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Don't Look Backward With Your Branding: How Coca-Cola Is Going Flat

Don't Look Backward With Your Branding: How Coca-Cola Is Going Flat | online markerketing | Scoop.it
Since 2000 Google has developed Maps Earth Gmail Glass and a self-driving car among many other breakthrough products. And Coke?
caroline's insight:

years back companies were created and lasted forever, now companies have a 50 year period,  how to battle that? innovate and diversify like google. What is coke going to do?

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Google Just Made Another Huge Investment In Solar Energy

Google Just Made Another Huge Investment In Solar Energy | online markerketing | Scoop.it
Google will invest $103 million in Mount Signal Solar for a California-based project that upon completion will provide 80000 homes with clean energy.
caroline's insight:

The one thing google does is diversify and innovate...

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