IMC 2013 Olivia Gibb
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APN Outdoor bringing digital billboards to Auckland :: StopPress

APN Outdoor bringing digital billboards to Auckland :: StopPress | IMC 2013 Olivia Gibb | Scoop.it
Olivia Gibb's insight:

These new digital billboards create a unique way for marketer to campigan their brand via this new channel APN is offering. It provides a creative way in which the brand can communictae with its audience via this new interactive channel that hasnt been seen before in NZ. It enables a creative brand strategy to be used in order to portray a message/sell the brand to consumers and it could potentially be a new form of channels in which could be a game changer to the way in which brands effectively market via billboards. Also allowing the ad to easily be changed as a new product is launched or a new campaign.

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Sarah Daniel's comment, May 7, 2013 2:30 AM
Thanks for this, I can see how this could affect, adapt and change how marketing is done through the use of billboards. This is much more interactive as it has the possibilities to adapt it slightly each day, for example,based on social media feedback of people who have seen the billboard. It is effective in its public interaction.
Victor Stonex's comment, May 8, 2013 8:31 PM
Yes, I would agree with the fact that this a a brilliant brand strategy to portray advertisement. Setting up the new billboard on Queen st will most likely become effective towards the public. This is an interesting method in advertising, since it also shows the potential of ads becoming more environmentally friendly.
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Rexona demands its pound of sweaty flesh for latest All Blacks promotion—UPDATED :: StopPress

Rexona demands its pound of sweaty flesh for latest All Blacks promotion—UPDATED :: StopPress | IMC 2013 Olivia Gibb | Scoop.it
Olivia Gibb's insight:

Rexona uses the communication tools of online advertising, pr and purchase to enter in order for it to interest it's stakeholders to build its brand equity. It has used a creative strategy in order to develop a successful advertisment by the use of a competition to draw its stakeholders in but not just a ordianary competition were the prize is just given to you Rexona has creating a unique competition were you actually have to work for the prize in order to create the message of they want there fans to get active when watching the game using the All Blacks as there endourcement for the advertisment. The ad also uses Rexona products in the ad to help the challenge by the cans rolling over by the running to keep the curtain to the game open. The campaign offers something unique and gives a distingushed name between rexona and other brands to create the brand slogan do more with rexona.

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Sarah Daniel's comment, May 7, 2013 12:34 AM
I agree that the Rexona campaigne effectively enters their market using a unique method of making contestents in their competition work for their prize. You also make a good point about the use of this competition as a way to build interest with stakeholders and improve brand equity.
Victor Stonex's comment, May 8, 2013 9:13 PM
This sort of marketing strategy differs from others. The Roxona catch is a complex one, but will help attract its consumers to be up for the challenge, especially if they are able to win free passes to the game. This is brilliant for Rexona portraying themselves as a sporting brand, particularly being a sponsorship for the All Blacks; therefore, the competition offer will create awareness for the brand's image
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Shine and GE Money launch campaign of few words :: StopPress

Shine and GE Money launch campaign of few words :: StopPress | IMC 2013 Olivia Gibb | Scoop.it
Olivia Gibb's insight:

GE has used the IMC concept of "one word, one voice" by using the word "really" to allow them to communicate their ad with a range of consumers by showing them a range of situations in which the consumer may need extra cash and how they can help with these problems by car loans, consolildation of debts and also personal loans allows the consumer to connect with the situation shown to one they might be in and then to use that situation as a reason to get one of the three types of loans with GE.

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Victor Stonex's comment, April 8, 2013 2:59 AM
Yes, having the word 'really' is the one word that crosses consumers who then become interested in purchasing a loan. The ad's portraying financial problems shows GE Money's communicates a response to consumers with financial difficulties; therefore, those consumers with these difficulties are highly effected by the ad's promotion.
Sarah Daniel's comment, April 8, 2013 7:37 AM
The use of the word "really" encompasses a common feeling - whether in regard to something necessary such as dental costs, car costs, baby costs or something out of desire such as engagement costs, house expansion costs, there comes a point where realisation of how much it is actually going to cost and then comes the question.. "Really?". IT reaches out to everyday people, and makes them think about that loan they may need or any other help they might need with their finances in the foreseeable future.
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ASB heads for home, starts focusing on meatspace :: StopPress

ASB heads for home, starts focusing on meatspace :: StopPress | IMC 2013 Olivia Gibb | Scoop.it
Olivia Gibb's insight:

ASB have been able to create brand equity with the use of their new marketing campaign Suceed On by the use of "every sucess matters" and is worth celerbrating and also through the use of enticements allowing successful home loan approvals to get a free TV and a $1000 cash. The campaign has allowed a positive result in brand image for ASB by drawing in conversations on social networking site which is a positive thing for them as banks compete for customers these days.

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Victor Stonex's comment, March 18, 2013 9:57 PM
I agree. With Brain Blessed having a very loud speech in the advertisement makes kiwis interested in what ASB offers in their new campaign. The newly catchphrase 'No Biggy, Yes Biggy' will create awareness of ASB bank itself as most kiwis who use this catchphrase will know it comes from its company. With its other ways of advertising through social network (Facebook, Twitter, etc) and social media such as the 'Harlem shake' has progressed ASB into becoming more of a social company and improving its communication with kiwis today.
Sarah Daniel's comment, March 20, 2013 10:03 AM
The key point that makes this campaign work appears to be the incorporation of Brian Blessed. He keeps the theme of the advertisement fresh in peoples minds which in turn makes it easier for ASB to use subtle cues such as his face/beard to make people think about their promotion. The use of his face combined with the slogan helps to integrate the different aspects of the campaign - the television advertisement, the pavement chalk, the companies attempt at the Harlem shake, the slogan, amongst other outlets.
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Carl's Jr looks to social media after TV ban - Business - NZ Herald News

Carl's Jr looks to social media after TV ban - Business - NZ Herald News | IMC 2013 Olivia Gibb | Scoop.it
The banning of a racy television advertisement for Carl's Jr burger chain is a setback for Restaurant Brands as the company embarks on its push to take the burger chain nationwide
Olivia Gibb's insight:

 

This could potentially create a new way to build the brand as consumers seek and share information with each other via the internet, in which way this could help Carl's Jrs portray its brand image via social media. It could also potentially create a unique brand association by portraying the woman with the burgers hence making the brand easier to be associated with as a first of it's kind for fast food, if they were able to highly portray it in the form of social media

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Sarah Daniel's comment, March 13, 2013 7:00 AM
You make a good point about growing the brand using social media. Also, while I disagree that it is a first or unique as it holds many parallels to the Burger King advertisements that ran in about 2007 (http://www.youtube.com/watch?v=FcTWwXyt_Rs), I do think you are correct in seeing this as an effective method for the company to sell their burger, a banned ad can also often reach a larger audience due to the curiosity it brings to people.
Victor Stonex's comment, March 14, 2013 9:42 PM
I agree with the fact that the Carl's Jr advertisement being banned will still cause a social and marketing awareness to its audience. However, due to its similarity with other competitors such as Burger King may cause some challenges towards fast food audiences and in future promotions.
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Branded content, social media and the changing face of TV :: StopPress

Branded content, social media and the changing face of TV :: StopPress | IMC 2013 Olivia Gibb | Scoop.it
Olivia Gibb's insight:

Television advertising is one of the biggest form of ways a brand can advertise in todays growing technological age. Sponsorship within a TV program can be a great brand channel to use in marketing a brand. It is able to draw engagement from the auidence in which the program has in order to draw attention to a brand for instance as shown with X Factor Ford is a sponsor partner with X Factor in which it markets its brand via the channel of Tv advertisments this gives it prime time TV spots to place its Ad as well as the brand marketed within the programme which allows it to show a great use of channel planning stratergy in order to create an effective use of their brand in the form of the channels they use.

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Sarah Daniel's comment, May 7, 2013 1:22 AM
You make some good points. I also think that because X Factor is an example of event television which the article says is very closely linked into social media, they are reaching a very broad audience. The show reaches more that just its allocated time slot which means that its sponsors will also be present for more than just the television timeslot.
Victor Stonex's comment, May 8, 2013 8:56 PM
Yes, the X Factor coming into New Zealand, will help attract other business brands to support and represent their company on a large television event. Using large companies such as McDonald's and Coca-Cola will commercialize and encourage its audience to become involved with the event, helping to increase its participants and views for the event.
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MediaWorks' X Factor NZ campaign takes to the stage :: StopPress

MediaWorks' X Factor NZ campaign takes to the stage :: StopPress | IMC 2013 Olivia Gibb | Scoop.it
Olivia Gibb's insight:

The X factor NZ campigan shows a great example of how IMC can be use its content to target its consumer. The campaign shows all the judges each doing a individual ad showing how they became on the stage with the same message accross the 4 advertisments that "anything is possible" the next ad yet to be realesed but showing a sneak peak on their facebook page http://www.facebook.com/XFactorNZ#!/photo.php?v=10151317621721086&set=vb.204756482911699&type=2&theater also this ad uses the communication process to show what its like to be a x factor contestent with each of the judges building up the scene for what it's like to be on stage and then using repeated messages to say are you the one i'm looking for to go back to the main message that "anything is possible"

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Victor Stonex's comment, April 8, 2013 3:19 AM
I agree the ads do send a strong message to the individuals participating. The X Factor is now a large marketing campaign for New Zealand, attracting international brands promoting themselves, such as McDonald's and Samsung. NZ marketing its own X Factor will also ensure international awareness, as many companies will be interested in participating.
Sarah Daniel's comment, April 8, 2013 8:34 AM
I agree that the repeated use of the line "anything is possible" creates a slogan that can be readily used to create a unified campaign. It manages to cater to the dreamy wishes of viewers as well, reminding them that anything is possible and if they tried it could be them up on the stage.
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Coca-Cola to the nation: "This time it's personal" :: StopPress

Coca-Cola to the nation: "This time it's personal" :: StopPress | IMC 2013 Olivia Gibb | Scoop.it
Olivia Gibb's insight:

The use of Coca Cola making bottles with names on them in order to make their customers reconnect with their brand is a succesful IMC campaign because it uses Kliatchko's theory of stakeholders, content, channels and results in order to form it's IMC campigan. The stakeholders can be classified as teenagers to young adults as they target the campaign at them because they believe 50% of them havent tryed coke. The content they then use is to make it personal allowing consumers to reconect with friends by sharing a coke with them which is also a catchy way for them to reconect with the brand as well. The channels coke has used for this campaign is many from TV ads showing real kiwis sharing a coke to, kiosks set up in uni's and shopping malls to allow consumers to get their name personalised on a can if they weren't part of the 150 selected and also facebook while allowing consumers to select the next 50 names to be added, the results of this campaign were massive a increase in sales, facebook likes etc which shows this was a great IMC campaign for Coke 

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Victor Stonex's comment, April 8, 2013 2:43 AM
This scheme is a brilliant economical marketing strategy for the Coca-Cola brand. I must agree the campaign is to be as effective to Kiwis as it was in Australia. Having ethnic names and slang's such as "Bro" and "Mate" is a strong attraction in relation to Kiwi personification. Kiwis then become more intrigued in purchasing the product.
Sarah Daniel's comment, April 8, 2013 6:05 AM
The company uses emotions to fuel their success. This campaign has shown to have been highly successful, it drew in many people as it played on their emotions. it became that you were no longer buying just a drink but you were purchasing a social element - a conversation starter with a stranger because you have their name on your drink or a way to surprise a friend with something fun an personal. People wanted to find their name, their friends' names, their family's names, people they know. Consumer engagement was successful in this campaign.
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BNZ tries to relate to youth to get them on YouMoney :: StopPress

BNZ tries to relate to youth to get them on YouMoney :: StopPress | IMC 2013 Olivia Gibb | Scoop.it
Olivia Gibb's insight:

This advertisement by BNZ helps to create brand awareness by allowing consumers to remember the brand by being able to drag the money into a saving account to reach the target amount saved. They have created more brand image especially when you compare to their previous ad http://www.youtube.com/watch?v=8O8tg7hQkAo were it was uncertain to what brand the advertisment was actually for.

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Victor Stonex's comment, March 18, 2013 10:27 PM
The new ad campaign indicates a particular interest in the youth and how most would handle their money through online banking. BNZ wants to connect and understand the youths in improving their ways of handling money through situations, such as Lucy's party or Dan's date night. With this, youths are more likely to part take in BNZ Youmoney campaign, and help sort out their ways in handling their money; also, upgrading BNZ's marketing strategies through online networks.
Sarah Daniel's comment, March 20, 2013 4:49 AM
I agree that the easy drag method they display in the advertisement is affective as it is attractive to the younger age group that they are trying to target. Using simple motions like this attracts the young people who have become used to using smartphones and tablets. The way they show it adapting to each persons thought process also gives off the impression that they UNDERSTAND their customer, which could play a major part in someone choosing to use their bank.