Harvard Business School study finds positive Yelp.com reviews lead to increased business | Offices of Tomorrow | Scoop.it

A NEW STUDY by Harvard Business School assistant professor Michael Luca finds that a positive evaluation on the popular review site Yelp.com does, in fact, appear to lead to increased business for restaurants. “Reviews, Reputation and Revenue: The Case Of Yelp.com,” analyzes review data from both Yelp and all Seattle restaurants from 2003 to 2009, and draws three conclusions about the Yelp effect on restaurants, reports the Washington Post:

Via SocialMediaRestaurants.com