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How Productive Failure Leads to Better Learning 

How Productive Failure Leads to Better Learning  | Online Marketing (SEO, SEM & SMM) | Scoop.it
Building something from nothing and sharing it with the world, in whatever your medium may be, requires a lot of bravery. I’ve chronicled both my own idea prison and some of my attempts to free myself before. But lately I’ve noticed the “prison of your own ideas” sneaking up on me in a new way: That apprehension about whether or not our work is any good can stop us from learning new skills that can challenge us and help us grow as people.

Via Nik Peachey
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Nik Peachey's curator insight, February 21, 2016 1:55 AM

Some valuable insights.

Tony Guzman's curator insight, February 25, 2016 10:21 AM

This Albert Einstein quote truly shares the main point of this article: “Everyone sits in the prison of his own ideas; he must burst it open.”

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Facebook Will Make Instant Articles Available to All Publishers

Facebook Will Make Instant Articles Available to All Publishers | Online Marketing (SEO, SEM & SMM) | Scoop.it
Facebook is making its Instant Articles program available to all publishers in April, enabling them to host content directly on the site with faster load times.
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10 Free eBooks Every Content Marketer Has to Read

10 Free eBooks Every Content Marketer Has to Read | Online Marketing (SEO, SEM & SMM) | Scoop.it

If you're struggling to see a return on investment from your content marketing efforts, get these 10 free ebooks for content marketers to make a difference.

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10 Ideas: How To Fix A Damning Business Review

10 Ideas: How To Fix A Damning Business Review | Online Marketing (SEO, SEM & SMM) | Scoop.it

A bad review can hit your business hard, here are10 ways to turn the negativity around and improve your customer care.


Via Bonnie Burns
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Bonnie Burns's curator insight, June 2, 2015 11:11 AM

Because businesses live and breathe based on their star ratings in Google and Bing, here are 10 ideas for turning around collective negative reviews and addressing outlier bad reviews that can tank you.

Bob Collins's curator insight, June 4, 2015 4:42 AM

Reviews must be a focal point for all businesses

A-Writer's curator insight, June 10, 2015 8:57 AM

http://www.a-writer.com/

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Increase Your SEO Branding Power

Increase Your SEO Branding Power | Online Marketing (SEO, SEM & SMM) | Scoop.it
Increase Your SEO Branding Power. In this article we discuss a few quick tips you can undertake in order to use SEO as part of your brand strategy...

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Bonnie Burns's curator insight, June 4, 2015 12:32 PM

As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph. Adding the following tips to your content marketing arsenal can help increase your SEO branding power awareness — and display the significance — of your brand.

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5 Ways to Maintain Brand Cohesion on Social Media [Infographic]

5 Ways to Maintain Brand Cohesion on Social Media [Infographic] | Online Marketing (SEO, SEM & SMM) | Scoop.it
Cohesion is all about knowing your brand, knowing your audience, and planning ahead.

Via Bonnie Burns
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Bonnie Burns's curator insight, June 8, 2015 12:14 PM

Running a successful social media campaign can be difficult, especially when your brand wants to run the same campaign across multiple networks

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5 Ways to Do Proper Competitive Research

5 Ways to Do Proper Competitive Research | Online Marketing (SEO, SEM & SMM) | Scoop.it
Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.

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Bonnie Burns's curator insight, May 26, 2015 11:51 AM

Whether you realize it or not, competition is a good thing. It pushes you to expand and become better. But, competition is a business catalyst only if you know how to approach competitive research properly.

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Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups

Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups | Online Marketing (SEO, SEM & SMM) | Scoop.it

Brand Ideals
Learning your company's "brand ideals" may be the most important branding work few startups accomplish. SEO and content take a backseat to widget development for most startups. 

Yet isn't the most important question WHERE are the points of connection with potential customers and/or investors? The latter, investors, receive plenty of attention when they are easy. Investors want CONSUMERS and lots of 'em.

So the best way to connect with investors is to connect with consumers and the best way to connect with consumers is to know, articualte and share your "brand ideals":

 * Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
* Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
* Inspiring Exploration: Helping people explore new horizons and new experiences.
* Evoking Pride: Giving people increased confidence, strength, security, and vitality.
* Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.  

Those "brand ideals" come from Grow: How Ideals Power Profits At The World's Largest Companies by Jim Stengel and is a must read for any startup entrepreneur who wants investors....after they've won the hearts and minds of consumers. 


Via Martin (Marty) Smith
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Get the most out of your traffic: How to increase your site's conversion rate |

Get the most out of your traffic: How to increase your site's conversion rate | | Online Marketing (SEO, SEM & SMM) | Scoop.it
Learn how to increase conversion rates for your existing traffic

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Bonnie Burns's curator insight, May 1, 2015 4:13 PM

In order to improve your conversion rate, you first need to know what it is.  Start by identifying what conversions you want to track.  It may be opt-ins, or sales or views etc. Take the number of people that took whatever action you’re tracking and divide it by the number of site visitors you have. Once you’ve determined what your conversion rate is, you can start to work on improving it systematically.

Marco Favero's curator insight, May 2, 2015 4:48 AM

aggiungi la tua intuizione ...

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5 Ways to Use Your Competitors to Gain SEO Momentum

5 Ways to Use Your Competitors to Gain SEO Momentum | Online Marketing (SEO, SEM & SMM) | Scoop.it
It seems crazy to think that you can use your competitors, and sometimes actively work with them to lead your SEO campaign to success, but this is the reality.

Via Kamal Bennani
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20 Ways to Write a Call to Action | Search Engine Journal

20 Ways to Write a Call to Action | Search Engine Journal | Online Marketing (SEO, SEM & SMM) | Scoop.it
Does your call to action need a face lift? We've compiled a list of 20 different types of calls to action to help bring some variety to your sales pitch.

Via Kamal Bennani
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Marco Favero's curator insight, April 11, 2015 6:00 PM

aggiungi la tua intuizione ...

Conners Sales Group's curator insight, April 12, 2015 12:22 PM

Great CTA tips

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5 Facebook Features That Help Promote Your Business |

5 Facebook Features That Help Promote Your Business | | Online Marketing (SEO, SEM & SMM) | Scoop.it

How are you using Facebook to market your business? Discover how to use Facebook features to promote your business.


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Bonnie Burns's curator insight, April 6, 2015 12:17 PM

Facebook marketing works best when you use your profile, groups and pages in concert to reach a wider audience and connect with potential clients.

Jean DUBOIS's curator insight, April 14, 2015 4:39 AM

Facebook pour augmenter la visibilité de votre marque ? atteindre de nouveaux clients ? 

 

Cela s'intègre dans une stratégie globale de présence sur les réseaux sociaux et surtout du type de segment clients que vous voulez atteindre.....

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5 SEO Mistakes You're Making During Web Redesign

5 SEO Mistakes You're Making During Web Redesign | Online Marketing (SEO, SEM & SMM) | Scoop.it
For most businesses, website redesigns are frequent and for can be a real nightmare. One of the most common issues is that a redesign may improve one aspect of the site (for instance the design might be better, the conversion might be stronger, your messaging and branding may be tighter) while weakening another (you might see a steep drop in SEO traffic).

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Bonnie Burns's curator insight, April 7, 2015 1:03 PM

The concept of incorporating SEO into your redesign before you update your site is something SEOs and online marketers have been preaching for years, and there are a lot of great resources

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How to Prospect Using Twitter, LinkedIn, and Facebook

How to Prospect Using Twitter, LinkedIn, and Facebook | Online Marketing (SEO, SEM & SMM) | Scoop.it
Discover how Twitter, LinkedIn and Facebook make it easy to develop relationships with potential customers before you ask for a meeting.

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Bonnie Burns's curator insight, February 22, 2016 12:02 PM

In this article you’ll discover how to connect with prospects on social media.

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10 Tips for Effective SEO Copywriting | Search Engine Journal

10 Tips for Effective SEO Copywriting | Search Engine Journal | Online Marketing (SEO, SEM & SMM) | Scoop.it

Learn the top 10 ways for creating effective SEO copywriting. Outlined are the necessities to have a successful piece of content published on your site.

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6 Ways to Grow Your Blog Audience

6 Ways to Grow Your Blog Audience | Online Marketing (SEO, SEM & SMM) | Scoop.it
Do you want more blog readers? In this article, you'll learn six ways to grow your blog audience and turn first-time visitors into devoted readers.

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Bonnie Burns's curator insight, May 28, 2015 11:55 AM

Creating great blog posts won’t get you results unless you have an audience that reads and engages with them

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Evergreen Page: The Amazing SEO Powerhouse

Evergreen Page: The Amazing SEO Powerhouse | Online Marketing (SEO, SEM & SMM) | Scoop.it
Content marketers and SEOs love to talk about “evergreen content.” What many SEOs don’t realize is just how powerful the evergreen page can be.

Via Bonnie Burns
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Bonnie Burns's curator insight, June 4, 2015 12:18 PM

What many SEOs don’t realize is just how powerful the evergreen strategy can be for their overall SEO strategy. An evergreen page, properly created and used, can add massive SEO value to a website.

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Yahoo Maps Hits A Dead End, Shutting Down End Of This Month

Yahoo Maps Hits A Dead End, Shutting Down End Of This Month | Online Marketing (SEO, SEM & SMM) | Scoop.it

After eight years, Yahoo will shut down Yahoo Maps by the end of this month. Yahoo will still show mapping within their services but it won’t necessarily be powered off their own mapping service.


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Bonnie Burns's curator insight, June 4, 2015 3:48 PM

Yahoo has announced changes to several of its products and services, but the biggest surprise is that the company is shutting down Yahoo Maps at the end of this month after an eight-year run. Yahoo said, “The Yahoo Maps site will close at the end of June. We made this decision to better align resources to Yahoo’s priorities as our business has evolved since we first launched Yahoo Maps eight years ago.”

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SEO Strategy During A Website Redesign Or Migration

SEO Strategy During A Website Redesign Or Migration | Online Marketing (SEO, SEM & SMM) | Scoop.it
Launching a new version of your website? If so, check out columnist Thomas Stern's basic guide to preserving your SEO equity in the process.
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6 Unique Ways to Target Your Facebook Ads

6 Unique Ways to Target Your Facebook Ads | Online Marketing (SEO, SEM & SMM) | Scoop.it
Do you use Facebook ads? In this article, you'll learn six ways to target Facebook users with your ads, many you've likely not considered.

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Bonnie Burns's curator insight, May 26, 2015 11:54 AM

Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time.

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Spiders eGuide App for iOS and Android

Get Spiders eGuide on the App Store. See screenshots and ratings, and read customer reviews.
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How to Keep your Site Fast for Mobile-Friendly

How to Keep your Site Fast for Mobile-Friendly | Online Marketing (SEO, SEM & SMM) | Scoop.it
With the mad rush to optimize mobile sites prior to April 21st, it can be very easy to sacrifice performance in the process. Our friends at Zoompf are back to help you make sure your site loads quickly over a mobile connection.

Via Kamal Bennani
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5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App

5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App | Online Marketing (SEO, SEM & SMM) | Scoop.it
Learn how to use Periscope, Twitter's new live video broadcasting app, to engage your audience.

Via Kamal Bennani
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Gordon280's curator insight, April 13, 2015 7:05 AM

In the last month or so, there's been a big surge in live video broadcasting. Thanks to smartphone apps like Periscope, users can record live video streams and share them with their network.

I hope these observations give you the desire and the confidence to experiment with live streaming yourself.

 

5 Tips for Using Periscope1) Consider timing.2) Spend time coming up with a compelling title.3) Make your broadcast easy to find.4) Respond to comments live.5) Experiment with use cases.
carbguif's curator insight, April 19, 2015 10:00 AM

#CONGRESOCIAL15 el evento del año

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Surviving The Bottle Neck Of File Conversions

Surviving The Bottle Neck Of File Conversions | Online Marketing (SEO, SEM & SMM) | Scoop.it

Many people have a secret desire to become established authors. There is nothing like seeing your byline being appreciated by readers. The thrust today is on e-books. If the reader is able to enjoy the content on a device like the iPad, it means the author ‘has arrived on the literary scene’. What does it… Continue reading »

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9 Things You Need to Know About Google's Mobile-Friendly Update

9 Things You Need to Know About Google's Mobile-Friendly Update | Online Marketing (SEO, SEM & SMM) | Scoop.it

Rumors are flying about Google's upcoming mobile-friendly update, and bits of reliable information have come from several sources. In this post, you'll find our answers to nine key questions about the update.


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Be-Bound®'s curator insight, April 7, 2015 3:23 AM

So many things have been said about this coming update that a clear and concise update as proposed in this article clarifies the situation...And then again, maybe not...

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