Why (and When) People Mention Companies Online | Online Influence | Scoop.it

Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report from mention.


The study, which was based on an analysis of 1 billion global mentions of 200,000 companies across social networks and websites, found 75.5% of all interactions to be run-of-the-mill, such as questions about products and requests for customer service.


Of the remaining mentions, 17.6% were clearly positive and only 5.8% were clearly negative....

Via Jeff Domansky