On Call Marketing
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On Call Marketing
Kristin Taylor is The On Call Marketing Director, providing custom marketing programs to innovative businesses. With a written marketing plan as a starting point, she works with clients to use marketing tools ranging from Social Media to Advertising.
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You Have to Be a Little Crazy to Be a Marketing Consultant - Huffington Post

You Have to Be a Little Crazy to Be a Marketing Consultant - Huffington Post | On Call Marketing | Scoop.it
A marketing consultant has to sell a product that most don't understand, to people that are not sure that they need it, and are skeptical of its value. So why would anyone want to do marketing consulting?
Kristin Taylor's insight:

It's the job of the marketing expert to make our contributions relevant and measurable. Make sure you work with reputable and action-oriented marketing professional. 

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The FAQ's of Hiring a Marketing Expert

The FAQ's of Hiring a Marketing Expert | On Call Marketing | Scoop.it
Question: I've already spent a lot of money on advertising and not much of it has worked. What can you offer that is any different?  Answer: Too often I see small business owners getting...
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4 Steps to Not Lose All of Your Website Traffic Despite Google

4 Steps to Not Lose All of Your Website Traffic Despite Google | On Call Marketing | Scoop.it
  Although not a sexy topic , we must sometimes get academic: if you’re serious about getting people to your website and more importantly, keeping them there and converting their business you gotta pay attention to the latest updates by Google, and...

Via Thomas Faltin, Renaud Gagné, Barbara Saunders
Kristin Taylor's insight:

I love this change because it means Google pays attention to all that connecting you are doing. You know...the Social Media and the Blogs and the Website Updates. An essential part of your marketing strategy right now. Drop me a note if you need some ideas on how to boost your efforts up a notch or more.

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Renaud Gagné's curator insight, December 1, 2013 6:55 PM

Great insights about the latest Hummingbird update

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With Teens And Social Media, Lack Of Context Is Everything

With Teens And Social Media, Lack Of Context Is Everything | On Call Marketing | Scoop.it
Social media star Danah Boyd's new book on teens, It's Complicated, argues that most adults misread and overreact to the online lives of young people. (This story originally aired on Feb. 25, 2014.)
Kristin Taylor's insight:

No, it's not complicated. This book and interview seem determined to make things complicated, even trying to create a truly irritating buzzword. "Context Collapse." Trust me. You'll never have to remember that one in the future. The only takeaway here: Adults need to relax a bit about their teens' online lives. Remember, the printing press was new at one time, too.

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Kristin Taylor's curator insight, March 1, 2014 5:20 PM

No, it's not complicated. This book and interview seem determined to make things complicated, even trying to create a truly irritating buzzword. "Context Collapse." Trust me. You'll never have to remember that one in the future. The only takeaway here: Adults need to relax a bit about their teens' online lives. Remember, the printing press was new at one time, too.

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Preparing for the On-Demand Generation

Preparing for the On-Demand Generation | On Call Marketing | Scoop.it
Tracey Parsons warns that the next generation of marketing targets are going to really push the envelope (Preparing for the On-Demand Generation - http://t.co/s6nBfJaWmB [#social #media #consultant...
Kristin Taylor's insight:

On Call Marketing is the wave of the future. The market targets demand it. Your business needs it.

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Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC]

Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC] | On Call Marketing | Scoop.it
Your profile is the place to show off your greatest successes and future aspirations. It’s also one of the first chances you have to make a good first impression for anyone discovering you on or off of LinkedIn—whether it’s a future colleague searching for you on the Internet, a potential

Via The Fish Firm II, Barbara Saunders
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Terry Corby's curator insight, July 4, 2014 3:50 AM

some good basics tips to help you build your brand

Barbara Saunders's curator insight, October 22, 2014 3:03 PM

Update your LI profile OFTEN.

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Why It Makes Business Sense To Hire Marketing Experts

Why It Makes Business Sense To Hire Marketing Experts | On Call Marketing | Scoop.it
It may not make sense for your company to hire an employee, but having the kind of expertise a marketing consultant brings can make all the difference.
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Women Dominate Every Social Media Network -- Except One (Infographic)

Women Dominate Every Social Media Network -- Except One (Infographic) | On Call Marketing | Scoop.it
Fewer men use fewer social media networks for fewer reasons, a new infographic shows.
Kristin Taylor's insight:

I bet you can guess the answer to this.

 

Social Media is all about relationships. Women excel in relationship-building and connection. This is an inherent strength for women, in my view. 

 

LinkedIn has always seemed somewhat dry. But that is changing. Building business relationships is the #1 way to improve your marketing. As women become more active on LinkedIn I predict it will become an even more effective business tool.

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With Teens And Social Media, Lack Of Context Is Everything

With Teens And Social Media, Lack Of Context Is Everything | On Call Marketing | Scoop.it
Social media star Danah Boyd's new book on teens, It's Complicated, argues that most adults misread and overreact to the online lives of young people. (This story originally aired on Feb. 25, 2014.)
Kristin Taylor's insight:

No, it's not complicated. This book and interview seem determined to make things complicated, even trying to create a truly irritating buzzword. "Context Collapse." Trust me. You'll never have to remember that one in the future. The only takeaway here: Adults need to relax a bit about their teens' online lives. Remember, the printing press was new at one time, too.

more...
Kristin Taylor's curator insight, March 1, 2014 5:25 PM

No, it's not complicated. This book and interview seem determined to make things complicated, even trying to create a truly irritating buzzword. "Context Collapse." Trust me. You'll never have to remember that one in the future. The only takeaway here: Adults need to relax a bit about their teens' online lives. Remember, the printing press was new at one time, too.