Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics
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Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics
Resources and information for managers in order to leverage your data and bring value to your customers and your organization
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models - Occam's Razor by Avinash Kaushik

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models - Occam's Razor by Avinash Kaushik | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
Learn pros and cons of seven standard multi-channel attribution models, and how to create a powerful custom model. Optimize marketing budgets, improve ROI!
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How to Treat Every Customer Campaign as a Marketing Experiment | Optimove

How to Treat Every Customer Campaign as a Marketing Experiment | Optimove | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
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Lessons Learned: How to make better decisions

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The Lean Startup | Methodology

The Lean Startup | Methodology | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
Methodologies from the official website of all things Lean Startup presented by Eric Ries.
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Forget 80/20: Here’s a 50/50 Rule for Marketing Automation | Business 2 Community

Forget 80/20: Here’s a 50/50 Rule for Marketing Automation | Business 2 Community | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
Marketing automation has the potential to increase efficiency of marketing and sales activities, as well as generate more revenue from your marketing
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Best Practices for Marketing Automation from 11 Experts

Best Practices for Marketing Automation from 11 Experts | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
Tips, tricks and best practices from 11 thought leadership that will help marketers make it rain with marketing automation.
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Is Your Lead Generation an Automated Idiot?

Is Your Lead Generation an Automated Idiot? | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
Zig Ziglar's quote on a motivated idiot rings true today for Lead Generation and the adoption of marketing automation.
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Three Key Job Roles to Make Your Marketing Automation Rock | Business 2 Community

Three Key Job Roles to Make Your Marketing Automation Rock | Business 2 Community | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
Marketing automation is a great solution to help drive your business. Marketers need to be more accountable, engage with customers and potential buyers, and
Emile Fyon's insight:

Definitly going for the Marketing Operations Manager...

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The Golden Rule of Marketing Automation | ClickZ

The Golden Rule of Marketing Automation | ClickZ | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
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Great Expectations: Marketing Automation Delivers on the Promise to Grow Sales Revenue | SalesAndMarketing.com

Great Expectations: Marketing Automation Delivers on the Promise to Grow Sales Revenue | SalesAndMarketing.com | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
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How Context Strengthens Your Entire Marketing Funnel

How Context Strengthens Your Entire Marketing Funnel | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
How context can be applied to every stage in your funnel -- making your marketing all the more powerful.
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Marketo Definitive Guide Tells You the What, Who, How and Why of Marketing ... - CMSWire

Marketo Definitive Guide Tells You the What, Who, How and Why of Marketing ... - CMSWire | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
Marketo Definitive Guide Tells You the What, Who, How and Why of Marketing ... CMSWire Marketing automation is a hot buzzphrase right now, but what exactly does it mean and why should marketing professionals care?
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7 Top Live Chat Software Solutions Reviewed

7 Top Live Chat Software Solutions Reviewed | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
We take a closer look at the best live chat software solutions in terms of ease of use, pricing and feature set. Which one is right for your site?
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17 Landing Page Design Examples Get a Good Old Fashioned Roasting

17 Landing Page Design Examples Get a Good Old Fashioned Roasting | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
Ever wondered what to test on your landing pages? Watch & learn as we throw 17 landing page examples under the bus - for educational purposes, of course.
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Lessons Learned: Validated learning about customers

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[How To] Create Landing Pages that Convert & Rank Well in Search

[How To] Create Landing Pages that Convert & Rank Well in Search | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
In order for people to convert on your landing page, they have to arrive at your page first. Here's how to create landing pages that convert & rank well.
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Three Reasons Marketing Automation Is So Hot Right Now

Three Reasons Marketing Automation Is So Hot Right Now | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
Marketing automation is hardly a new concept. According to the Google Ngram Viewer and Google Insights, the term was first used in 1980, gaining traction in the late 1990s and peaking around 2004.
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Reaping The Benefits Of Marketing Automation

Reaping The Benefits Of Marketing Automation | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
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How to Avoid the 3 Most Common Mistakes in Lead Gen

How to Avoid the 3 Most Common Mistakes in Lead Gen | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
3 common mistakes present in underperforming lead generation efforts. Perform a quick diagnosis of your lead gen team
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55% of businesses plan to increase digital marketing budgets in 2013

55% of businesses plan to increase digital marketing budgets in 2013 | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
More than a third of companies (39%) plan to increase their digital marketing budgets this year at the expense of other channels, according to the new Econsultancy and SoDA Digital Marketing Outlook Report 2013.
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Automation Fosters Marketing-Sales Collaboration :: BtoB Magazine

Automation Fosters  Marketing-Sales Collaboration :: BtoB Magazine | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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A Review Of Basic and Advanced Email Marketing Services

A Review Of Basic and Advanced Email Marketing Services | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
In this article, we'll review the various email marketing services that are out there and the pros and cons of each
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The Definitive Guide to Marketing Automation – Marketo

The Definitive Guide to Marketing Automation  – Marketo | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
Download the 100 page Definitive Guide to Marketing Automation for free and learn what marketing automation is and how it can help your company.
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Three Reasons Why Marketing Automation Initiatives Fail | The Mx Group

Three Reasons Why Marketing Automation Initiatives Fail | The Mx Group | Online Marketing Intelligence: Marketing automation, BI, CRM, Predictive Analytics | Scoop.it
You purchase a marketing automation platform, but few are nurtured, followed-up on, and conversion isn’t optimized and no additional intel about your leads.
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