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The Repurposed Guide To Repurposing Content

The Repurposed Guide To Repurposing Content | Online Marketing Hub | Scoop.it

Megan Marrs has 11 interesting best practices and ideas on how to repurpose content efficiently in this great post which made me want to elaborate on this topic.

So here’s the take of several other content marketing experts on the value of repurposing content, a cheat sheet that summarizes key ideas to repurpose content (Megan’s 11 plus 4 others I added) as well as the ROI analysis of two of our own experiment with content repurposing.


Via Guillaume Decugis
Christopher Jan Benitez's insight:

Repurposing is a key strategy of the lean content marketing methodology


Are you leveraging it to its full extent? 


Here's a chart I put together to compile some ideas from various sources including 15 top marketing experts who contributed to the Lean Content Marketing Handbook for SMBs.

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Guillaume Decugis's curator insight, March 17, 2015 10:18 PM

Repurposing is a key strategy of the lean content marketing methodology


Are you leveraging it to its full extent? 


Here's a chart I put together to compile some ideas from various sources including 15 top marketing experts who contributed to the Lean Content Marketing Handbook for SMBs.

Dean Ryan G. Martin's curator insight, April 6, 2015 12:20 AM

To go viral, repurposing a content is all you need to do.

David Picard Roussel's curator insight, October 16, 2016 11:44 AM

Pour maximiser l'avantage de la curation de contenu : Pas tant l'article en soi mais le graphique apporte une clarté.

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The Guide to Local Sponsorship Marketing

The Guide to Local Sponsorship Marketing | Online Marketing Hub | Scoop.it
Local sponsorships are an actionable strategy that offer dozens of marketing benefits. Just like content campaigns, local PR campaigns, or review management, they have their own set of rules and best practices. Learn all about local sponsorship marketing and where they belong in your local SEO plan.
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How to Manage a Social Media Crisis Without Losing Your Mind

How to Manage a Social Media Crisis Without Losing Your Mind | Online Marketing Hub | Scoop.it
No one asks for a social media crisis to happen. When bad turns to worse, though, you need a plan in place. Build yours with this social media crisis management guide.
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Con 2018: The Initial Agenda

Con 2018: The Initial Agenda | Online Marketing Hub | Scoop.it
Wondering what's on the plate for this year's MozCon? Wait no more — the initial 2018 agenda is here! Check out which industry experts will be speaking, what topics we're covering, and snag your ticket before we sell out.
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Just How Much is Your Website Worth, Anyhow? An Easy Guide to Valuation

Just How Much is Your Website Worth, Anyhow? An Easy Guide to Valuation | Online Marketing Hub | Scoop.it
What goes into valuing a website? If you've ever considered selling your online business, you've likely wondered how much it's worth. This post lays the foundation for what you'll need to know to prepare your selling timeline, build value, make smart cost-cutting decisions, and move forward with the process.
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Back to Basics: How to Manually Track Backlinks Using Google Analytics

Back to Basics: How to Manually Track Backlinks Using Google Analytics | Online Marketing Hub | Scoop.it
Hitting a wall with your link building strategy? Go back to basics with Google Analytics—the perfect tool to start your backlinks revamp.
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The Best Formula For 10X Marketing Growth Is Here - CoSchedule

The Best Formula For 10X Marketing Growth Is Here - CoSchedule | Online Marketing Hub | Scoop.it
The 10X Marketing Formula, the new book from our CEO and co-founder Garrett Moon, is now available! Hear what industry leaders think about it here.
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How to Create Relevant and Engaging SEO Reports

How to Create Relevant and Engaging SEO Reports | Online Marketing Hub | Scoop.it
Cobbling together an SEO report can be messy if you don't have a solid plan to follow. Learn the right way to approach creating reports for clients, smart things to include, how to present your data compellingly, and how Custom Reports in Moz Pro can help you do it all.
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10X Marketing Formula Book Launch - #OverheardAtCoSchedule

10X Marketing Formula Book Launch - #OverheardAtCoSchedule | Online Marketing Hub | Scoop.it
On this episode of #OverheardAtCoSchedule, we're announcing the release of our CEO and co-founder Garrett Moon's new book, The 10X Marketing Formula.
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5 Agency Rank Tracker Tools to Record and Scale Your SEO Success

5 Agency Rank Tracker Tools to Record and Scale Your SEO Success | Online Marketing Hub | Scoop.it
The perfect agency rank tracker tool is out there! Here are 5 incredible keyword tracking tools designed with agencies in mind. See pros, cons and features!
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How to Overcome Makeshift Marketing: CoSchedule Buyer's Guide

How to Overcome Makeshift Marketing: CoSchedule Buyer's Guide | Online Marketing Hub | Scoop.it
What is makeshift marketing, and could it be holding back your team? Learn all about this productivity killer (and how to beat it with CoSchedule) here.
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What Exactly Is 10X Email With Garrett Moon

What Exactly Is 10X Email With Garrett Moon | Online Marketing Hub | Scoop.it
How can marketers improve email marketing results by 10X? By following the process we've used at CoSchedule to grow our list by 200,000+ subscribers.
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Semalt Review: The Automated SEO Tool You Can Trust?

Semalt Review: The Automated SEO Tool You Can Trust? | Online Marketing Hub | Scoop.it
Semalt has come a long way. But can you really trust them with your SEO? Find out in our Semalt review (plus features, pricing, pros + cons and more)!
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How to Boost Bookings & Conversions with Google Posts

How to Boost Bookings & Conversions with Google Posts | Online Marketing Hub | Scoop.it
Have you been using Google Posts? They have the potential to boost your conversions in the SERPs. With some creativity and ingenuity, one healthcare booking provider was able to bump their Bookings by 11%. Check out the interview and actionable advice in this post.
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7 Social Media Checklists to Boost Your Efficiency - CoSchedule

7 Social Media Checklists to Boost Your Efficiency - CoSchedule | Online Marketing Hub | Scoop.it
Doing social media marketing and management right is hard work. Use these seven free social media templates to help create order out of chaos.
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How to Target Featured Snippet Opportunities - Whiteboard Friday

How to Target Featured Snippet Opportunities - Whiteboard Friday | Online Marketing Hub | Scoop.it
Once you've identified where the opportunity lies, learn what actions you can take and changes you can make to actually win those featured snippets. In this Whiteboard Friday, Britney shares pro tips and examples of how we've been able to snag our own snippets using her methodology.
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Starbucks Marketing Strategy: How to Create a Remarkable Brand

Starbucks Marketing Strategy: How to Create a Remarkable Brand | Online Marketing Hub | Scoop.it
Starbucks is one of the most beloved brands in the world. How did they grow from a small business to a global empire? Learn and apply their strategies here.
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The 48 Most Essential Marketing Skills You Need to Be Successful

The 48 Most Essential Marketing Skills You Need to Be Successful | Online Marketing Hub | Scoop.it
In this post, you'll learn the 48 most important skills modern marketers need to succeed. Plus, download your free guide walking through an 11-step process you can apply to learn any new marketing skill.
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SECockpit Review: Pilot Your Website to the Land of Profitable Keywords

SECockpit Review: Pilot Your Website to the Land of Profitable Keywords | Online Marketing Hub | Scoop.it
Looking for a leg up with your keyword research and analysis? SECockpit promises that, and more—could it be the tool for you? Find out in our full review!
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The Reason Content Doesn't Get Results With Garrett Moon - CoSchedule

The Reason Content Doesn't Get Results With Garrett Moon - CoSchedule | Online Marketing Hub | Scoop.it
On this episode of the Actionable Marketing Podcast, CoSchedule co-founder and CEO Garrett Moon explains what to do when content marketing fails.
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How I turned my wedding invitations into an email marketing study

How I turned my wedding invitations into an email marketing study | Online Marketing Hub | Scoop.it
This email marketing study was a total accident. But it turns out you can optimize your wedding invitations just like any emails. See the study here.
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How to Plan a Marketing Calendar That Actually Works (Free Template)

How to Plan a Marketing Calendar That Actually Works (Free Template) | Online Marketing Hub | Scoop.it
Marketing calendars most often fail due to poor planning. So, learn how to plan one that actually works with our free guide + marketing calendar templates.
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Klipfolio Review: The Classy Custom Dashboard to Consolidate All Your Data

Klipfolio Review: The Classy Custom Dashboard to Consolidate All Your Data | Online Marketing Hub | Scoop.it
Our Klipfolio review demonstrates exactly why this awesome tool is everything you'll ever need for data analysis and reporting. Unify your SEO tools!
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The Campaign Comeback: What to Do When Content Fails - Whiteboard Friday

The Campaign Comeback: What to Do When Content Fails - Whiteboard Friday | Online Marketing Hub | Scoop.it
Some of your campaigns are bound to fail, but that doesn't mean they're beyond help. In this Whiteboard Friday, we're delighted to welcome guest host Shannon McGuirk as she provides a five-step plan for resuscitating dead content campaigns and setting them up for success.
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SEOprofiler Review: Will It Groom Your Site to Better Organic Rankings? 

SEOprofiler Review: Will It Groom Your Site to Better Organic Rankings?  | Online Marketing Hub | Scoop.it
Want to really impress Google? You need to prime your website. Our SEOprofiler review explores whether this tool is the way to do that—plus features, pricing and more!
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These are the 16 painful lessons I learned writing 10,211 headlines in 100 days

These are the 16 painful lessons I learned writing 10,211 headlines in 100 days | Online Marketing Hub | Scoop.it
He set out to write 100 headlines in 100 days for 100 companies. What he found about writing content... and finding his niche... will surprise you.
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