Online brand advertising
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Online brand advertising
Discover the latest news and trends, understand the metrics (e.g Brand lift) and get your return from online brand advertising investment
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Marketers Value Social Media for Both Branding and Customer Acquisition

Marketers Value Social Media for Both Branding and Customer Acquisition | Online brand advertising | Scoop.it
Social media tracking and measurement help companies determine benefits and value...
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To Build Consumer Trust, Reviews Are the Key

To Build Consumer Trust, Reviews Are the Key | Online brand advertising | Scoop.it
Amid a sea of information, consumers respond to authenticity and expertise provided by brands...
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5 Must-Ask Questions for Video Ad Buys

5 Must-Ask Questions for Video Ad Buys | Online brand advertising | Scoop.it
Online video advertising is growing fast, but too often buyers are getting the short end of the stick.
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Using Visual Imagery to Enhance Online Brand Engagement - TREND HUNTER PRO

Using Visual Imagery to Enhance Online Brand Engagement - TREND HUNTER PRO | Online brand advertising | Scoop.it
Using Visual Imagery to Enhance Online Brand Engagement - - TREND HUNTER PRO...
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Is Mobile Video Ready for Primetime?

Is Mobile Video Ready for Primetime? | Online brand advertising | Scoop.it
Consumption of mobile video is growing, but brands are still figuring out how to use the channel.
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As Online Video Campaigns Ramp Up, Metrics Present a Challenge

As Online Video Campaigns Ramp Up, Metrics Present a Challenge | Online brand advertising | Scoop.it
Advertisers rely on views, brand lift and sales impact at almost the same levels...
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Facebook's new enhanced post targeting: what brands need to know

Facebook's new enhanced post targeting: what brands need to know | Online brand advertising | Scoop.it
If Facebook is going to keep brand marketers on its side, there's little argument that it's going to have to give them a greater level of insight into their Facebook audiences and campaigns.
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Mobile Video Soars in Japan

Mobile Video Soars in Japan | Online brand advertising | Scoop.it
One mobile carrier in Japan increased subscribers to its LTE network fourfold since December 2011...
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The Pros and Cons of an Online Video GRP

The Pros and Cons of an Online Video GRP | Online brand advertising | Scoop.it
The online video industry is split between those advocating it adopt TV-like measurement and those who advocate it go its own way.
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