OnMarketing: topics for professional service marketers
3.1K views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scoop.it!

The Importance of Customer Feedback –

The Importance of Customer Feedback – | OnMarketing: topics for professional service marketers | Scoop.it
Jennifer Palmer Farrington's insight:

Today, if you don't gather #clientfeedback, you'll be less #profitable, lose money, disappoint your #customers and fall behind the competition.

more...
No comment yet.
Scoop.it!

17 Self Branding Tactics That Will Get You Noticed

17 Self Branding Tactics That Will Get You Noticed | OnMarketing: topics for professional service marketers | Scoop.it
Check out these Top 17 Self Branding Tactics That Will Get You Noticed in Business. Need Professional Help in Developing your Personal Brand? Get in touch today for a FREE Quote.
Jennifer Palmer Farrington's insight:

For #professionalservice companies #branding and #selfbranding are critical. People buy from people and it matters how you package yourself.

more...
No comment yet.
Scoop.it!

6 KPIs For Content Marketing

Here are six KPIs for content marketing you should measure to prove your content’s value and help dictate your strategy.
Jennifer Palmer Farrington's insight:

Who in marketing hasn't heard "Marketing is a cost center." Now,  thanks to digital tools and technology we can fight these words with a long list of KPIs and ROI. 

more...
No comment yet.
Scoop.it!

21 Effective SEO Techniques for 2019 | Low Effort & High Return

If you're looking for some SEO Techniques that are very effective but also very easy to implement, then you have to check out this list.

Jennifer Palmer Farrington's insight:

Looking to increase traffic your company's website? Time to do an SEO audit of the site to find some easy ways to improve your results.

more...
No comment yet.
Scoop.it!

Multi-Channel Marketing: Definition, Data, and a Strategy for 2018

Multi-Channel Marketing: Definition, Data, and a Strategy for 2018 | OnMarketing: topics for professional service marketers | Scoop.it
The buzzwords are all around us … Cross-platform touchpoints. Multi-device optimization. Experiential ecommerce. And yet, defining and optimizing a multi-channel marketing strategy is no easy task. Thankfully, the way forward is marked by five stages that culminate in a rock-bottom principle that’s anything but new … 
Jennifer Palmer Farrington's insight:

On average, multi-channel #marketing increases revenue by 38%, 120%, and 190% with each additional channel . Do you know where you should be in the marketplace?

more...
No comment yet.
Scoop.it!

Five ways CMOs can be successful - YouTube

Five ways CMOs can be successful - YouTube | OnMarketing: topics for professional service marketers | Scoop.it
https://youtu.be/Qykozn0DCoA
Jennifer Palmer Farrington's insight:

Superheros Needed: The role of the CMO has changed in the past 12 years that I've seen. More communication with the executive board is needed and way more customer analytics and data are available now. Not to mention the same need to blend business and creative skills on a shoestring budget. 

more...
No comment yet.
Scoop.it!

31 Quick Lead Generation Ideas You Can Implement Today 

31 Quick Lead Generation Ideas You Can Implement Today  | OnMarketing: topics for professional service marketers | Scoop.it
Having trouble coming up with lead generation ideas? Here are 31 clever lead generation ideas that you can implement today.
Jennifer Palmer Farrington's insight:

I love to use animation in our emails and on our landing pages to drive click-thru rates to the web site. Very effective.

more...
No comment yet.
Scoop.it!

5 Steps To Achieve Your Goals In Internet Marketing Faster

5 Steps To Achieve Your Goals In Internet Marketing Faster | OnMarketing: topics for professional service marketers | Scoop.it
Here is the step by step successful internet marketing strategy that will help you set up and accomplish the desired result
Jennifer Palmer Farrington's insight:

Reviewing the performance of your online marketing activities can help you identify and improve the winning activities and modify or eliminate ineffective campaigns.

more...
No comment yet.
Scoop.it!

The role of artificial intelligence in the E-commerce sector and its scope in future

The role of artificial intelligence in the E-commerce sector and its scope in future | OnMarketing: topics for professional service marketers | Scoop.it
Starting off as an abstract concept in sci-fi movies, Artificial Intelligence has been consistently making in-roads to our lives.
Jennifer Palmer Farrington's insight:

AI is changing the way we communicate. Machine learning and chatbots are able to automate conversations and help with buyers.  

more...
No comment yet.
Scoop.it!

Almost 70% of CEOs now expect CMOs to lead revenue growth

Almost 70% of CEOs now expect CMOs to lead revenue growth | OnMarketing: topics for professional service marketers | Scoop.it
Goodbye brand ambassador, hello performance marketer.
Jennifer Palmer Farrington's insight:

More is demanded by CMOs  - shifting to be in charge of branding and business development and help achieve top-line growth.

more...
No comment yet.
Scoop.it!

7 Ways to Utilize SEO Services

7 Ways to Utilize SEO Services | OnMarketing: topics for professional service marketers | Scoop.it

Optimizing your website for search engines is not an easy thing to do. That’s where you need to seek the assistance of professional SEO services. 

Jennifer Palmer Farrington's insight:

Carefully looking at your website every month to review optimization is good. But keep in mind that all changes should have the end user in mind.

more...
No comment yet.
Scoop.it!

How CMOs Can Know If Their Marketing Campaigns Work

How CMOs Can Know If Their Marketing Campaigns Work | OnMarketing: topics for professional service marketers | Scoop.it
It's not just metrics but the right metrics that matter most for CMOs.
Jennifer Palmer Farrington's insight:

Knowing your metrics are necessary if you are looking to grow your career in marketing. Look to understand how engaged your audience and clients are with your brand - this can quickly give you a beat on how your market efforts are working.

more...
No comment yet.
Scoop.it!

The Third Silent Career Killer

The Third Silent Career Killer | OnMarketing: topics for professional service marketers | Scoop.it

Do you notice when a team member in the next cubicle is drowning in work? If you’ve finished up for the day and are checking your Facebook page and Instant Messaging friends, do you offer to help or continue to IM?

Jennifer Palmer Farrington's insight:

I’ve had the pleasure of working with exceptional people over my career, and some individuals are naturally gifted with the technical skills to achieve in the workforce. But somehow, in their mind, they never seem to advance as fast or as far as they think they deserve.

Technical skills will only get you so far. You have to work on your soft skills – your emotional intelligence – to get to the next level.

more...
No comment yet.
Scoop.it!

Here are Tools and Tips to Analyze your Competitors Website

Here are Tools and Tips to Analyze your Competitors Website | OnMarketing: topics for professional service marketers | Scoop.it
Ever wonder what type of traffic your competitors blogs have? Here are the tools and processes to "spy" on your competitors and build your blog traffic.
Jennifer Palmer Farrington's insight:

Knowing what your competitor's doing is critical so you know how you can win against them. Taking a look at their website can help improve yours.

more...
No comment yet.
Scoop.it!

What are the top social media networks in China?

What are the top social media networks in China? | OnMarketing: topics for professional service marketers | Scoop.it
What are the top social media networks in China? There are many social media networks and this article provides a brief overview of the most popular sites.
Jennifer Palmer Farrington's insight:

The Chinese market for social media is slightly different with their own internet restrictions. Taking the time to understand what platforms the Chinese marketplace is using and engaging with will help to increase your brand and keep your content relevant. 

more...
No comment yet.
Scoop.it!

New Report Highlights the Importance of Brand Awareness in SEO

New Report Highlights the Importance of Brand Awareness in SEO | OnMarketing: topics for professional service marketers | Scoop.it
A new study has found that brand familiarity may be a bigger SEO factor than page ranking, which points to the need for a broad-based digital marketing approach.
Jennifer Palmer Farrington's insight:

Outside of search marketing, customers/clients are still the best way to getting your brand known in the marketplace. Next is being a "trusted brand" and a "known brand" - that's where having a trusted advisor recommend your company can help your brand expand.

more...
No comment yet.
Scoop.it!

Making the most of martech for revenue and CX 

Making the most of martech for revenue and CX  | OnMarketing: topics for professional service marketers | Scoop.it
Most marketers have bought into the benefits of martech and digital innovation for improving customer experience. It’s clear from research that companies can achieve a 3X ROI on their CX strategy by adopting or upgrading martech stacks and investing in the right approach.
Jennifer Palmer Farrington's insight:

Even though most marketers know that we need data analytics and technology to help us improve our client's experience, only 23% have adopted personalization and 33% use customer journey technologies. 

more...
No comment yet.
Scoop.it!

How to Explain Content Marketing ROI to Win (or Keep) Buy-In

How to Explain Content Marketing ROI to Win (or Keep) Buy-In | OnMarketing: topics for professional service marketers | Scoop.it
Explain content marketing and its ROI potential to convince executives in the investment – Content Marketing Institute
Jennifer Palmer Farrington's insight:

A good content marketing strategy is 10 times cheaper than a paid marketing strategy. For business owners and executives that think exclusively in dollar signs and ROI, that’s a convincing argument to use.

more...
No comment yet.
Scoop.it!

The Biggest Mistake People Make About CMOs

The Biggest Mistake People Make About CMOs | OnMarketing: topics for professional service marketers | Scoop.it
Anna Fieler of Popsugar explains what it's like to be a chief marketing officer.
Jennifer Palmer Farrington's insight:

There is no magic wand we wave around to make a brand. It is something that is co-developed between the employees and the customer.

more...
No comment yet.
Scoop.it!

7 Ways To Get More Out Of Your B2B Database, Your Most Important Marketing Asset

7 Ways To Get More Out Of Your B2B Database, Your Most Important Marketing Asset | OnMarketing: topics for professional service marketers | Scoop.it
For B2B companies, having a quality contact database that is clean, consistent, and up-to-date is crucial. Here's how to ensure yours is the powerful marketing tool it can be.
Jennifer Palmer Farrington's insight:

Keeping your data clean is one of the most difficult challenges for B2B companies. Having a process in place to regularly clean the data and maintain it is critical to success for all programs.

more...
No comment yet.
Scoop.it!

Social Media KPI: Match Each with Content Marketing Goals

Social Media KPI: Match Each with Content Marketing Goals | OnMarketing: topics for professional service marketers | Scoop.it
In #socialmedia, the audience pulls the strings, says @kimota.
Jennifer Palmer Farrington's insight:

In #socialmedia, the audience pulls the strings, and we must create a content marketing strategy tailored to them.

more...
No comment yet.
Scoop.it!

A Quick Guide to Measuring Content Marketing Efforts

A Quick Guide to Measuring Content Marketing Efforts | OnMarketing: topics for professional service marketers | Scoop.it
Simply put, if you’re not measuring, you’re not marketing. In fact, if you’re whipping up blog posts and infographics without business
Jennifer Palmer Farrington's insight:

It takes planning to effectively measure what takes place online to see If the tasks impact your business goals.

more...
No comment yet.
Scoop.it!

50 Statistics About B2B Sales and Marketing (Mis)Alignment

50 Statistics About B2B Sales and Marketing (Mis)Alignment | OnMarketing: topics for professional service marketers | Scoop.it

50 Statistics About B2B Sales and Marketing (Mis)Alignment 

Jennifer Palmer Farrington's insight:

What happens when marketing and sales work together? They achieve 24% faster three-year revenue growth, and 27% faster three-year profit growth (SiriusDecisions)

more...
No comment yet.
Scoop.it!

How To Detect (And Deflect) Negative SEO

How To Detect (And Deflect) Negative SEO | OnMarketing: topics for professional service marketers | Scoop.it
An in-depth look at the most common negative SEO tactics, how to detect them, and how to fight back to recover your rankings.
Jennifer Palmer Farrington's insight:

Be on the lookout for when your website traffic is not looking or acting normally in its rankings. 

more...
No comment yet.
Scoop.it!

Evolve Or Die: Why Digital Transformation Is More Important Than Ever - Brand Quarterly

Evolve Or Die: Why Digital Transformation Is More Important Than Ever - Brand Quarterly | OnMarketing: topics for professional service marketers | Scoop.it
Over the last few years, digital transformation has been one of the hottest topics at just about every business conference and event. It’s a subject which keeps the CEO awake at night yet is not always clearly defined or understood
Jennifer Palmer Farrington's insight:

Any consultant who tells you they will deliver a digital transformation ‘project’ is peddling snake oil. It's no "project!"

The need to help your team to improve,  change, even re-skill where necessary and adapt to the evolution. It's happened, and we have to accept it.

more...
No comment yet.