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The 4 Things You Should Do (And the 4 You Should Avoid) When Delivering Omni-Channel Customer Support

In our last blog, we disclosed the 8 key questions that mid-market should ask when picking a services partner.
Tony Weaver's insight:

Great tips for becoming #omnichannel.  4 things to do and 4 to avoid.

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The Definition of Omni-Channel Marketing – Plus 7 Tips

The Definition of Omni-Channel Marketing – Plus 7 Tips | Omni | Scoop.it
Marketing is moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers. Unfortunately, when it comes to omni-channel, multi-device marketing, consumers today are way ahead of most marketers.
Tony Weaver's insight:

Great summary of #omnichannel marketing - it's about giving customers a seamless experience!

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Rescooped by Tony Weaver from Quantified Self, Lifestyle Design, Wearable Technology, Health, Wellness
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Google Exec: 'We Are Just Scratching The Surface' Of Wearable Technology

Google Exec: 'We Are Just Scratching The Surface' Of Wearable Technology | Omni | Scoop.it
Google Glass is only the beginning.

Via Colin Macdonald
Tony Weaver's insight:

Is wearable tech the next big thing in #omnichannel ?

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It's Omni-Channel, Stupid! Don't Adopt Mobile-Focused Marketing

It's Omni-Channel, Stupid! Don't Adopt Mobile-Focused Marketing | Omni | Scoop.it
According to Wikipedia, omni-channel (or, more specifically, omni-channel retailing) is defined as “the evolution of multi-channel retailing, but concentrated more on a seamless approach to the consumer experience through ...
Tony Weaver's insight:

Not enough to have a mobile app, it must be an integrated experience! #omnichannel

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Six omnichannel trends in ecommerce

Six omnichannel trends in ecommerce | Omni | Scoop.it
I like writing about trends in digital marketing and ecommerce and the exciting thing about 2014 is I get the feeling we all have a better idea of where it’s headed.
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BE WHERE YOUR CUSTOMERS ARE: OMNI-CHANNEL RETAILING AND WHY IT MATTERS

BE WHERE YOUR CUSTOMERS ARE: OMNI-CHANNEL RETAILING AND WHY IT MATTERS | Omni | Scoop.it
.@redstage: Do you know why #omnichannel retailing matters?http://t.co/wHobajzF9W #ecommerce #magento
Tony Weaver's insight:

Be where your customers are... #omnichannel is as simple as that!

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Rescooped by Tony Weaver from The Omnichannel Challenge for Retailers
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Infographic: The Anatomy of a Connected Consumer | Gigya's Blog

Infographic: The Anatomy of a Connected Consumer | Gigya's Blog | Omni | Scoop.it

Via AndreasFeldenkirchen
Tony Weaver's insight:

Good summary of how today's Connected Consumer interacts with retailers. Reinforces the importance of #omnichannel

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