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A field guide to clients | Articles | Home

A field guide to clients | Articles | Home | Online Masters in PR | Scoop.it
Some clients are difficult—learn why, and what you can do about it.
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I Hate PR People: The Rules of Pitching Bloggers and Media

I Hate PR People: The Rules of Pitching Bloggers and Media | Online Masters in PR | Scoop.it
I hate PR people. The mass majority don't pitch well and end up offending more people than not. Here are seven rules for pitching bloggers and media for success
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The PR industry today looks an awful lot like advertising | Articles | Home

The PR industry today looks an awful lot like advertising | Articles | Home | Online Masters in PR | Scoop.it
If you’re selling directly to the consumer—as many PR departments are through social media—are you still a public relations professional?
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4 TED Talks All Brand Storytellers Must Watch via @PostAdvertising

4 TED Talks All Brand Storytellers Must Watch via @PostAdvertising | Online Masters in PR | Scoop.it
From the TED archives, here are four talks that offer unique insight into the world of storytelling, with takeaways for brands.
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Accountability represents the greatest change in PR strategies over the past 25 years | Public Relations & Social PR Insight

Accountability represents the greatest change in PR strategies over the past 25 years | Public Relations & Social PR Insight | Online Masters in PR | Scoop.it
Confession time: It was all once based on the hope theory, this art of public relations. Public relations pros would craft a message we hoped would resonate with influencers -- such as media.
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How to Effectively Manage Client Expectations by @adriasaracino

How to Effectively Manage Client Expectations by @adriasaracino | Online Masters in PR | Scoop.it
Dealing with a problem client? Experiencing a breakdown in communication? Here are five tips to help manage client expectations and make everyone happy.
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10 Ways to Use Social Media to Promote an Event | Social Media Examiner

10 Ways to Use Social Media to Promote an Event | Social Media Examiner | Online Masters in PR | Scoop.it

Are you wondering how to promote an event with social media?

 

Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.

 

In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 28, 2013 11:13 PM

Great tips from Social Media Examiner's Michael Stelzner.

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J.D. Power and Associates Reports: Poor Social Media Practices can Negatively Impact a Businesses' Bottom Line and Brand Image

J.D. Power and Associates Reports: Poor Social Media Practices can Negatively Impact a Businesses' Bottom Line and Brand Image | Online Masters in PR | Scoop.it
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