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AdRoll annonce atteindre le cap des 100M$ de CA, bientôt l’IPO ou un rachat par Critéo ?-%post_id%

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5 Lessons Learned in Site Retargeting

5 Lessons Learned in Site Retargeting | Online marketing | Scoop.it
We’ve experimented with site retargeting over the last two years. To help companies that are considering dipping their toes into the retargeting pool, we’d like to share five lessons we learned.
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Basic Terms in Advertising

Basic Terms in Advertising | Online marketing | Scoop.it
1. Impressions..This used to be a term more appreciated, which means how many times a user saw your ad or banner or any online advertisement. Each time your ad has been viewed counts as an impression...2.
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Retargeting Case Study: Should You Use Frequency Capping? | Get Elastic Ecommerce Blog

Retargeting Case Study: Should You Use Frequency Capping? | Get Elastic Ecommerce Blog | Online marketing | Scoop.it
Retargeting Case Study: Should You Use Frequency Capping? - behavioral-targeting, display advertising, remarketing, retargeting Conversion Optimizatio
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