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B2B Content Marketing trends | 2013 Research Report

B2B Content Marketing trends | 2013 Research Report | online PR | Scoop.it
Here are highlights of the new research report by CMI and MarketingProfs: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America.
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Content Marketing for the Small Business Owner: Tap Your Resources - Business 2 Community

Content Marketing for the Small Business Owner: Tap Your Resources - Business 2 Community | online PR | Scoop.it
Business 2 CommunityContent Marketing for the Small Business Owner: Tap Your ResourcesBusiness 2 CommunityAs a small business owner, you are likely very busy and work in multiple capacities, including sales, marketing, operations and finance.
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A Monster of a PR crisis as energy drink faces investigation - The Drum

A Monster of a PR crisis as energy drink faces investigation - The Drum | online PR | Scoop.it
The DrumA Monster of a PR crisis as energy drink faces investigationThe DrumThe worst crisis a brand can face? The death of a child being linked to your product has to be top of the list.
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Is Your Content Sourcing Conversations? How to use B2B biz stories...

Is Your Content Sourcing Conversations? How to use B2B biz stories... | online PR | Scoop.it
If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle.

 

I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.

 

This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.

 

I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.

 

I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!

 

So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.

 

I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.

 

OK -- I'm heading into the kitchen for some more coffee!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz
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Google Knowledge Graph explains related content, finds the six ...

Google Knowledge Graph explains related content, finds the six ... | online PR | Scoop.it
We had a bit of a laugh with Google's Kevin Bacon calculator. Not everyone needs to tie their searches to the star of Footloose, though, which is partly.
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Where have all the adverbs gone? And how did they go?

Where have all the adverbs gone? And how did they go? | online PR | Scoop.it
Maddie York: They can make your prose shine more brightly but, sadly, they are in decline.
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PR Newswire's Business Technology Round-up, 18th October 2012 - Sacramento Bee

PR Newswire's Business Technology Round-up, 18th October 2012 - Sacramento Bee | online PR | Scoop.it
PR Newswire's Business Technology Round-up, 18th October 2012Sacramento BeePR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations...
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Newsweek gives up on print but keeps pay wall - Digital Media Wire

Newsweek gives up on print but keeps pay wall - Digital Media Wire | online PR | Scoop.it
After 80 years in print, Newsweek magazine today announced it will stop killing trees by going entirely digital. Its last U.S. print edition will be its Dec. 31 issue.
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Selectable Media Raises $2 Million From Avalon Ventures For Choosable Video ... - TechCrunch

Selectable Media Raises $2 Million From Avalon Ventures For Choosable Video ... - TechCrunch | online PR | Scoop.it
Selectable Media Raises $2 Million From Avalon Ventures For Choosable Video ...TechCrunchSelectable Media lets publishers better monetize their games and other content by creating incentives to watch high-CPM video advertising.
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70+ Events in PR, Digital Marketing and More

70+ Events in PR, Digital Marketing and More | online PR | Scoop.it
Don't miss these opportunities to network and make forward moves in your business or career.
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Social TV Conference: Meet Fred Graver, Twitter's Head of TV | Media - Advertising Age

Social TV Conference: Meet Fred Graver, Twitter's Head of TV | Media - Advertising Age | online PR | Scoop.it
Fred Graver characterized his job as developing Twitter as a live-TV companion, a new TV Guide and a new TV rating mechanism.
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Instant Screenshot by Gyazo

Instant Screenshot by Gyazo | online PR | Scoop.it
Gyazo lets you instantly grab the screen and upload the image to the web.
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Speed Summary | The New Rules of Marketing and PR (New 3rd ...

Speed Summary | The New Rules of Marketing and PR (New 3rd ... | online PR | Scoop.it

Still very fresh.

 

"Our top take-out (made implicitly rather than explictly) is that there are three basic social media strategies – “Entertain Me” (PR and marketing stunts using social media), “Help Me” (providing utility in social media) and “Love Me” (driving fan..."


Via Stefan Vadocz, gotham
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Research Shows B2B Marketers Increase Spending, Activity in Content Marketing - DailyFinance

Research Shows B2B Marketers Increase Spending, Activity in Content Marketing - DailyFinance | online PR | Scoop.it
Marketing LandResearch Shows B2B Marketers Increase Spending, Activity in Content MarketingDailyFinanceCLEVELAND--(BUSINESS WIRE)-- A new study from the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove (NAS: BCOV) , shows...
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7 Truths About Social Media and Online Relationships - Huffington Post

7 Truths About Social Media and Online Relationships - Huffington Post | online PR | Scoop.it
Embassy7 Truths About Social Media and Online RelationshipsHuffington PostWe are both active on a ton of social media networks including Facebook, Twitter, Instagram and LinkedIn to name a few. You name it, we've tried them.
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Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | online PR | Scoop.it

"What good is having a content marketing plan if it doesn't create leads and sales for you?"

What a good read this article is! It is not that long, yet it is packed with good insights about creating content for your website, ebooks, product/service descriptions, newsletters, etc. that is all based in storytelling.

One of my favorite tips from this author, Jeff Molander, is the one about creating content that generates a response. That's different from simply broadcasting a message. The author also talks about how to share customer experiences, and gives an example of creating content that creates confidence in your reader -- which generates more sales.

Enjoy this piece -- the author's points make perfect sense!

Oh, and don't forget to read the comments below the article -- lots of good lessons and discussion there!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Via Dr. Karen Dietz
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Data-Driven Brand Storytelling: 6 Steps to A Credible Story

Data-Driven Brand Storytelling: 6 Steps to A Credible Story | online PR | Scoop.it
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.

 

Got data? Need a story?

Got a story? Need data?


Then these 6 steps will help shape your data into a story -- or bring data into your story.

 

Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience -- because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.

 

The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly -- receiving feedback before you publicly share it.

 

Go read this article. I think you will find it very helpful!

 

Many thanks to Giuseppe Mauriello for sending me this article to review :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz
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MusicThinkTank.com Weekly Recap: The Cyber PR Interview Series ...

MusicThinkTank.com Weekly Recap: The Cyber PR Interview Series ... | online PR | Scoop.it
Where. The Music Industry. Thinks Out Loud. Bob Baker: A Hypnotic Way to Get Fans to Open Your Emails; Jon Ostrow: 3 Ways to Convert Facebook Engagement from a Profile to a Fan Page; IndieAmbassador.com: Getting ...
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"Internal" Social Media: What FINRA Member Firms Need to Know ...

"Internal" Social Media: What FINRA Member Firms Need to Know ... | online PR | Scoop.it
In this blog post, we'll discuss what has recently been defined as "internal" social media, how it differs from the more traditional and widely adopted "external" social media, and how and why regulatory requirements apply to ...
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Learn Why Content Creation Is Transforming Consumer Outreach - Yahoo! News (blog)

Learn Why Content Creation Is Transforming Consumer Outreach - Yahoo! News (blog) | online PR | Scoop.it
Learn Why Content Creation Is Transforming Consumer OutreachYahoo! News (blog)Brands have now become content creators and publishers in their own right, carving out new roles for editors in chief, content creators and producers.
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Kontera Delivers New Content Insights and Curation Suite as Part of Its ... - ADOTAS

Kontera Delivers New Content Insights and Curation Suite as Part of Its ...ADOTASNEW YORK (October 17, 2012) — Brands can now understand all emerging relevant online content and conversations, and can join them immediately by using ideal owned,...
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Your Employees are Engaged...REALLY? - Forbes

Your Employees are Engaged...REALLY? - Forbes | online PR | Scoop.it
RT @TalentCulture: 5 Ways to Employee Engagement - http://t.co/FTjP17c3 @MeghanMBiro @Forbes #TChat #HR #Leadership...
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Global PR Investments Generally Flat, But Many Hop Aboard the ...

Global PR Investments Generally Flat, But Many Hop Aboard the ... | online PR | Scoop.it
Global investment in public relations (PR) is treading water, according to the latest Grayling Pulse Report, released October 2012. A plurality (41.7%) of in-house marketing.
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Become a Super Fan! | SocialToaster

Become a Super Fan! | SocialToaster | online PR | Scoop.it
Engage fans, support your favorite brands!
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The 36 Rules of Social Media | Infographic

The 36 Rules of Social Media | Infographic | online PR | Scoop.it

When using social media there is some etiquette you need to follow because it’s a lot different than just talking to someone in person.


Via Digital Media & Science, Sarah Evans
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