Online Marketing Guide
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Online Marketing Guide
How to address successfully people using online media
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New ways to measure your users in Google Analytics

New ways to measure your users in Google Analytics | Online Marketing Guide | Scoop.it
Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success. 1
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Measuring the profile of users in Google Analytics. New capabilities
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Master The Google Search: Find Exactly What You Need Online

Master The Google Search: Find Exactly What You Need Online | Online Marketing Guide | Scoop.it
Google search has tremendous capabilities that extend far beyond keywords and phrases. Start using Google more efficiently and improve your search results.
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Xiaomi MI Drone Official Video #SamiLuo

Thanks theverge to feature my video: http://www.theverge.com/circuitbreaker/2016/5/25/11767134/xiaomi-mi-drone-release-date-price-specs-features Subscrib
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4k video, 2km range, 27minutes autonomy and at a price of about 500euros!!! We haven't seen enough drones yet...!
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Choose the Right Keywords - Google Best Practices

Keywords are what connect your ads to what people are searching for. Learn three quick ways to discover more keywords for your AdWords account. Find ou
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Amazon.com: Handmade Products

Amazon.com: Handmade Products | Online Marketing Guide | Scoop.it
Online shopping from a great selection at Handmade Products Store.
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Mixpo: The State Of Video Advertising

Mixpo: The State Of Video Advertising | Online Marketing Guide | Scoop.it
Facebook's rise to dominance.
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Facebook is gaining ground compared to YouTube in online video content.

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How to Use Google Trends for SEO

How to Use Google Trends for SEO | Online Marketing Guide | Scoop.it
Google Trends is one of the best and most versatile tools available for developing a marketing campaign. Having all of this data available is great, but knowing what to do with it is even better. Here's a guide on using this information for SEO.
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Messaging on Twitter | About

Messaging on Twitter | About | Online Marketing Guide | Scoop.it
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Twitter direct messaging for groups

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The Customer Journey to Online Purchase – Think with Google

The Customer Journey to Online Purchase – Think with Google | Online Marketing Guide | Scoop.it
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
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Mobile now accounts for half of all YouTube traffic - Netimperative - News

Mobile now accounts for half of all YouTube traffic - Netimperative - News | Online Marketing Guide | Scoop.it
Half of all YouTube views are now coming from mobile devices, with Google now mulling an ad-free subscription service to cater for the app generation.
Leonidas Athanasopoulos's insight:

Mobile / tablet Facebook traffic must be close to 50% as well. Social media is becoming more and more "mobile".

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How to Research Your Competition on Facebook |

How to Research Your Competition on Facebook | | Online Marketing Guide | Scoop.it
Are your competitors getting massive reach and engagement on Facebook? This article show how to research what your competition on Facebook.
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Facebook Says It Will Actually Listen To Your Ad Feedback Now

Facebook Says It Will Actually Listen To Your Ad Feedback Now | Online Marketing Guide | Scoop.it
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Facebook has provided the option to hide ads by clicking, "I don't want to see this," just like any other post, for years. But the company is now using information gathered by that feature to ask you why you're hiding a particular ad in an effort to get a more comprehensive understanding as to why people hide ads. (Beyond the obvious "No one likes ads.") 

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Go Live on Twitter! | Twitter Blogs

Go Live on Twitter! | Twitter Blogs | Online Marketing Guide | Scoop.it
Live video is the most immersive way to experience what’s happening around the world. From protests and monumental moments to celebrations and things that make us LOL, we’re making i
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Go Live with live video on Twitter.
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Meet Doliio

Doliio is your new autonomous self-agent (ASA) and it’s here to help you give the people you care about thee attention they deserve. As a best-in class ASA
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Surprise! There's More To The Future Of Marketing Than Just Big Data

Surprise! There's More To The Future Of Marketing Than Just Big Data | Online Marketing Guide | Scoop.it
Creativity matters.
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10 Hidden Gems In Google Analytics: Smart Web Data Analysis

10 Hidden Gems In Google Analytics: Smart Web Data Analysis | Online Marketing Guide | Scoop.it
Discover the gems in 80% of Google Analytics that you are not using, features that will transform your ability to identify high-impact insights and actions.
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Introducing Ads Manager App

Introducing Ads Manager App | Online Marketing Guide | Scoop.it
Manage and create Facebook ads on the go. Learn about the new Ads Manager app for iPhone and iPad.
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Smarter Data Analysis of Google's https (not provided) change: 5 Steps

Google's secure search does not provide the search query used to visit a site. Learn five steps to gain deeper insights into this traffic.
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Google admits ‘more than half its ads are never seen’ - Netimperative - News

Google admits ‘more than half its ads are never seen’ - Netimperative - News | Online Marketing Guide | Scoop.it
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An ad served doesn't necessarily equal an ad viewed

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We Now Spend More Time Staring at Phones Than TVs

We Now Spend More Time Staring at Phones Than TVs | Online Marketing Guide | Scoop.it
Time spent on smartphones has surpassed time with televisions, which could have big implications for the advertising industry
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Google May Be About To Blow Up Email With Its "Inbox" App - ReadWrite

Google May Be About To Blow Up Email With Its "Inbox" App - ReadWrite | Online Marketing Guide | Scoop.it
Think smarter email that doesn't always look like email.
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Dynamic remarketing now available to advertisers across all verticals - Analytics Blog

Dynamic remarketing now available to advertisers across all verticals - Analytics Blog | Online Marketing Guide | Scoop.it
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Measure, optimize, and troubleshoot your Facebook Platform integrations with Platform Insights.

Measure, optimize, and troubleshoot your Facebook Platform integrations with Platform Insights.
Leonidas Athanasopoulos's insight:

App events allow you to understand the makeup of users engaging with your app, measure the performance of your Facebook mobile app ads, and reach specific sets of your users with Facebook mobile app ads. This is done by sending an event from your app via Facebook's SDKs. This event can be one of 14 predefined events such as 'added to cart' in a commerce app or 'level achieved' in a game, or other custom events.

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