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"Mobile Has Won" Says Google’s Eric Schmidt - Are You Ready for a Smartphone Marketing Future?

"Mobile Has Won" Says Google’s Eric Schmidt - Are You Ready for a Smartphone Marketing Future? | Online Marketing | Scoop.it
Google’s Eric Schmidt has said that “2014 will be a victory lap for mobile” – here are the essential considerations for smartphone marketing.
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Systems Management Best Practice: Harnessing the FCAPS Model

Systems Management Best Practice: Harnessing the FCAPS Model | Online Marketing | Scoop.it
With the increasing adoption of and dependency on Linux enterprise servers for mission critical applications, management is becoming more complex
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Often overlooked in MArketing for Ecommerce businesses is the actual IT environment. If you don't have things set up properly then you might as well not bother with marketing in the first place.

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Why 2014 is crunch time for video content marketing

Why 2014 is crunch time for video content marketing | Online Marketing | Scoop.it
Last year was a remarkable one for content marketing. Come the start of this year, 93% of B2B marketers were using content marketing as part of their overall marketing strategy, and achieving some significant substantial successes.
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Outsourced Marketing: Advantages and Disadvantages (Part 3)

Outsourced Marketing: Advantages and Disadvantages (Part 3) | Online Marketing | Scoop.it
Specialist agencies and marketing companies are adept at developing finely tuned strategies to supply the new demand for online lead management.
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Great blog spelling out the advantages and disadvantages of outsourcing your marketing.

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5 Customer Retention Strategies for Ecommerce Businesses

5 Customer Retention Strategies for Ecommerce Businesses | Online Marketing | Scoop.it
Making shopping experiences better for everyone
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Interesting article which shows that the best way to make your online business work is to keep your  customers happy.

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