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How Firefox Changed The Game

How Firefox Changed The Game | Online Marketing | Scoop.it
For many people, the newest edition of Firefox was a fairly hum drum event. However, in the world of online marketing, and especially SEO, it caused a tremor. It's hard to believe that a new release of a browser would cause such a stir, but that's...
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Is Your Business Google Proof?

Is Your Business Google Proof? | Online Marketing | Scoop.it
So you've hired an #SEO company and they've helped move you up in the #Google ranks. Everything is looking good, you have new customers for your #business and you wake up one morning to find your phone isn't ringing like it was yesterday, or last wee...
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The SEO Of Building Your Brand

The SEO Of Building Your Brand | Online Marketing | Scoop.it
In case you haven't been following the ins and outs of SEO over the past year, there's been a new asset hit the arsenal of SEO companies it's something that's tried and true - building your company's brand. When most small business owners think ab...
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How Firefox Changed The Game

How Firefox Changed The Game | Online Marketing | Scoop.it
For many people, the newest edition of Firefox was a fairly hum drum event. However, in the world of online marketing, and especially SEO, it caused a tremor. It's hard to believe that a new release of a browser would cause such a stir, but that's...
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Just When You Thought It Was Safe

Just When You Thought It Was Safe | Online Marketing | Scoop.it
So, you thought it was safe to go back into the (Google) waters again, huh? I hate to be the bearer of bad news, but the Penguin 3.0 update that Google began rolling out around October 18th is still ongoing. How can I tell? Well, for one, a...
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How to Create Content That Drives Lots of Organic Traffic

How to Create Content That Drives Lots of Organic Traffic | Online Marketing | Scoop.it
Have you ever wondered why some types of content generate lots of search traffic and others don’t?

I too was wondering about that, so I started to look for patterns and analyze competing blogs. What I found was interesting – so interesting that I decided to create an infographic to illustrate my findings.

If you want to generate more organic traffic from your content marketing efforts, follow the steps in the infographic below.

Via Jeff Domansky
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Jeff Domansky's curator insight, November 2, 2014 9:08 PM

Neil Patel offers tips on creating content to drive organic traffic. 

John Norman's curator insight, November 3, 2014 3:03 PM

A very well researched article which I shall study more closely. 

Melanie Leszcynski's curator insight, November 3, 2014 6:04 PM

This pertains to how to create more successful content, a key concept as a marketing professional. The more I can learn about this topic, the better I will be when trying to market to my own consumers. 

Rescooped by Scott Daves from Social Media, SEO, Mobile, Digital Marketing
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The First Step of Declining Organic Reach Is Acceptance

The First Step of Declining Organic Reach Is Acceptance | Online Marketing | Scoop.it

It feels as if a contract was broken.

When discussing the declining organic reach of Facebook posts this is a common sentiment heard when talking to people who manage Facebook brand pages. It’s usually followed up in one of two directions.

One path is acceptance with an understanding it’s Facebook just trying to earn more money. The other path is disgust for Facebook and a desire to move to other social channels to show Facebook there are alternatives.

Which response is correct?

Both.

Both approaches have merit and let’s look at why addressing the decline of organic reach isn’t going away and what you should do about it as a social media manager.


Via Kamal Bennani
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Marco Favero's curator insight, November 3, 2014 11:20 AM

aggiungi la tua intuizione ...

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Are You Tracking Your Marketing?

Are You Tracking Your Marketing? | Online Marketing | Scoop.it
Many small business owners are becoming more aware that they need to be engaged in online marketing for their business. Typically the first thing they do is setup a website, and there's nothing wrong with this. However, there's a key element that the...
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Video Marketing for Your Small Business

Video Marketing for Your Small Business | Online Marketing | Scoop.it
In case you haven't heard, video marketing is really big right now. It provides a unique way to get your message across to potential customers and many businesses are killing it with videos right now. I've talked with many clients about this new a...
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Why Your Local Business Should Focus On Local SEO

Why Your Local Business Should Focus On Local SEO | Online Marketing | Scoop.it
It's not often that Entrepreneur carries stories about #SEO. When they do, their take is often very different from those of companies like Moz, which is generally more concerned about tactics. Yesterday they did post a great article making the cas...
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Measuring Your SEO Results

Measuring Your SEO Results | Online Marketing | Scoop.it
While I'll be the first to admit, I don't always agree with Rand Fishkin, he does bring up some good points about how to track and measure the results of your SEO campaign. Specifically, one thing that everyone should be looking at is conversion. Thi...
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Convert More Customers on Your Website--in 10 Minutes

Not every company has a budget for digital marketing, but that doesn't mean you can't take advantage of some free tools, in a small amount of time, to make sure the language on your website is optimized to full effect.Stephanie Hay, director of content strategy at Capital One, has been doing the UX/content speaking circuit for several years. She advises startups and other businesses on the tactics of "lean content"--using words to acquire customers on the Internet.Stephanie offered us some thoughts on 3 tools....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 3, 2014 1:50 AM
Acquire customers on the Internet with words, free tools, and little time says Stephanie Hay.
vishal joshi's curator insight, November 3, 2014 5:02 PM

This article focuses on ther key points that marketers need to do in order to better reach their audience. The articles first point is to make sure your message and way your page is viewed is suitable for the audience. Point 2 was to check social networks currently and looks to focus on which social networks are working for companies that are similar to yours and used crossfire as an example with Facebook being it's main focus with twice as many users compared to youtube. ThThe third hint given was to focus on outliersm Outliers being anyone who visits your site and stay for a long time or if they left and why they did what they did.

Tooliers's curator insight, November 5, 2014 4:47 AM

Thanks @inc.com

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6 Tips to Help You Succeed at Content Marketing

6 Tips to Help You Succeed at Content Marketing | Online Marketing | Scoop.it
Long gone are the days when marketing to customers was as simple as suggesting that they buy your product.

Decades of overt tactics using television and internet have dulled the interest of potential consumers, making it harder than ever to rely on previous methods. Even steps such as creating a blog or social media page alone cannot guarantee prolonged interest in what you have to say. How then are companies expected to build a connection with their would-be consumer base?

Businesses are increasingly relying on content marketing to achieve desired results.

What Is Content Marketing?

Via Brian Yanish - MarketingHits.com
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