Online Communications News
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Online Communications News
Currating the best online communications and social media news in Vancouver
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Why content marketing is a “do-over” for social media

Why content marketing is a “do-over” for social media | Online Communications News | Scoop.it
Content marketing gives us another chance to re-gain our focus and achieve what social media marketing should have been doing all along.
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Facebook rolls out ‘want’ button for brands | Articles | Home

Facebook rolls out ‘want’ button for brands | Articles | Home | Online Communications News | Scoop.it

Facebook is calling the new feature Collections, and it’s currently available to a select number of brands.  Is it a game changer and will drive more online sales for brands?  My thought is it will bolster ad sales and it will be able to now directly link sales from likes/interactions.

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Schedule Tweets for Maximum Impact - Timely by Demandforce

How it works? 1. Add your tweets to Timely. 2. We published them when they'll have the highest impact. 3. You get more retweets, mentions and followers!
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Supermarkets and the social Web | SmartBlogs

Facebook and Twitter have become such a big part of everyday life in such a short span of time that marketers in all areas of business are struggling to catch up and keep up.

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Understanding social media in China - McKinsey Quarterly - Marketing & Sales - Digital Marketing

Understanding social media in China - McKinsey Quarterly - Marketing & Sales - Digital Marketing | Online Communications News | Scoop.it
The world’s largest social-media market is vastly different from its counterpart in the West. Yet the ingredients of a winning strategy are familiar. A McKinsey Quarterly Marketing & Sales article.
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B2B Marketers Optimistic About Social Media for Lead Generation

B2B Marketers Optimistic About Social Media for Lead Generation | Online Communications News | Scoop.it

Email currently most effective lead generation tactic. followed by paid search, and then social.

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A Visual Guide To Facebook's Timeline For Pages

A Visual Guide To Facebook's Timeline For Pages | Online Communications News | Scoop.it
Social media maven Mari Smith has come out with a very helpful guide to timeline for pages: a map of the advanced layout with labels explaining how to manipulate all the features.
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Facebook Cheat Sheet: Sizes and Dimensions

What is the size of the profile picture in Facebook? How wide is page of your brand? Here are all the numbers you need.

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11 LinkedIn Marketing Gems You're Missing Out On

11 LinkedIn Marketing Gems You're Missing Out On | Online Communications News | Scoop.it
Discover 11 LinkedIn marketing gems that will transform the way you use the social media network for inbound marketing.
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The Best Campaign In A Long Time

The Best Campaign In A Long Time | Online Communications News | Scoop.it
I judged an award show today and saw a campaign that I loved. In fact, I gave it a perfect score. And I don’t give anything a perfect score. You should check out the link, because once you see it...
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17 ways to discover your brand advocates

17 ways to discover your brand advocates | Online Communications News | Scoop.it
Sanjay Shetty is the founder of Communities R Us Consulting Services Pvt. Ltd, which helps organizations convert customers into brand advocates.
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P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook

P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook | Online Communications News | Scoop.it

CEO wants to put the brakes on his $10 billion ad budget and moves to digital: "In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient. One example is our Old Spicecampaign, where we had 1.8 billion free impressions and there are many other examples I can cite from all over the world. So while there may be pressure on advertising, particularly in the United States, for example, during the year of a presidential election, there are mitigating factors like the plethora of media available."

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How to Cultivate the Facebook Fans You Really Need | CMO Strategy - Advertising Age

How to Cultivate the Facebook Fans You Really Need | CMO Strategy - Advertising Age | Online Communications News | Scoop.it
marketers focused on campaigns designed solely to pull in new facebook fans and nothing more are making a big mistake. not all fans are created equal.
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To Myspace or not to (go back to) MySpace….

To Myspace or not to (go back to) MySpace…. | Online Communications News | Scoop.it

By now, we’re sure you’ve heard the buzz. The next social media platform to try and take down the Goliath that is Facebook is actually one we’ve left in the past – Myspace. Shocking, we know. But will the new, re-vamped experience live up to the hype or will it fade into the background like Google+?

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New Facebook Plugin Brings Auto-Sharing to WordPress

New Facebook Plugin Brings Auto-Sharing to WordPress | Online Communications News | Scoop.it
Apple's new iOS isn't the only thing receiving a deeper integration with Facebook. The company has also released a new plugin for WordPress.
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Inside The AP’s Social Strategy

Inside The AP’s Social Strategy | Online Communications News | Scoop.it
The AP is one of the world's most important resources of information. Here's how it uses social media to get that information out.
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Everything You Need to Measure Twitter Marketing ROI

Everything You Need to Measure Twitter Marketing ROI | Online Communications News | Scoop.it
Learn how to measure the ROI of your Twitter marketing efforts.
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Twitter Statistics - Updated Twitter stats for 2011 | MarketingGum.com

Twitter Statistics - Updated Twitter stats for 2011 | MarketingGum.com | Online Communications News | Scoop.it
Find out who’s doing what and how much of it they're doing on Twitter in these updated Twitter stats for 2011...
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5 Kinds Of Admins Every Facebook Page Should Have

5 Kinds Of Admins Every Facebook Page Should Have | Online Communications News | Scoop.it
The social network said it would provide the ability to create five different levels of admin access to pages as soon as the end of this month.
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Facebook's New, Entirely Social Ads Will Recreate Marketing | Fast Company

Facebook's New, Entirely Social Ads Will Recreate Marketing | Fast Company | Online Communications News | Scoop.it
Leaked documents show Facebook making a radical departure from traditional online display advertising into a word where ads are conversations and brands automatically tell you who of your friends is already on their side.
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How to Twitter and Facebook and Still Get Things Done

How to Twitter and Facebook and Still Get Things Done | Online Communications News | Scoop.it
It almost seems like magic the way that most social media juggernauts tweet, update Facebook, upload YouTube videos and respond to comments, seemingly nonstop, all while still managing to get work don...
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ambermac's Channel - YouTube

ambermac's Channel - YouTube | Online Communications News | Scoop.it

Amber provided pratical answers to your everyday social media questions.

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Another reason why Canadian exploration companies should join Twitter (and StockTwits). | Office of Tommy Humphreys

Another reason why Canadian exploration companies should join Twitter (and StockTwits). | Office of Tommy Humphreys | Online Communications News | Scoop.it
Like Howe Street promoters need another reason to Tweet their own horn.
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