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What kind of user experience ranking signals does Google take notice of?

What kind of user experience ranking signals does Google take notice of? | Online Marketing & Websites | Scoop.it
There has been a lot of talk lately about responsive web design, and a number of questions have arisen about how Google perceives sites that go down this route.
Clockwork Marketing's insight:

The vast majority of websites we're developing these days are responsive - they automatically morph to suit screen size. This gives an improved user experience but, as with all changes, people have been asking what impact this new breed of website would have on search rankings? ALL HAIL GOOGLE...how will it cope?!

Perfectly well it seems - responses from Google HQ have indicated that they value websites that put user experience first. In fact, traditional websites with slow mobile load times, hard-to-click links and heavy content look like they're going to lose this battle so, if you haven't already, now's the time to go responsive if you want to avoid losing rankings.

 

TOP TIP: This article is jam-packed with tips, give it a good read! Essentially, Google is planning for a mobile future, and so should you.

Helen Badcock, Senior Marketing Consultant (www.clock-work.co.uk)


 

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Email Marketing Tactics: What Worked (and What Didn't) in 2013

Email Marketing Tactics: What Worked (and What Didn't) in 2013 | Online Marketing & Websites | Scoop.it
Email Marketing - Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services.
Clockwork Marketing's insight:

Really interesting to see how businesses are getting clever with their email strategy. However, one of the simplest things makes the biggest difference - personalising emails increases open rates and unique click throughs tremendously.

TOP TIP: Make sure the email sign-up on your website collects names as well as email addresses. Some businesses worry that the more they ask for, the less likely people are to sign up; this isn't what we've seen. This longer sign-up form has received a very impressive response: http://www.hebasca.co.uk/hebasca-fan-club

Helen, Senior Marketing Consultant (www.clock-work.co.uk)

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