Online Marketing for Artists
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15 Free Online Logo Makers and DIY Creation Tools

15 Free Online Logo Makers and DIY Creation Tools | Online Marketing for Artists | Scoop.it
Your logo's purpose is to tell who you are and what your firm does. It makes a very important contribution to your identity and success. A logo is the face of
Elia Lombardi's insight:

If you are not a designer, or if you don't want to use professional tools like Adobe Illustrator, here you can find 15 online softwares that will help you create your brand logo easily.

 

Here are the first five:

 

- LogoMaker

 

- LogoYes

 

- Cool Text

 

- FlamingText

 

- GraphicSprings

 

Here is the full list with links:

http://www.famouslogos.net/15-free-online-logo-makers-and-diy-creation-tools ;

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Social Media Marketing: Basic Strategies

Social Media Marketing: Basic Strategies | Online Marketing for Artists | Scoop.it
Fine art is big business, but there is often a wide chasm between the creative process and the marketing process that drives branding and sales.
Elia Lombardi's insight:

In this article from Mashable, you will find seven basic strategies you should follow to improve you online presence and visibility.

 

Here is the summary:

 

- Optimize Your Website

- Get Busy Blogging

- Maximize Your Facebook Presence

- Be Active on Twitter

- Take Advantage of Pinterest

- Experiment With Facebook Ads

- Use Press Releases for Search

 

Here is the full article:

http://mashable.com/2012/11/10/social-media-marketing-tips-artists-galleries/  

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Video Marketing: What to Do Before and After Creating a Video

Video Marketing: What to Do Before and After Creating a Video | Online Marketing for Artists | Scoop.it

Have you ever wondered what makes for a great video? Something that really draws viewers in, and promotes your art? I’ll be sharing five quick tips for creating a YouTube video that not only helps you sell your art, but also gives plenty of value to your viewers.

Elia Lombardi's insight:

Alyice Edrich shares five good strategies to make a better video for marketing your art.

 

In this article you will find how to:

 

- know what your audience needs

 

- decide your marketing style

 

- create a script for your video

 

- stay connected with your viewers after they see the video

 

- stay consistent

 

Here the full article:

http://emptyeasel.com/2013/06/24/how-to-create-a-quality-youtube-video-that-effectively-markets-your-art/ ;

 

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Giuseppe Lunardi's comment, July 9, 2013 8:50 AM
Interessantissimo quello che stai facendo... Ciao Elia
Elia Lombardi's comment, July 9, 2013 10:21 AM
Grazie mille Giuseppe, sei sempre molto gentile. Ti mando un grande saluto :-)
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Past Exhibits Locations: What Information Should You Show?

Past Exhibits Locations: What Information Should You Show? | Online Marketing for Artists | Scoop.it

You may want to think about the location of your past art exhibits when listing them on your artist website. As that old saying goes, 'location is everything'. That old saying still holds true today.

Elia Lombardi's insight:

In this article Brian Sherwin shares some good tips concerning the location of listed art exhibits.

 

Here is a summary:

 

1) Try to list art exhibits that took place in major cities if possible


2) Location applies to the actual space / building


3) Some locations are just not 'good' locations to list on your artist website exhibit listings


4) If you list an exhibit that took place at a 'one-off' location -- such as an old warehouse that you and a few artist friends rent out in order to exhibit your artwork -- you may want to note that it was a 'special exhibit' OR create a specific list for 'alternative exhibits' in general


5) Don't make art exhibit locations up


Full article:

http://faso.com/fineartviews/62308/artist-website-tips-think-about-location-when-listing-art-exhibits

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Crowdsourcing and Art: Artist Karen Fitzgerald On The Success of Her USA Project

Crowdsourcing and Art: Artist Karen Fitzgerald On The Success of Her USA Project | Online Marketing for Artists | Scoop.it

"From the Core" is now in full production. To date I’ve created a dozen works. Each piece explores an aspect of energy that resides at the core of our selves.

Elia Lombardi's insight:

Karen Fitzgerald shares a great example about using crowdsourcing to find financial support for your projects.

 

The full article:

http://artistmarketingresources.com/2013/06/28/financing-new-work-artist-karen-fitzgerald-on-the-success-of-her-usa-project/ ;

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Art "Sold More Online Than In Galleries"

Art "Sold More Online Than In Galleries" | Online Marketing for Artists | Scoop.it
The art industry is one of the last creative industries to make the digital move - but, with more people buying art online without ever seeing it in real life, it could be that times are already changing.
Elia Lombardi's insight:

Key findings:

 

- The online art market is already estimated to be growing by 20% each year.


- About 90% of galleries regularly sell art to clients on the basis of a digital image only.


- And the stereotype of younger people being more tech-savvy is, according to Hiscox, simply not true. Most collectors aged over 65 had bought art directly online.


- Of the people that bought in April [2013], 14% have already bought again in a month and a half. It's just remarkable and I can't quite explain it.


The full article:

http://www.bbc.co.uk/news/technology-23054641

[sometimes this link doesn't work, but continue trying it, because it will finally work]

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Online Marketing for Artists: Nine Myths Unveiled

Online Marketing for Artists: Nine Myths Unveiled | Online Marketing for Artists | Scoop.it
As an internet marketing newbie, I fell prey to several myths for promoting my art on the web - Part 1 of this series.
Elia Lombardi's insight:

Graham Matthews has written a two-parts article where he highlights nine common thoughts artists have when they start using the Internet for marketing.

 

Here is the summary:

 

- If I put my art on the internet, it will be seen by millions of people.

 

- My free web portfolio is MY website.

 

- A free website is reliable and forever.

 

- A personalized subdomain makes a portfolio seem more professional.

 

Part 1:

http://www.artpromotivate.com/2012/10/myths-about-art-promotion-on-internet.html ;

 

 

 

- If I place my art on the internet, someone will steal and sell it.

 

- The better an art website looks, the more successful it will be.

 

- The more places I share my art, the more likely someone will buy my art.

 

- The internet is a good place to receive feedback about your art.

 

Part 2:

http://www.artpromotivate.com/2012/10/internet-marketing-myths-artists.html

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Adobe Illustrator: Four Logo Design Tutorials

Adobe Illustrator: Four Logo Design Tutorials | Online Marketing for Artists | Scoop.it
The key to becoming a great designer is to keep developing your skill set as a designer. it's important to constantly evolve and further develop your design
Elia Lombardi's insight:

If you want to design a logo as a pro, you should learn how to use Adobe Illustrator. This software allows you to design your logos in vector format. This way you can change them to whatever size you want, without loosing quality.

 

If you want to get started here are 40 tutorials to learn how to use Adobe Illustrator.

 

These are the four tutorials specifically about designing logos:

 

- Create a Colorful Logo Design in Adobe Illustrator

 

- GTA V Logo in Illustrator and Photoshop

 

- Create a Trendy Vintage Style Barber Logo in Illustrator

 

- How To Create a Military Style Emblem Logo Design

 

The full article:

http://creativenerds.co.uk/tutorials/40-fresh-best-illustrator-tutorials-from-2013/ ;

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When to Hire Help for Your Art Business

When to Hire Help for Your Art Business | Online Marketing for Artists | Scoop.it

One of my cardinal rules for artists is that, first and foremost, they must master their unique abilities, the things that only they can do: create art, manage their career path and build relationships. Everything else—especially routine tasks—can be done by someone else.

Elia Lombardi's insight:

Everyone can start a business, but to make it successful you need some specific skills and knowledge.

If you have the opportunity, you should focus on optimizing your art production and leave the marketing tasks to an expert.

 

In this article you will find answers for the following questions:

 

- Why consider hiring help?

 

- What can you hire others to do?

- When are you ready to hire?

 

- What steps are necessary in the hiring process?

 

Here the full article:

http://emptyeasel.com/2013/07/09/when-to-hire-help-for-your-art-business/ ;

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Online Marketing: What You Need To Measure?

Online Marketing: What You Need To Measure? | Online Marketing for Artists | Scoop.it

"Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important." - Seth Godin.

Elia Lombardi's insight:

In this article you can find some good tips about measuring your marketing efforts. What is important vs. what is not?

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What Really Counts When Selling Your Art

What Really Counts When Selling Your Art | Online Marketing for Artists | Scoop.it
Elia Lombardi's insight:

Jack White shares his experience as an artist trying to sell his paintings. These are key tips:

 

- find the right people to expose yourself to, whom are interested and passionate about art.

 

"I focused on family owned furniture stores, gifts shops and small art galleries. I avoided the big chain stores, mainly because of the need for a vender number to sell their stores. Plus, you had to wait five months to be paid."


- Exposure alone is worthless. It’s where you are exposed that counts.


- The truth about Juried Art Shows: there are so many shows, winning one gets very little attention. [...] Do you believe a potential buyer will read Award Winning and then purchase the piece?


- What your bio, artist’s statement or resume articulates will be of no help if you don’t make art that connects with buyers. [Buyers] either like the art or they don’t.


Here is the full article:

http://faso.com/fineartviews/61703/a-thousand-doors

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