Online Marketing w Social Media
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Online Marketing w Social Media
Curación de Información para Master Minds
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A Quick-Start Guide to Measuring Your Content Marketing Efforts - Copyblogger

A Quick-Start Guide to Measuring Your Content Marketing Efforts - Copyblogger | Online Marketing w Social Media | Scoop.it

Simply put, if you’re not measuring, you’re not marketing.

In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.

Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.

Let’s talk about how to get started effectively measuring your content marketing efforts....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 4, 2015 6:13 PM

Mike King says it's time to throw away the vanity metrics and measure what really matters in social media and social marketing -- business metrics. Recommended reading for marketers. 9/10

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20 Ways to Make Shareable Content

20 Ways to Make Shareable Content | Online Marketing w Social Media | Scoop.it
To make a shareable content, you can talk about a new trend, data or publication; or write what others are writing just try to say it better.

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Michael MacNeil's curator insight, September 18, 2014 8:19 AM

Useful advice for the web age.

GestionBarrette's curator insight, September 18, 2014 10:31 AM

You must all read this before going to bed !

Adlava's curator insight, October 2, 2014 5:41 PM

Photos, photos, photos!

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This Is Generation Flux: Meet The Pioneers Of The New (And Chaotic) Frontier Of Business

This Is Generation Flux: Meet The Pioneers Of The New (And Chaotic) Frontier Of Business | Online Marketing w Social Media | Scoop.it
The future of business is pure chaos. Here's how you can survive--and perhaps even thrive.
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Rethinking Social Media Marketing [Episode 9] - Tuesday's Tips & Ta...

This week's episode tries to address and overcome some of the common notions of social media marketing like it’s just a fad, it’s for kids or there is no re (Inbound Marketing Slideshow with a Social Media Marketing Lesson http://t.co/R6H1Kwoq...
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How to Cure Social Media Paralysis - Forbes

How to Cure Social Media Paralysis - Forbes | Online Marketing w Social Media | Scoop.it
BraftonHow to Cure Social Media ParalysisForbesThis week Forrester Research released Q1 survey results of 99 CMOs and marketing VPs voicing concern on social media's impact on brand-building.
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Mobile Content in Context: Rules of Responsive Experience

Mobile Content in Context: Rules of Responsive Experience | Online Marketing w Social Media | Scoop.it
Mobile Content in Context: Rules of Responsive Experience - Merchandising, Mobile

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Peg Corwin's curator insight, April 4, 2015 8:22 AM

Content marketing strategies by device type - tablets need "lean back" content; smartphones need "snackable content" and wearables need "glanceable content."

Mandy Minor's curator insight, April 7, 2015 12:57 PM

Good points about being mindful of the content's context - where will they be reading it, and on what device? Makes a big difference!

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How To Increase Your Online Influence #Infographic

How To Increase Your Online Influence #Infographic | Online Marketing w Social Media | Scoop.it

“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.

 

After building an online identity, we always think of increasing our online influence.

This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence:

http://bit.ly/M8U8io ;


Via maxOz, janlgordon
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janlgordon's comment, May 13, 2012 12:42 PM
Thanks Michele, this is a great one!
John van den Brink's comment, May 13, 2012 2:19 PM
Jan thank you!
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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | Online Marketing w Social Media | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.

 

This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.

 

Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.

 

12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+

 

Here's what caught my attention:

 

**81% of US respondents indicated posts from their friends directly influenced their purchase decision

 

**80% of respondents “tried new things based on friends’ suggestions.”

 

**78% of respondents said the posts by companies they follow on social media impact their purchases.

 

**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.

 

Are Brands finally "getting it" when it comes to social media?

 

**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.

 

**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases

 

Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"

 

See full article here: [http://onforb.es/KQTqAR]


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La herramienta más poderosa de social media para las marcas no es Facebook… ¡ni Twitter! : Marketing Directo

La herramienta más poderosa de social media para las marcas no es Facebook… ¡ni Twitter! : Marketing Directo | Online Marketing w Social Media | Scoop.it
La herramienta más poderosa de social media para las marcas no es Facebook… ¡ni Twitter!
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