Influence Marketing Strategy
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Influence Marketing Strategy
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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The Right Metrics for Influence Marketing

The Right Metrics for Influence Marketing | Influence Marketing Strategy | Scoop.it
We're often asked, “How do I measure my influence marketing efforts?” Here are a few of the metrics we use to help our clients measure the impact of their programs. (RT @majita17: @bursonitaly come misuriamo gli influencer?
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The Right Metrics for Influence Marketing

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Interactive Influencer Marketing

Interactive Influencer Marketing | Influence Marketing Strategy | Scoop.it
social media branding strategies - Sean Beckingham is a man of the future; his social media branding strategies have put his own company, and a ton of others, on top of their r...
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Interactive Influencer Marketing

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Blogger Outreach: Building Online Influence With Triberr

Blogger Outreach: Building Online Influence With Triberr | Influence Marketing Strategy | Scoop.it
The digital age has shifted the communication paradigm. Traditional media no longer controls the conversation. We the people have become global publishers able to influence public opinion for ourse...
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Blogger Outreach: Building Online Influence With Triberr

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Who Does Influencer Marketing Best?

Who Does Influencer Marketing Best? | Influence Marketing Strategy | Scoop.it
Influencer marketing is making ripples among brand managers and social media marketers: influencer campaigns drive 16x more engagement than paid or owned media, according to a recent Social Chorus report.
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Who Does Influencer Marketing Best?

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3 Steps to Getting Started with Influencer Marketing

3 Steps to Getting Started with Influencer Marketing | Influence Marketing Strategy | Scoop.it
If a friend tells you to buy product A rather than product B, odds are you’ll buy product A. When this conversation happens on a social media feed, you’re still likely to heed your friend’s advice.
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3 Steps to Getting Started with Influencer Marketing

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How to Build Brand Influence for Your Agency

How to Build Brand Influence for Your Agency | Influence Marketing Strategy | Scoop.it
Are you an account executive executive trying to earn your chops at an agency? A great way to accelerate your career path is to help your agency craft its brand reputation and influence online – something most agencies still aren’t making a priority.
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How to Build Brand Influence for Your Agency

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The Power of Content Marketing for B2C & B2B Brands

The Power of Content Marketing for B2C & B2B Brands | Influence Marketing Strategy | Scoop.it
The Power of Content Marketing for B2C & B2B Brands
Business 2 Community
Brand Awareness. Influencer marketing is an integral aspect of content marketing.
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The Power of Content Marketing for B2C & B2B Brands
Read more at http://www.business2community.com/content-marketing/the-power-of-content-marketing-for-b2c-b2b-brands-0553979#Z1CWqbfFb8VfUEsS.99

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Influencer Outreach Best Practices: Preparing the Pitch

Influencer Outreach Best Practices: Preparing the Pitch | Influence Marketing Strategy | Scoop.it
photo credit: Waldo Jaquith via photopin cc Taking time to prepare a great brief or “pitch” to send to influencers for your outreach campaign is well worth the effort.   Sprinting ahead and inviting influencers to participate in a poorly presented...
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Influencer Outreach Best Practices: Preparing the Pitch

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Social Media Networking and the Future of Online Influence

Social Media Networking and the Future of Online Influence | Influence Marketing Strategy | Scoop.it
Social media networking has become the second largest medium of communications within our world with over one billion people having at least one profile (Social Media Networking and the Future of Online Influence http://t.co/ldOj9CaN5j)...
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Social Media Networking and the Future of Online Influence

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Naomi Assaraf's comment, July 23, 2013 10:58 PM
Thanks for this post! I'll set it up on @socialmediaclub for tomorrow's stream! Also, on mine @nassaraf! ;)
Ron Sela's comment, July 24, 2013 2:56 AM
Thank you very much Naomi! i appreciate it.
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Online Influence Bundle on Bundlr

Online Influence Bundle on Bundlr | Influence Marketing Strategy | Scoop.it
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing busin (Online Influence on Bundlr
http://t.co/UBmrttEhFV...
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Online Influence Bundle on Bundlr

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Social Media Strategy: A Look at an Influencer’s Approach

Social Media Strategy: A Look at an Influencer’s Approach | Influence Marketing Strategy | Scoop.it
This is a guest post by Emanuele Breccia, social media manager for Entertainment Fusion Group, CEO and founder of Breccia Social Media Consulting and a (Social Media Strategy: A Look at an Influencer’s Approach
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Social Media Strategy: A Look at an Influencer’s Approach

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The Height of Influencer Marketing

The Height of Influencer Marketing | Influence Marketing Strategy | Scoop.it
New Blog Post: The Height of Influencer Marketing http://t.co/vxLPalPS1D #blog #marketing #relationships #marketincampaign #audience
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The Height of Influencer Marketing

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Content Strategies Leveraging Online Influencers

Content Strategies Leveraging Online Influencers | Influence Marketing Strategy | Scoop.it
Get the secrets to making your content marketing strategies perform faster and better in your marketing campaigns. Recent presentation at Pubcon Austin.
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Content Strategies Leveraging Online Influencers

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Influencer Outreach and Google PageRank for BrandsInfluencer Outreach and Google PageRank: What Brands Need To Know

Influencer Outreach and Google PageRank for BrandsInfluencer Outreach and Google PageRank: What Brands Need To Know | Influence Marketing Strategy | Scoop.it
RT @ignitesma: Influencer Outreach and Google PageRank: Google's warning to brands and influencers http://t.co/vgjfc2uvWI
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Influencer Outreach and Google PageRank for BrandsInfluencer Outreach and Google PageRank: What Brands Need To Know

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Influencer Marketing Awards Season is On

Influencer Marketing Awards Season is On | Influence Marketing Strategy | Scoop.it
It's influencer marketing awards season! Check out these 3 awards recognizing excellence in #influencemktg & APPLY! http://t.co/DhFnq3bkii
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Influencer Marketing Awards Season is On

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Marketing 2013: Reach the Right Influencers, Avoid the Echo Chamber

Marketing 2013: Reach the Right Influencers, Avoid the Echo Chamber | Influence Marketing Strategy | Scoop.it
Marketing 2013: Reach the right influencers, avoid the echo chamber ZDNet Although influencer marketing has become critical, the quest to amplify marketing messages on social media can generate tremendous activity that masquerades as useful...
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Marketing 2013: Reach the Right Influencers, Avoid the Echo Chamber

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Randy Hilarski's curator insight, July 25, 2013 10:12 PM

Ignore influencers at your own peril!

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Personal Branding: Self-Marketing for Marketers

Personal Branding: Self-Marketing for Marketers | Influence Marketing Strategy | Scoop.it
Have you started work on your personal brand yet?
I highly encourage you to start now.
Just like a product brand delivers sales, the ‘X-factor’ of your personal brand delivers opportunities, new contacts, bigger projects and more influence.
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Personal Branding: Self-Marketing for Marketers

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Amanda Shonhai's curator insight, November 9, 2014 8:46 PM

Great insight, and very important to consider, especially in today's competitive market. 

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Forbes "Jumps The Shark" on Social Media Influence

Forbes "Jumps The Shark" on Social Media Influence | Influence Marketing Strategy | Scoop.it
Forbes "Jumps The Shark" on Social Media Influence Huffington Post Instead of being just a test of popularity, influence is being viewed as the ability to affect behavior -- to motivate someone to try something, do something or believe something...
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Forbes "Jumps The Shark" on Social Media Influence

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Why Making Klout Competitive Is a Good Idea

Why Making Klout Competitive Is a Good Idea | Influence Marketing Strategy | Scoop.it
Why Making Klout Competitive Is a Good Idea
Huffington Post
This week, the social media team at Location3 Media launched a friendly social media competition using the influence-tracker Klout.
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Why Making Klout Competitive Is a Good Idea

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Networking App Hooks Up Aspiring Minds With Renowned Influencers

Networking App Hooks Up Aspiring Minds With Renowned Influencers | Influence Marketing Strategy | Scoop.it
HereOnBiz debuts their “Influencer Of The Month” series, which connects the platform's users to major influencers like Porter Gale, the former CMO of Virgin America.
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Networking App Hooks Up Aspiring Minds With Renowned Influencers

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Without Influence, Knowledge And Skill Are Not Enough To Build Your Brand

Without Influence, Knowledge And Skill Are Not Enough To Build Your Brand | Influence Marketing Strategy | Scoop.it
Fast Company Without Influence, Knowledge And Skill Are Not Enough To Build Your Brand Fast Company The first chief's method was influence-based--and, over the time span studied, her team became completely unified in its approach--and had made a...
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Without Influence, Knowledge And Skill Are Not Enough To Build Your Brand

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Half of Forbes’ Top Influencers Have This Common

Half of Forbes’ Top Influencers Have This Common | Influence Marketing Strategy | Scoop.it
Who knows how to leverage Social Media to promote a business? If it's anyone, it's Forbes' Top 50 Social Media Power Influencers. So what do all these
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Half of Forbes’ Top Influencers Have This Common

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B2B Blogger Outreach Strategies

B2B Blogger Outreach Strategies | Influence Marketing Strategy | Scoop.it
How blogger outreach can amplify your B2B #influencemktg goals http://t.co/SdLm9B1BuH
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B2B Blogger Outreach Strategies

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Brand Marketers: Influencer Outreach Makes Perfect Cents

Brand Marketers: Influencer Outreach Makes Perfect Cents | Influence Marketing Strategy | Scoop.it
Brand Marketers: Influencer Outreach Makes Perfect Cents http://t.co/5rJLlQVH4S #socialmedia
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Brand Marketers: Influencer Outreach Makes Perfect Cents

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Ally Greer's curator insight, July 22, 2013 2:12 PM

Favorite thing about influencers point out in this post: Influencers have a network of trust.

Naomi Assaraf's comment, July 23, 2013 12:13 AM
Totally agree that influencers are the ones that should get a message out, but I can understand the hesitation of the marketer as well, since influencers take a long time to build trust before they become brand advocates... IF they become brand advocates. A healthy dose of any marketing mix is still paid search, retargeting campaign, AND a social media campaign identifying and engaging with influencers. Just MY two cents. ;)
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Mavens' Advice On Digital Influence [INFOGRAPHIC]

Mavens' Advice On Digital Influence [INFOGRAPHIC] | Influence Marketing Strategy | Scoop.it
Mavens' Advice On Digital Influence [INFOGRAPHIC] - The Huffington Post (@jbecher, today's @huffingtonpost interactive infographic includes your digital influence advice http://t.co/gZduMIESVl @sap)...
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Mavens' Advice On Digital Influence [INFOGRAPHIC]

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