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Survey Reveals Restaurant Loyalty Programs Need Spice

Survey Reveals Restaurant Loyalty Programs Need Spice | Of restaurants | Scoop.it

Loyalty programs can drive value if promoted effectively, as a restaurant’s most frequent patrons are more inclined to join that restaurant’s program and use it more than any others. Additionally, we found that those core customers who do belong to their most-visited restaurant’s program are more satisfied customers and stronger brand advocates than those who do not.  Restaurants should clearly market these programs to consumers to encourage participation, increase customer visits and strengthen the connection between members and the brand.” 


Via Craig Aberle
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Craig Aberle's curator insight, April 8, 2014 3:57 PM

If you’re on the fence about adopting a loyalty program in your restaurant, this survey will help you see what customers expect and what you need to do to make your program successful with your best customers! Loyalty and Customer Interaction are the cornerstone of today's Restaurant Marketing! For the latest restaurant industry and loyalty news, ideas and articles subscribe to the weekly "Restaurant Newsletter" delivered free via email. Subscribe at http://pos-advicenewsletter.com/ and stay informed!

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Organic foods and beverages help drive the growth of green, report says

Organic foods and beverages help drive the growth of green, report says | Of restaurants | Scoop.it
Sales of green products and services increased right through the recent economic downturn, with sales of organic foods and beverages among the leading categories, a new report says.
NoshPlanet's insight:

What a huge figure - I wonder what's behind it?  Perhaps the prominence of some of Monsanto's legal activities, and the broader awareness of GMO issues? Either way, this does mean that people ae ingesting fewer pesticides, herbicides, fungicides and antibiotics than they otherwise would have. That can't be a bad thing.

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Restaurants Trash Daily Deals and Need to Move On | Brand Education

Restaurants Trash Daily Deals and Need to Move On | Brand Education | Of restaurants | Scoop.it
Back in 2007 when the economy took a major hit Daily Deals were the hot new marketing trick for brands, especially restaurants. It might have felt like the perfect weapon.
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Forget loyalty: focus on customer engagement instead

Forget loyalty: focus on customer engagement instead | Of restaurants | Scoop.it

In a recent LiinkedIn discussion, a new CCO asked about the characteristics of loyal customers. The definitions of loyalty are legion. They include willingness to forgive missteps, reduced price sensitivity, increased repurchase, profitability, etc. Some of the measures are increased willingness to recommend (NPS), increased share of wallet, and others.


Via Denis Failly
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Denis Failly's curator insight, May 27, 2013 8:21 AM

Sometimes Loyalty is Captivity, whence interest to consider Engagement

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Aspirational Consumers Unite Style, Sustainability To Shape Market Trends | Sustainable Brands

Aspirational Consumers Unite Style, Sustainability To Shape Market Trends | Sustainable Brands | Of restaurants | Scoop.it
Is there such a thing as sustainable consumption?
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Why Restaurants Need SoLoMo to Engage Moms

Why Restaurants Need SoLoMo to Engage Moms | Of restaurants | Scoop.it
With mother's day approaching fast, make sure your restaurant is engaging moms through SoLoMo!
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Excellent Customer Experience Translates to Brand Loyalty | Loyalty360.org

Excellent Customer Experience Translates to Brand Loyalty | Loyalty360.org | Of restaurants | Scoop.it
According to a recent report issued by industry analyst Forrester, customer experience is directly linked to customer loyalty for 55% of bank patrons and 46% of retail shoppers.
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Consumers buy more from businesses with loyalty programs: Study - StartupSmart

Consumers buy more from businesses with loyalty programs: Study - StartupSmart | Of restaurants | Scoop.it
Consumers buy more from businesses with loyalty programs: Study StartupSmart "Changing behaviour is creating loyalty as much as you can with products and services, it's not a marriage or a relationship with a friend, it is still a relationship...
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