Online Marketing - Content and Curation
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Online Marketing - Content and Curation
Where Does Good Content Come From?
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Why I love Twitter and barely tolerate Facebook — I.M.H.O.

Matt Haughey in his article below captures the feeling I have always had about Twitter vs. Facebook. On Twitter I follow only those people who have something interesting or thoughtful to say. On Facebook, 80% of my "friends" are people I"m obligated to follow out of respect for their place in my previous life. My Twitter feed represents my life in a vacuum, I can make it both ideal and meaningful, and never worry about how I will be perceived if I stop following someone or replying to their posts.

 

I also wonder if Twitter is better b/c of the fact that not EVERYONE we know is on there. Would we love it as much if we had to follow everyone we were friends with on FB as well? I wouldn't.

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5 Tweetable Takeaways From Twitter Study. Please RT!

5 Tweetable Takeaways From Twitter Study. Please RT! | Online Marketing - Content and Curation | Scoop.it

1. Marketers: Post to Twitter by day, Facebook by night
2. The ideal tweet is 100 characters or <, one short URL, one #hashtag
3. Please #Retweet. Tweets more likely to get RT's when you ask.
4. People like tweeted photos. Its like an adventure. What will they see when they click the link?
5. Tweet for engagement at night. During the day for eyeballs. #tweetstrategy

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10 Steps To Writing Better Web Content | Springboard SEO

10 Steps To Writing Better Web Content | Springboard SEO | Online Marketing - Content and Curation | Scoop.it
Your Web content is in a constant battle against a number of variables competing for your readers' attention: A link to another website, the back button, their...
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11 Blog Content Ideas for Nonprofits

11 Blog Content Ideas for Nonprofits | Online Marketing - Content and Curation | Scoop.it

My favorites from this great list of eleven ideas are:

1. Share and comment on breaking news

2. Highlight Special Donors, Fundraisers, and Volunteers

3. Share stories, photos, and videos from events

4. Share stories from the field

5. Share resources and useful tips

 

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Time to update your social media policy, or the NRLB will get you!

Time to update your social media policy, or the NRLB will get you! | Online Marketing - Content and Curation | Scoop.it

Nothing screams exciting like social media policy articles, but this one provides an update on things for corporations to consider in light of the recent NRLB's ruling on Costco's social media policy. 

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5 Reasons Social Media Measurement is Making You Lie to Yourself

5 Reasons Social Media Measurement is Making You Lie to Yourself | Online Marketing - Content and Curation | Scoop.it

Focus on reach, as measured through RT's and comments. Not "likes" and Followers. 

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7 ways business blogs build social media success | SmartBlogs

7 ways business blogs build social media success | SmartBlogs | Online Marketing - Content and Curation | Scoop.it

Still need to justify a business blog?  This article can help.

 

Another approach would be to consider the customer as a pupil.  Not all students learn the same way. Some need to here content one way, while others may need it five different ways before it sets in.


Blogs allow you to present information in a variety of ways, and let's the reader choose how to interact with that content. 

 

One blog post could have a video, photo, article, slidecast, and podcast. 

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4 Ways To Create Brand Content People Actually Care About

4 Ways To Create Brand Content People Actually Care About | Online Marketing - Content and Curation | Scoop.it

When you put your audience first, the stories will write themselves.  As the author points out, you have content available already to publish.  But, you have probably written in from the perspective of trying to sell vs. trying to help.  Re-write that article to help your audience and they are much more likely to share it, comment on it, or at least finish reading it. 

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