Online and B2B Marketing
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Scooped by stephen elliott
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Web Marketing tips you must try

59 tips from the author of 'Conversation Marketing' - which teaches you how to make the right decisions for your website. Written in a conversational tone and completely devoid of nerd-speak

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Rescooped by stephen elliott from Internet Marketing Strategy 2.0
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Google Analytics Goes Real-Time

Google Analytics Goes Real-Time | Online and B2B Marketing | Scoop.it

Today we’re very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens.

You’ll find the Real-Time reports only in the new version of Google Analytics. If you’re not already using the new version, you can start by clicking the “New Version” link in the top right of Google Analytics.

 

Real-Time reports are in the Dashboards tab (though they will move to the Home tab in the updated interface next week) . You will have access to Real-Time reports if you are an Administrator on your Analytics account, or if you have access to a profile without profile filters. Real-Time does not support profile filters.

 

We just turned the reports on for a number of you, and over the coming weeks, everyone will have access to Real-Time. If you can’t wait, sign up for early access here: https://services.google.com/fb/forms/realtimeanalytics/. We’d love to hear about how you are using (or planning to use) Real-Time, so please share in the comments. 


Via Robin Good
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Rescooped by stephen elliott from Internet Marketing Strategy 2.0
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Advertising Campaigns Are Dead | DigitalNext

Advertising Campaigns Are Dead | DigitalNext | Online and B2B Marketing | Scoop.it

Even today, in 2011, after being hit over the head with consumer empowerment, the ad industry is still reluctant to face a very stark reality: it's no longer the advertiser that controls the message, it's the recipient.

 

The social consumer is so much more multi-dimensional than a seasonal retail push. But don't take my word for it, just ask the Back-to-School advertisers fighting over the .10 percent of ad impressions that actually get clicked.

 

Suddenly, it's no longer about the "campaign."

 

Rather, it's about understanding the social influence of your own loyal consumers.


Via Robin Good
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Rescooped by stephen elliott from Content Marketing
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The Holy Grail of Globalizing Editorial Planning | Content Marketing Institute

The Holy Grail of Globalizing Editorial Planning | Content Marketing Institute | Online and B2B Marketing | Scoop.it
Pam Didner, Intel's Global Integrated Marketing Manager, outlines how to create an editorial plan for a global audience.

Via Nick Allen
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