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The Challenge of Marketing Silos and How to Break Them - Marketing Technology Blog

The Challenge of Marketing Silos and How to Break Them - Marketing Technology Blog | Higher Education Off-Campus | Scoop.it

Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions.+

The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, misaligned messaging, incentivizing short-term sales over long-term brand strategies, poorly integrated and uncooperative teams, and a lack of scale across key growth areas like digital as one silo competes with another.+

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Janna Lusk's curator insight, July 18, 2014 2:17 AM

What are your best strategies to bring communication and cooperation to a team of silos?

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Putting Scholarships on the Radar for Non-Traditional Students

Putting Scholarships on the Radar for Non-Traditional Students | Higher Education Off-Campus | Scoop.it
The following interview is with Cynda Alexander, non-traditional student programs coordinator at the University of Arkansas at Little Rock. Alexander was recently quoted discussing the difficulties many adult students face in ...
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The 8 Step Approach to Successful Content Marketing - Marketing Technology Blog

The 8 Step Approach to Successful Content Marketing - Marketing Technology Blog | Higher Education Off-Campus | Scoop.it

The 8 Step Approach to Successful Content Marketing by Douglas Karr on Marketing Technology Blog

 

Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and ensures there’s a path to conversion.+

Content creation is on the rise. With nearly 50% of companies now having content marketing strategies and costing 62% less than traditional marketing, creating original contnet can be a lot to take on. A solid team, ste plan, and good knowledge of your industry can be a fun and rewarding way to create successful content!

This is a great infographic that provides a solid approach for companies with content departments or outsourced resources to ensure there’s alignment and process to the means they’re researching, developing, executing, promoting and measuring their content productivity and return on investment.+

 

 

 



Read more: The 8 Step Approach to Successful Content Marketing | Marketing Technology Blog http://www.marketingtechblog.com/content-marketing-steps/#ixzz36AvpbtSf ;
Under Creative Commons License: Attribution 
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Clubbing: A Non-Traditional Student's Pathway to the True Higher ...

Clubbing: A Non-Traditional Student's Pathway to the True Higher ... | Higher Education Off-Campus | Scoop.it
While institutional services are included in the tuition price, non-traditional students have a part to play in making their higher education experience valuable in intangible ways. I am a non-traditional student and I hate getting ...
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