Brand Storytelling Lessons From a Successful Screenwriter | Octane toon rendering | Scoop.it

"The big problem is that just because storytelling is becoming more popular doesn’t mean it’s always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing practice (talent plays a bit part, as well).

 

Few people know more about crafting a successful story than Pilar Alessandra, a popular and respected Hollywood script consultant."