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SNS4Asian | Internet and Social Media Solutions Blog by Asian ...

SNS4Asian | Internet and Social Media Solutions Blog by Asian ... | oasis-u | Scoop.it
중심은 콘텐츠 마케팅에 있다: 브랜드 인지도, 소셜 미디어 관리, 신뢰도, 전환률 모두 콘텐츠 마케팅의 중요한 요소이지만 하이 퀄리티의 키워드와 해당 제품 혹은 서비스에 관한 자세한 설명은 검색 엔진 순위를 지켜주는 기본 중의 ...
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How to Choose the Right Type of Facebook Contest for Your Brand

How to Choose the Right Type of Facebook Contest for Your Brand | oasis-u | Scoop.it
How to Choose the Right Type of Facebook Contest for Your Brand. If you’ve never run a Facebook contest before, or have but think you can do it better, we have some tips for you.
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Jon Dewar's curator insight, July 24, 2014 11:33 AM

#facebook #tipsandtricks #contentmarketing

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6 Facebook Marketing Tips for Managing Your Facebook Page

6 Facebook Marketing Tips for Managing Your Facebook Page | oasis-u | Scoop.it
Use these simple Facebook page tips to become a more effective admin and make your page more professional starting today.
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renata mello's curator insight, February 3, 2014 8:08 AM

This seems like an obvious one for social media professionals, but I had a few issues with Facebook before. So I would recommend checking the updates, changes and the tips provided.

 

Enjoy!

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4 ways to leverage the Interest Graph through impacting Content Curation

4 ways to leverage the Interest Graph through impacting Content Curation | oasis-u | Scoop.it

As the volume of content published on the Internet continues to grow, consumers can help shield themselves from the noise that doesn't matter to them by curating only the content that matters on interest graph platforms


Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 22, 2014 4:49 PM

Content curation and the Interest Graph are two different things but are deeply connected. While some content curators like Maria Popova are great at being eclectic, a lot of value to readers come from being able to discover and read from publishers who address the specific niches they're interested in. 


Chad Politt from Digital Relevance clearly establishes that connexion in this contribution to the Huff Post and I would draw the following conclusions for content strategists and content curators:


1. Leverage the interest-graph on platforms where you can easily be discovered by people who can then share your curated or created content: Scoop.it is of course one of them but Quora is another and Reddit also adds value there (I would actually challenge the notion that Twitter is really interest-based: when you're on a niche and you're not Justin Bieber, it's actually hard to be discovered just by being on Twitter).


2. Don't expect readers or machines to do all the work: add context and value to connect the dots as content curators should to make the highest impact to readers. Tell them what's in it for them so that they memorize you - not the machine or the Twitter algorithm - as the essential resource that brought them that knowledge. 


3. Be clear on your topic(s): you can have several target segments in your audience but defining topics where you'll be consistently able to publish your own content or relevant third-party content will help you raise above the noise. All the more than as Chad points out, social networks and search engine will be better and better at surfacing content specifically on readers' interests. As an example of that, we've now seen the share of traffic from Google Search to Scoop.it topic pages raise to 40%+ through the various algorithm changes they went through. 


4. Be your own content platform: if you're just sharing content on social networks, you're missing out. Bringing readers to your own content hub will help readers idenitfy your expertise on a specific topic and remember your brand. It will also create higher engagement: visitors to Scoop.it pages read on average ~3 pieces of content which is much higher than what you'd get from a simple click on a Facebook post. 


Nevermore Sithole's curator insight, January 23, 2014 4:28 AM
Content Curation
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Copyright Fair Use & How it Works for Both Images & Your Biz Stories

Copyright Fair Use & How it Works for Both Images & Your Biz Stories | oasis-u | Scoop.it
Copyright of images: What you need to know about publishing photos, images and videos online to make good decisions on fair use and avoid legal actions.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, November 12, 2013 10:40 AM

To help you stay on the straight and narrow, here is a handy guide for how to work with copyrights and fair use. Knowing the ins-and-outs of this topic is critical for both the stories you are telling, and the images you are using with your stories.


This weekend I was taking a workshop with the amazing storyteller Susan Klein. We had a lively discussion about storytelling. And we all shared experiences of telling a personal story and then sometime later being in the audience where the person on stage told OUR personal story as if it was theirs, without attribution. Bad bad bad.


So knowing the ethics around business storytelling (http://www.juststoryit.com/story-resources.htm), along with copyright and fair use will keep you out of trouble. Keept this guide handy!


This was review written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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99%를 위한 ‘적정마케팅’

99%를 위한 ‘적정마케팅’ | oasis-u | Scoop.it
■ ’적정마케팅’이 필요하다
자영업자나 소상공인에게 있어 마케팅은 진입장벽이 높다. 놓은 수준의 이해도, 적지 않은 시간과 비용, 경우에 따라서는 전문 인력이 필요한 것이 현실이다. 그 결과 마케팅은 돈 있는 일부 기업들의 전유물이 되고, 자영업자와 소상공인은 대기업의 하도급업체로 전락하거나, 오로지 ‘헐값’이라는 가격 차별화에 의지해야만 생존할 수 있는 상황이 벌어졌다.

Via Wonil Lee Ph.D.
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Writebox,글쓰기에만 집중할 수 있는 오프라인 편집도구

Writebox,글쓰기에만 집중할 수 있는 오프라인 편집도구 | oasis-u | Scoop.it
Writebox라고 하는 이 크롬 확장기능은 사용자가 최대한 글쓰기에만 집중할 수 있도록 도와주며 최고로 간결한 사용자...

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[소셜마케팅]21 Rules For Effective Social Media Marketing [INFOGRAPHIC ...

[소셜마케팅]21 Rules For Effective Social Media Marketing [INFOGRAPHIC ... | oasis-u | Scoop.it
Social media comes with a pretty steep learning curve, which places an enormous amount of value in tried-and-tested guidelines, which can only come from persistence and experience. Like many of the good things in life, ...

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소셜미디어원 :: [국내 SNS마케팅 성공사례] 현대카드의 문화마케팅 ...

소셜미디어원 :: [국내 SNS마케팅 성공사례] 현대카드의 문화마케팅 ... | oasis-u | Scoop.it
이번에는 국내에서 성공한 SNS 마케팅 사례로 꼽혀지는 현대카드의 THE CLUE 이벤트를 소개할까합니다~. 기업 문화마케팅의 선구주자는 누가 뭐라고 현대카드죠! 슈퍼시리즈라는 이름 하에 슈퍼콘서트, 슈퍼매치, 컬처프로젝트 ...

Via 최재현
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트위터 마케팅을 하는 목적은? 트위터 마케팅 성공사례 알아보기 ...

트위터 마케팅을 하는 목적은? 트위터 마케팅 성공사례 알아보기 ... | oasis-u | Scoop.it
소셜네트워크 서비스를 활용한 소셜마케팅이 뜨고 있습니다. 그 중 실시간 소통과 확산 효과가 좋은 트위터를 활용한 트위터 마케팅이 인기라고 하는데요. 최대 140자로 트윗을 날려 실시간으로 정보를 알려주거나, 대화를 나눌 수 ...
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Your Story is Your Brand - Upgrading Online Profiles

Your Story is Your Brand - Upgrading Online Profiles | oasis-u | Scoop.it
Your Story is Your Brand
LinkedIn Today
We were halfway to my daughter's piano lesson one freezing night when she asked me "Don't you wonder about people who tell you what to think of them?" "I'm not sure what you mean," I said.

Via Dr. Karen Dietz
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Dr. Karen Dietz's comment, September 13, 2013 7:26 PM
LOL Jeff on the Godzilla marketing! So true.
Dr. Karen Dietz's comment, September 13, 2013 7:26 PM
A pleasure Hans! Glad it's helpful.
Dr. Karen Dietz's comment, September 13, 2013 7:27 PM
Lily, I hadn't thought of that and many thanks for adding that insight.
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4 Steps To Building A Brand With Storytelling

4 Steps To Building A Brand With Storytelling | oasis-u | Scoop.it
By Guest Author, Jonah Sachs, CEO of Free Range StudiosGone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through.As the

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Jim Allen, III's curator insight, September 13, 2013 9:50 AM

A very good read and useful information for you would be bloggers and very pertinent to those more relaxed type bloggers like me.

Dr. Karen Dietz's comment, September 13, 2013 7:24 PM
Justin, thanks for adding more info about Jonah's book!
Dr. Karen Dietz's comment, September 13, 2013 7:25 PM
Good points Jim and thanks for adding them.
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Moving from ‘brand centricity’ to ‘people centricity’ to achieve share gain

Moving from ‘brand centricity’ to ‘people centricity’ to achieve share gain | oasis-u | Scoop.it
Companies across a whole array of industries continue to spend big dollars on brand research. The perennial problem is that most brand measures don’t relate to the real world (for example, how, as a brand manager, do I action ‘suits my needs’?

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마케터를 위한 5가지 Social Global ... - 메대리's DIARY

마케터를 위한 5가지 Social Global ... - 메대리's DIARY | oasis-u | Scoop.it
랜딩할 수 있기 때문에 소셜 미디어 마케팅은 앞으로도 점점 가속화될 것으로 전망된다. 오늘의 포스팅은 소셜 미디어 뉴스 및 정보 제공 업체인 'Social Media Examiner' 의 기사 중 '2014소셜 미디어 마케팅 산업 보고서' 의 조사 내용 ...
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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | oasis-u | Scoop.it
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.
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yeohyc's curator insight, November 28, 2013 9:04 AM

You can have the coolest platforms but without curated quality content, they are nothing but literally "empty vessels making the most noise". 

Mariale Peñalosa Arguijo's curator insight, November 28, 2013 5:52 PM

add your insight...

 10
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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | oasis-u | Scoop.it

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.


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Guillaume Decugis's curator insight, January 9, 2014 11:44 AM
While the initial instinct of content marketers was to create all he content they needed, it's great to see more and more posts like this one including content curation as an essential part of the mix.
Oree_Lee's curator insight, January 9, 2014 2:59 PM

Les 3 C : clés de succès du contenu marketing : creation, curation, circulation (partage)

 

A chaque C se rattachent des spécificités.

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Case study: Sony ‘DSLR Gear No Idea’ campaign

Case study: Sony ‘DSLR Gear No Idea’ campaign | oasis-u | Scoop.it
Campaign: DSLR Gear No Idea Client: Sony Australia (digital imaging: NEX cameras) Agencies: Havas Worldwide Australia, Naked Communications   Background Every year, millions of amateurs upgrade to a professional DSLR (digital single lens reflex)...

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Color가 마케팅, 브랜드, 구매에 미치는 영향 (Video on the Psychology of Color and How Colors Affect Purchases)

Color가 마케팅, 브랜드, 구매에 미치는 영향 (Video on the Psychology of Color and How Colors Affect Purchases) | oasis-u | Scoop.it
A couple of years ago we released an infographic called How Do Colors Affect Purchases? Since then, it has become wildly successful because it provides readers with a lot of valuable information.

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wonwoopapa's curator insight, July 22, 2013 12:50 AM

- 85% of shoppers point to color as a primary reason they buy a particular product.  

 

- Color increases brand recognition by 80%. Brand recognition links directly to consumer confidence.  

 

- 42% of shoppers base their opinion of a website on the overall design alone.  

 

- 52% of shoppers didn’t return to a website because of the overall aesthetic.  

 

- 64% of online shoppers didn’t purchase an item(s) because the website was too slow.  

 

- Amazon.com found that for every 100 milliseconds of load time, there was a 1% decrease in sales.  

 

- 52% of consumers are more likely to enter a store if there is a sale sign in the window.  

 

- 60% of consumers feel at ease and are more likely to buy a product that has the word “guaranteed” associated with it.

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LG경제연구원 걸음마 뗀 소셜 분석, 한계 아는 만큼 가치가 보인다.

소셜 미디어가 활용의 도구에서 분석의 대상으로 진화하고 있다. 소셜 데이터는 방대한 양뿐만 아니라 자발적으로 표현되고 실시간으로 확보가능한 정보라는 점 때문에 기존의 인위적인 실험 환경이나 구조화된 설문 방식을 보완할 새로운 연구대상으로 관심을 모으고 있다


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[소셜마케팅]13 Trends in 2013: Social Media Marketing Takes FlightDAM ...

[소셜마케팅]13 Trends in 2013: Social Media Marketing Takes FlightDAM ... | oasis-u | Scoop.it
New Marketing Strategy (Photo credit: Intersection Consulting). Online, Digital and Social Media Marketing will be key initiatives for companies in 2013. The importance of building long term brand equity and ROI will be key ...

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우리 모두 마케팅 마스터가 됩시다! | Social Media Marketing

우리 모두 마케팅 마스터가 됩시다! | Social Media Marketing | oasis-u | Scoop.it
물건이나 서비스를 잘 만드는 사람들은 많다. 그러나, 그것을 잘 파는 사람들은 그 만큼 많지가 않다. 요즘 수많은 스타트업들이 무언가를 열심히 만들고 있다. 그러나 정작 만들고 나서는 대부분이 팔지를 못하고 있다. 만드는 과정에서 ...
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12 Nonprofit Marketing Emails That Actually Convert

12 Nonprofit Marketing Emails That Actually Convert | oasis-u | Scoop.it
With any nonprofit, it’s extremely important to be able to communicate and convey the mission of your organization to those interested in supporting your cause. With all of the communication channels to choose from these days, there’s still no more...

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Content Curation | Social Media Today

Content Curation | Social Media Today | oasis-u | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.
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