like and trust. Here are 12 ways to maximize your networking experience for the small business owner.
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Never Underestimate the Power of a Great Testimonial

Never Underestimate the Power of a Great Testimonial | online presence | Scoop.it
A crash course in getting them and using them.
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How Much Does it Cost to Outsource Social Media Marketing?

How Much Does it Cost to Outsource Social Media Marketing? | online presence | Scoop.it
Updated for 2017! Looking to outsource? Here's a rundown of the costs of social media marketing, both for big agencies and small social media consultants.
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How Much Does It Cost to Hire a Social Media Manager?

How Much Does It Cost to Hire a Social Media Manager? | online presence | Scoop.it
The average social media campaign will run for 1-6 months and can include everything from marketing strategy to writing services, graphic design, social sharing, social ads, client outreach and attracting large influencers. With such a diverse set of options, it may be hard to decide which services your business needs. However, this article will shed some light on what it costs to hire a social media specialist and the services they may offer.
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Top 5 Social Media Trends in 2018

Top 5 Social Media Trends in 2018 | online presence | Scoop.it
Find out what the top five social media trends will be in 2018 and what you need to do to apply those insights into your plans.
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Our Email Open Rates Were Busted - Here’s How We Gave Them a Huge Boost

Our Email Open Rates Were Busted - Here’s How We Gave Them a Huge Boost | online presence | Scoop.it
remove inactive subscribers from your list – an option that’s especially valuable if you’re trying to save on your email expenses by no longer paying to send to inactive subscribers.
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Best Time to Send Email Backed By 10 Data-Driven Studies

Best Time to Send Email Backed By 10 Data-Driven Studies | online presence | Scoop.it
send time optimization
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Sales Funnels: The Ultimate Guide | Becky DeGrossa | Clickfunnels

Sales Funnels: The Ultimate Guide | Becky DeGrossa | Clickfunnels | online presence | Scoop.it
All you need to know about creating sales funnels: what they are, how they work, and how to start using them to drive traffic and increase conversions, now.
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24 Event Planning Details That Everyone Overlooks

24 Event Planning Details That Everyone Overlooks | online presence | Scoop.it
Planning an event? Review this list of commonly overlooked event planning details to make sure you're set up for success.
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What We've Learned from Six Months of Testing Email Subject Lines

What We've Learned from Six Months of Testing Email Subject Lines | online presence | Scoop.it
Better subject lines = better open rates. Check out the subject line rules we swear by - and how we came up with them!
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Facebook Ad Specs and Image Sizes [Fully Updated for 2018]

Facebook Ad Specs and Image Sizes [Fully Updated for 2018] | online presence | Scoop.it
One of the biggest factors in the success of your Facebook ad is the content. Learn how to plan the perfect ad with our guide to Facebook ad specs.
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5 Free Digital Marketing Courses Every Marketer Should Take

5 Free Digital Marketing Courses Every Marketer Should Take | online presence | Scoop.it
Stop wasting your time on digital marketing courses that don't deserve your attention. Here are the five free digital marketing courses every marketer needs to take in order to have a well-rounded understanding of a successful marketing strategy.
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Copywriting vs. Content Marketing: Main Differences and Commonalities

Copywriting vs. Content Marketing: Main Differences and Commonalities | online presence | Scoop.it
Discover techniques and tools for accelerating website success. Gain professional insights on search marketing, internet advertising, web design and more
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42 Visual Content Marketing Statistics You Should Know in 2017

42 Visual Content Marketing Statistics You Should Know in 2017 | online presence | Scoop.it
What does the visual content landscape look like for 2017? Here are 42 statistics that will give you a sneak peek.
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How Much Does Social Media Marketing Cost?

How Much Does Social Media Marketing Cost? | online presence | Scoop.it
Social media marketing has been popular for years, and according to our recent “What Works in Online Marketing” survey, it’s still on an upward trajectory.
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3 Ways to Determine the Cost of Social Media Marketing | WebpageFX

3 Ways to Determine the Cost of Social Media Marketing | WebpageFX | online presence | Scoop.it
When you want to know how much social media marketing costs you, you have 3 major options at your fingertips. Which one is right for you?
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How Much Can Social Media Marketing Cost?

How Much Can Social Media Marketing Cost? | online presence | Scoop.it
It depends. For more insight on potential social media marketing cost, you may want to consider your strategy and the going rate of available tools.
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13 Helpful Tools You Can Use to Quickly & Easily Edit Social Media Photos

13 Helpful Tools You Can Use to Quickly & Easily Edit Social Media Photos | online presence | Scoop.it

Social Media Today
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Facebook's New Link Previews: What You Need to Know About Creating Your Own

Facebook's New Link Previews: What You Need to Know About Creating Your Own | online presence | Scoop.it
If you want your Facebook links to look as good as possible, then you’ve gotta know how certain parts of your metadata work.
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