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Rescooped by simon dodson from Social Media Content Curation
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It's Live Now Google’s Suite of its Digital Resources to Journalists: Google Media Tools

It's Live Now Google’s Suite of its Digital Resources to Journalists: Google Media Tools | online content | Scoop.it

Excerpt from "Home Page" of the new Google's hub:
"Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online.

Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended to guide you through all the resources Google offers to journalists."

Here are the sections of this new Google’s Suite:

1. Gather and Organize
- Advanced Search
- Google Trends and Analytics
- Google Consumer Surveys
- Google Drive

2. Publish
- Google News
- Google Images
- Webmaster Central
- Google Analytics
- Custom Search Engine

3. Engage
- Google+ and Hangouts
- YouTube

4. Develop
- Google Web Toolkit
- Google App Engine
- Android developers
- YouTube Partnerships

5. Visualize
- Google Maps Engine
- Google Maps API
- Google Crisis Map
- Google Earth
- Google Earth Engine Timelapse
- Google Fusion Tables
- Google Charts

6. Additional Resources
- Google Politics & Elections
- Transparency Report
- Google Crisis Response

Check out it: http://www.google.com/get/mediatools

Announced by The Next Web some hours ago with this article:
http://thenextweb.com/google/2013/10/16/google-guides-journalists-towards-digital-resources-google-media-tools-hub

 


Via Giuseppe Mauriello
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Jorge Izquierdo's curator insight, October 17, 2013 3:24 AM

Google entrando en el periodismo. Todo un paquete de aplicaciones para periodistas.

 

Stephen Dale's curator insight, October 18, 2013 8:46 AM

Google's new suite of digital media tools. It's not just for journalists! #google

thomaslisterman's curator insight, October 20, 2013 6:42 PM

Helpful interface to interact with Google's suite of tools for digital story-telling. 

Rescooped by simon dodson from Social Media Content Curation
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You Need Start Thinking Like A Media Company To Guide The Future Of Digital Business

You Need Start Thinking Like A Media Company To Guide The Future Of Digital Business | online content | Scoop.it

In this article by Lee Odden on Online Marketing Blog, he introduces the next book by Michael Brito, SVP at Edelman, and the author of "Your Brand, The Next Media Company".
The article caught my attention since many points are relevant for my topic and for human content curators.

Here is some excerpts:
"Now more than ever, we need trusted sources of insight and leadership to guide the future of digital business.

Whether you work for a large brand, small business or just a consultant, you need start thinking like a media company. And the answer is right in plain sight:
- There is a content and media surplus in the market place and consumers have an attention deficit.
- Consumer’s lives’ are dynamic and unpredictable, making it impossible for any brand to reach them consistently.
- All consumers are influential, despite their Klout scores and are aiding their peers down the purchase funnel.

"What exactly is a media company?"
They have five characteristics that you should adopt when thinking overall about content marketing or content strategy.

1. Storytelling: Media companies tell stories...
2. Content: Media companies are content machines with an “always on” mentality...
3. Relevance: Media companies provide relevant content all the time to someone, somewhere...
4. Ubiquity: Media companies are everywhere. They dominate the search engine results and their content is shared daily across social media channels...
5. Agility: Media companies move quickly...

Brito also provides technology reviews of content platforms like Newscred, Contently, Compendium, Outbrain and real-time monitoring dashboards like Social Flow and the Dachis Group Real-time Marketing Platform that will help facilitate this transition..."

Read full article here:

http://www.toprankblog.com/2013/09/your-brand-the-next-media-company/

Read also the interesting introduction of the book (and for preorder of it) on Amazon:
http://www.amazon.com/Your-Brand-Next-Media-Company/dp/0789751615

 


Via Giuseppe Mauriello
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Aramis's curator insight, September 25, 2013 1:53 AM

great

harish magan's comment, September 26, 2013 2:21 AM
Must read one of these some days!!
harish magan's comment, September 27, 2013 5:54 AM
Nice to have read
Rescooped by simon dodson from Content curation trends
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Why content curation is a new form of communication

While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.


Via Guillaume Decugis
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John Thomas's curator insight, February 9, 2014 8:47 AM

Why content curation is a new form of communication

Mirta Liliana Filgueira's curator insight, May 1, 2014 12:47 PM

Curaduría de contenidos.

Investors Europe Stock Brokers's curator insight, September 1, 2014 2:05 AM

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Content Is Not the New Black: Time-Tested Tips for Creating Compelling Content

Content Is Not the New Black: Time-Tested Tips for Creating Compelling Content | online content | Scoop.it

Content has always been, and will always be, the foundation of marketing. Yet we can't keep up with the constant demand for consistently compelling content. These tactics will help you supply exactly that.

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