On Content Curation
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On Content Curation
In short, curation is the new search.
Curated by Marta Majewska
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Earth Knowledge takes curation to a new level

Earth Knowledge takes curation to a new level | On Content Curation | Scoop.it
Earth Knowledge takes curation to a new level. The site was conceived as a way to promote a concept called “Reliable Prosperity,” or decisions that contribute both economic and ecological value. Founders Julia and Frank D’Agnese enlisted dozens of content partners like Alternative Energy News, BBC Earth Explorers, The Christian Science Monitor, European Environment Agency, the US Forest Service and the US Geological Survey to contribute content, which is summarized on “knowledge portals” and linked back to the original source.

One of the really innovation features of Earth Knowledge is a Google Maps mashup that delivers selected content contributed by partners in a striking visual style. The view below shows the location of natural and glacial aquifers in the U.S., and that’s only one of many options for seeing where natural resources exist and how they’re changing. There is also an assortment of narrated audio and video “tours” that use Google Maps to show things like the the geography and natural attractions of the Great Lakes.

Earth Knowledge is an example of nearly pure curation. The site operators don’t create any original content. They provide value in the creative ways in which they organize and visualize content created by others.
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Sharing Content to Show Thought Leadership

Sharing Content to Show Thought Leadership | On Content Curation | Scoop.it
Creating, finding and sharing compelling content can prove to consumers that a company knows its territory, is a thought leader in its industry and wants to help customers keep up-to-date on important developments. Marketers are placing an ever-greater emphasis on content marketing’s ability to add value for targets and prospects.

According to February 2011 research from content curation firm HiveFire, nearly half of US marketing professionals surveyed are now curating content as part of their strategy, and another 42% are familiar with the practice but not participating. Even among that group, 85% had done at least some content curation, for example by sending an article or other content to a prospect, but were not aware of it.

The main objectives of content curation, according to the survey, were establishing thought leadership and improving brand buzz.
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Vision for 2011 and Beyond: Content Marketplace

Actionable information must be well described, highly organized, seamlessly commingled, and easily navigable. A new initiative we’ve launched to achieve this is Content Marketplace, our new strategy to leverage our deep and broad content assets and create enabling technology and capabilities, as well as a common language of content across the company.

As Peter Marney, senior vice president of the Content Marketplace Group describes it, “Content Marketplace is founded on the firm view that our customers use not only the content we manage, but also content found on the web, that provided by third parties, customer proprietary data, and Content Marketplace is our solution for how we will bring all four sectors of content together in a seamless, interoperable way.”

Hear more from Peter Marney here http://blog.thomsonreuters.com/index.php/tag/content-curation/ and learn more in our 2010 Annual Report http://ar.thomsonreuters.com/.
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Are Content Curators the power behind social media influence?

Are Content Curators the power behind social media influence? | On Content Curation | Scoop.it
There’s a new element in this equation, though: Content Curators — people who make a practice of finding content relevant to their friends and followers, and then sharing links to that content. I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization.

Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining. However, there is an elite subset of people who proactively seek out and share content. I know, because I’m one of them. I comb through blogs and articles on an almost daily basis, and share what I consider to be the best and most relevant mobile, social media, and online marketing news to my followers on Twitter.

ExactTarget calls these people “megaphones” and says:

“Megaphones want to connect, educate, and share resources and information online with others. These consumers clearly fall into the ‘influencer’ category—meaning they can impact a brand’s bottom line—but Megaphones represent an especially elite group that takes their online interactions very seriously.“

ExactTarget’s research shows that only 7% of online users are megaphones. It’s unclear where exactly these Curators are drawn from in the traditional triangle, but according to ExactTarget, 65% percent of them are creators. I expect the remainder span some part of the commenters.
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Storify Goes Public

Storify, a content curation tool, went public today. Storify allows you to search multiple social networks including twitter, Facebook, and YouTube from one site, grab entries, and organize them into a story. Businesses can compile customer reactions to products, services or events. Go to the Storify website and open an account or sign in using your twitter account. Add a title and brief introduction text, then start selecting entries from social networks. Click on the embed story button and insert the code on your site, much the same way as inserting a video from YouTube. Here is what I created in just a few minutes time. [View the story "Writer Mary Klest Finds New Content Tool" on Storify] Included are some tweets, a blog post, and a video from YouTube. See what you can do or ask a content writer for help in creating a story for you. A content writer can add context and help you choose what entries are best for meeting your business goals.
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The 5 Models Of Content Curation

Aggregation - There is a flood of information online and Google can only give you a best guess at the most relevant, but there are millions and millions of pages returned for any search result. Aggregation is the act of curating the most relevant information about a particular topic into a single location. Often taking the form of catalog style blog posts which list "27 Great Resources For Small Business" (or similar aggregations), this is the most common form of content curation. Volume is not typically an issue when it comes to aggregation, so in this case you still may have hundreds of pieces of source material - but just the fact that it is in a single location and not millions of pieces of information has a high value for people interested in a particular topic.

Distillation - The idea behind distillation is that adding a layer of simplicity is one of the most valuable activities that someone can undertake. Distillation is the act of curating information into a more simplistic format where only the most important or relevant ideas are shared. As a result, there may be quite a bit of additional content that is lost for the sake of simplicity - however the value comes from the fact that anyone digesting this content no longer has to contend with a high volume of content and can instead consume a more focused view of information.

Elevation - The smaller ideas that are often shared online in 140 character bursts or pithy mobile phone images may point to a larger societal trend or shift. Elevation refers to curation with a mission of identifying a larger trend or insight from smaller daily musings posted online. Encompassing much of what many trend-focused websites do, this can be one of the hardest forms of content curation because it requires more expertise and analytical ability on the part of the person or organization during the curating. The benefit is that it can also be the most powerful in terms of sharing new ideas as well.

Mashup - A term often used in the context of music to describe the growing trend of taking two or more pieces of music and fusing them together - there is a wider implication for mashups in relation to information. Mashups are unique curated justapositions where merging existing content is used to create a new point of view. Taking multiple points of view on a particular issue and sharing it in a single location would be one example of this type of behaviour - and could be used to describe the sort of activity that takes place every day on Wikipedia. More broadly, mashups can offer a way of creating something new while still using content curation as a basis for it because you are building on existing content.

Chronology - One of the most interesting ways of looking at the evolution of information is over time - and how concepts or our understanding of topics has changed over time. Creating a Chronology is a form of curation that brings together historical information organized based on time to show an evolving understanding of a particular topic. Most useful when it comes to topics where understanding has shifted over time, this can be a powerful way of retelling history through informational artifacts that exist over time to prove how experiences and understandings have changed.
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Content Curation Comes To Video: Introducing ShortForm

Content Curation Comes To Video: Introducing ShortForm | On Content Curation | Scoop.it
A company called ShortForm has now come out with a product that allows us to easily curate and display videos in our websites.

ShortForm allows you to curate videos from a number of sources and easily add them to create a “channel.” You would expect to be able to add videos to your channel from YouTube videos, which you can do from the YouTube URL or even use their bookmarklet to aid in automatically adding all YouTube videos on a web page while you are browsing. ShortForm also allows you to add videos that you, or even your friends, posted on Facebook. I personally only post professional videos on YouTube, but for some who have a lot of Facebook video content, this can now be utilized to help create the “channel.”

Once your channel is created, you can easily drag and drop to arrange the ordering of the videos or remove any at any time. In fact, the ability to manipulate your channel videos, add new ones, and check out other channels is all available on one long web page so you don’t have to wait for the ShortForm page to refresh. Very clever!
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Content Curation Adoption Survey Finds That Almost Half of Marketers Now Implement This Strategy

Content Curation Adoption Survey Finds That Almost Half of Marketers Now Implement This Strategy | On Content Curation | Scoop.it
At this year’s South By Southwest (SXSW) Interactive festival, content curation — the process of finding, organizing and sharing online content — was the new hot topic in panel sessions, on blogs and on the show floor, as marketers clamored for ideas about how to harness the overflow of information available on the Internet. Results from a survey released today from content marketing software company HiveFire prove that content curation will remain critical long after SXSW, with over two-thirds of marketers reporting that this strategy will be more important a year from now than it is today.

Survey respondents, who are marketing executives from dozens of organizations across a variety of sectors, report rapidly integrating content curation into their marketing strategies as a way to establish thought leadership and engage both customers and prospects. Almost half (48 percent) of marketers now have a curation program. Of those who use curation, most businesses are following emerging content marketing best practices by mixing company-generated material with content from trusted third-party sources: almost 60 percent of marketers leverage a mix of original and third-party content and just eight percent share strictly third-party content with customers and prospects.
This content was curated by a content curation specialist to view the original use the image below to go to the original source.
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