Online Influence
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Online Influence
All members of Social Networks talk about online influence. What about?
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5 Business Tools for Measuring Social Influence Online

5 Business Tools for Measuring Social Influence Online | Online Influence | Scoop.it
2010 was a big year for measuring social influence for the sake of bragging rights, but this year it's taking a more professional turn. Keep up with the times by checking out some of your current options: . Topic: Web Engagement...

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Michelle Obama’s $2.7Bn Influence

Michelle Obama’s $2.7Bn Influence | Online Influence | Scoop.it
There’s been a great deal of talk this week about influence. It’s been driven (dare I say influcenced) by an article in AdAge by Matt Creamer. He takes a swipe at Justin Beiber (dangerous) and points out that automated social media monitoring tools (or influence trackers) like Klout, need some human analysis and insight to get the most out of them.

Clearly there is more to influence than popularity (see this slidshare about online influencers), but popularity can be a pretty key determinant for some influencers. The Oprah Effect is worthy of note as a case in point...

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"Social Influence tools" only measure Twitter use

"Social Influence tools" only measure Twitter use | Online Influence | Scoop.it
Eric Peterson, CEO of Twitalyzer, put up a post on what I call “socalled social influence tools” and gave his great opinion on those: Twitalyzer and Klout

The reason for writing it was a post by Shel Israel, to which Eric’s strong reaction was:

I personally think that any company or individual who is making a hiring or contracting decision based on our data, Klout scores, or any number is making a huge mistake!..

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Strength of Community Supersedes Influence | Geoff Livingston's Blog

Strength of Community Supersedes Influence | Geoff Livingston's Blog | Online Influence | Scoop.it
Image by Annie Siegal With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti's navel gazing via...

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8 Open Source Microblogging Software To Create Twitter Clone Websites | VisonwidGet

8 Open Source Microblogging Software To Create Twitter Clone Websites | VisonwidGet | Online Influence | Scoop.it
n the web today is something called Micro-Blogging, we roundups the 6 best and free Open Source Twitter clone scripts build your owner micro blogging platform.
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Klout and HootSuite: All about influence

Klout and HootSuite: All about influence | Online Influence | Scoop.it
Influential Releases

With 2 big releases this past week, there’s enough news to fill a half dozen news round-ups so let’s get underway with a focus on influence measuring.

We added Klout scores to HootSuite a few releases back to help gauge the breadth and power of individual networks. This time around, we added a “filter by Klout score tool” which allows you to only display Twitter messages send by people with a specified score.

While not perfect by any means, these algorithmically-produced score allows you to learn which followers and contacts enjoy the widest reach which is deal for quickly identifying campaign candidates or response priority.

A few campaigns have made a splash by using Klout to identify influencers and then outreach to them with their offers...

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The 6 Degrees of Online Influence | Lateral Action

The 6 Degrees of Online Influence | Lateral Action | Online Influence | Scoop.it
There are so many articles about how to influence your audience. This article will talk about six degrees of how you may be influenced by consuming online content.

Let us look at each one of them below.

1. Ignorant: This is when you lack awareness of the topic of the article. As Jeffrey Pfeffer (Stanford University, author of “Knowing Doing Gap”) put it nicely – “You need to be reasonably competent to know your level of incompetence on a topic.” If you are unaware of what’s happening on the topic or related areas, the article may not make much sense. The effectiveness here is negative as you invested time and energy to read the article creating an opportunity cost.
2. Informed Bystander: You are a news junkie and a curious cat. You love to devour content related to your space but have no plans of using it anywhere. You wait for the right moment to put this into practice or wait to get “all the details” so that you can take the “right” action. The effectiveness is zero as “knowledge without application” is not worth much.
3. Interpreted Right: You are not only informed but you know exactly how this applies to your situation – be it in your personal life or your professional life. You understand the relevance and apply it every now and then. Most often, this learning won’t go to your background – meaning you will apply this learning when it’s fresh in your mind...

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HOW TO: Measure Online Influence

HOW TO: Measure Online Influence | Online Influence | Scoop.it
Obsessed with the idea that Google doesn’t have the one right answer, in late 2008 Micah Baldwin joined Lijit Networks–his sixth startup–which believes each blogger has a right answer.

Influence is difficult to ascertain online. What about that guy on Twitter with 25,000 followers? Isn’t he influential? What about that woman who has 5,000 RSS subscribers? She has to be influential, correct?

People who are truly influential become conduits for human based filtering and content discovery within their communities, as members of the community look to the person of influence to connect them to people and content they should trust, and fuel positive community growth.
Understanding influence

Influence is defined as “implicit or explicit effect of one thing (or person) on another,” which online can be further simplified to “can someone’s words (and/or video) make you think or do something?” While this certainly can be negative (think of Jim Jones or David Koresh), let’s focus on the positive.

It becomes easier to understand influence when it’s broken down into its core components: Brand, Expertise and Trust. While there is much debate around online branding, it is clear that personal branding is important to online influence...

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Patrick Barrabé's Klout Score

Patrick Barrabé's Klout Score | Online Influence | Scoop.it
What's yours?
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On Influence In Public Relations And Social Media

On Influence In Public Relations And Social Media | Online Influence | Scoop.it
Influence is a hot topic in public relations right now.

Who is influential? How much can they influence someone? How do you reach them? How do you keep them on your side? How accurate are influence rating systems?

Image: abbasj812 via Flickr, CC 2.0

Lots of questions and I’m pretty sure none of us have all the answers, but let’s try.

1. It’s who you know that’s important.

A couple of months ago, I noticed the Livefyre comment system on Danny Brown‘s and Gini Dietrich‘s blogs.

I was intrigued by this system that seemed to really up the engagement level on one’s blog by allowing one to tag people not already in the conversation on other platforms, i.e. Facebook and/or Twitter...

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Targeting Intelligence For Sales Organizations

Targeting Intelligence For Sales Organizations | Online Influence | Scoop.it
What would it mean if you could know every single move and campaign as well as the relevance of each of your closest competitors? Do you know who your competitors are? Do you know if your biggest competition is actually a company?

Most companies don’t. Having spent 6 years in enterprise sales, I know that a company tends to focus on it’s strengths and depend on the ability of the sales people to convince the client that a product or service more adequately meets the need. Right? But what if we could change all that? What if you could have more information about clients, competitors, influencers and topical trends in general? Let’s just take a sales persons perspective and see if we can vet out the value of such a thing.

Language – The good sales persons’s best friend. I’ve met some dumb sales people, but the best ones were always articulate, polished and sharp. One thing they always lacked coming into an organization or new industry is the language...

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7 Ways to Measure Your Influence Online

7 Ways to Measure Your Influence Online | Online Influence | Scoop.it
Asking someone if they’ve ever seen an episode of Jersey Shore may illicit the same response as if you asked “Have you ever Googled yourself?” Look, we know you have on both counts whether you’ll admit it or not. So in the spirit of narcissistic superficiality we present you with 7 ways to measure your influence online.

All kidding aside, if you’re managing a company or a personal brand online, the following services will help you understand how your message is getting across...

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How To Stop Talking About Influence

How To Stop Talking About Influence | Online Influence | Scoop.it
We need to stop talking about influence in social media and how to measure it and focus on how to positively impact people's lives...

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What If Online “Klout” Affected Offline Influence? | Sazbean

What If Online “Klout” Affected Offline Influence? |  Sazbean | Online Influence | Scoop.it
What if how you’re treated in real life depending on how influential you are online? You walk into your neighborhood coffee shop and because you’re a bigwig on Twitter, you get a special discount. Or maybe you’re not really into spending time online and you have to pay full price. How would you feel if you saw the person in front of you get a different treatment (and price) than you got? A few companies have been trying out this type of scenario…

"Palms’ chief marketing officer, Jason Gastwirth, is currently building out “The Klout Klub,” which “will allow high-ranking influencers to experience Palms’ impressive set of amenities in hopes that these influencers will want to communicate their positive experience to their followers.” The Palms is already pulling in data from Klout and referring to it as part of their reservations process. – Need a Reservation? That Could Depend On How Big You Are on Twitter (Really) – David Teicher – Advertising Age"...

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Measuring Online Influence: The Art of Making Noise Without Being Noisy

Measuring Online Influence: The Art of Making Noise Without Being Noisy | Online Influence | Scoop.it
Given at WordCamp Denver 02.28.09. focusing on how to measure online influence and how to grow influence and reach.
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Does online influence matter?

Does online influence matter? | Online Influence | Scoop.it
There are a lot of tools that automate online influence and reach. The most popular – or at least most talked about – is Klout. Klout calls themselves …“the standard for influence. We believe that every individual who creates content has influence. Our goal is to accurately measure that influence and provide context around who a person influences and the specific topics they are most influential on.” Unfortunately, with this push to determine and exploit “online influence,” businesses are beginning to use Klout, and other online influence platforms, as part of their online strategy. I say unfortunately because, in my opinion, services like Klout have very little use in their current state.

The problem with Klout and using it as a guide to gauge who you interact with, as a brand, is flawed. I understand the concept of reaching out to those who a large network. On a pure number basis, it makes sense. And for promotion and awareness, that’s fine. But as a brand, simply throwing a bunch of stuff against the wall and hoping something sticks, is poor business.

I think we have a flawed sense of what “influence” really means. Those who live and work in the online space have this assumption that pure volume grants someone influence. And in terms of the social space, it might be true. But how many times have you made a purchasing decision (other than tech, web, social related) based upon the decision of an online marketer? Mr. Social Media Expert/Consultant/Guru might know a little something about the online space, but does he really have any influence on which brand of cereal I’m going to buy? Absolutely not. Keep in mind, outside your little social bubble, the vast majority of people in the real world have no clue who you are, nor do they care about your opinion...

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How to Clean Up Your Online Reputation

How to Clean Up Your Online Reputation | Online Influence | Scoop.it
If you own a small or medium business, a good reputation--online and offline--is clearly key to your success. The stakes are also high for individuals, who can win or lose jobs based upon how they appear in Web search results.

The Internet can overwhelm users with information, so anything negative--especially if it appears high in search results--can have a drastically harmful effect on your success and how people see you...

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