Influence Marketing Strategy
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Influence Marketing Strategy
Online Influence Optimization is a collection of articles, presentations and videos exploring the phenomena of social media influence and the fast-growing business of Influencer Marketing.
Curated by Ron Sela
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Why Startups Must Build Online Influence by @Ronsela

Why Startups Must Build Online Influence by @Ronsela | Influence Marketing Strategy | Scoop.it
Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup found(...)
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40 Amazing Social Media Startups

40 Amazing Social Media Startups | Influence Marketing Strategy | Scoop.it
There are a number of hot social media startups to look out for. Social media has a very bright future in terms of promoting products and connecting people.
Ron Sela's insight:

40 Amazing Social Media Startups

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The Future of Social Media and Online Influence

The Future of Social Media and Online Influence | Influence Marketing Strategy | Scoop.it
The future of social media is an active topic of discussion in schools and businesses around the world. Will the future of social media will be segmented?
Ron Sela's insight:

Social media has been such a powerful force and has shaped elections, impacted business decisions, and changed the landscape of what news is and how it is reported. The future of social media is an active topic of discussion in schools and businesses around the world. It cannot be ignored, but there does not seem to be a definite direction all its advocates are moving toward, perhaps waiting for a media leader to create a singular path for the rest to follow. Until then, the future of social media will be segmented, its value being determined by how practical and profitable its applications are while discovering who will be taking responsibility for the direction it is moving.

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Charlotte Au's curator insight, March 26, 2014 8:33 AM

This article explains how social media is affecting many things around us including recruitment, marketing, influence of small businesses, freelancers, journalism, psychology and online influence. Consequently, this article makes it evident that we cannot avoid social media in the future and we will need to learn how to embrace it and accept it into our daily lives.

 

This article was useful as it provides an insight on how social media would affect society and many aspects of our lives in the future.

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A Successful B2B Influencer Program

A Successful B2B Influencer Program | Influence Marketing Strategy | Scoop.it
IBM orchestrated a highly effective B2B influencer marketing program. Learn the essentials of pulling such a program together from IBM's Global Director of Social Business, Tami Cannizzaro.
Ron Sela's insight:

A Successful B2B Influencer Program

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5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing | Influence Marketing Strategy | Scoop.it
How to build trust using content marketing is a topic of great interest for many marketers. Content is being created and shared online in many forms.
Ron Sela's insight:

Whether you are creating content for new prospects, current customers, industry analysts or someone else entirely, the real purpose behind those efforts should be to build a higher level of trust between the consumer of the content and the brand creating it.

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New Study Shows How Social Influence Can Significantly Manipulate Online Ratings

New Study Shows How Social Influence Can Significantly Manipulate Online Ratings | Influence Marketing Strategy | Scoop.it
Sinan Aral - PopTech 2010 - Camden, Maine (Photo credit: poptech) Digital ratings platforms proliferate our lives and influence the consumption of wide ranges of goods and services.
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New Study Shows How Social Influence Can Significantly Manipulate Online Ratings

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Why Active Real-Time Listening is So Valuable

Why Active Real-Time Listening is So Valuable | Influence Marketing Strategy | Scoop.it
Why ACTIVE real-time listening to your influencers is so valuable. What do you listen for? http://t.co/0EJpFXOph3 #smm #influencemktg
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Why Active Real-Time Listening is So Valuable

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Solo Entrepreneurs—Be A Leader In Your Industry

Solo Entrepreneurs—Be A Leader In Your Industry | Influence Marketing Strategy | Scoop.it
Running your own business is daunting and isolating. You don’t have the same work experience and environment as everyone else. You’ve willingly given up the 9 to 5, and checking in with the boss. T...
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