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Hundreds of businesses in London are about to flip the switch on payments via iBeacons

Hundreds of businesses in London are about to flip the switch on payments via iBeacons | O2o | Scoop.it
“In Brixton, South West London, hundreds of businesses will soon integrate iBeacons as part of one of the first real-world networks for mobile payments using Apple’s Bluetooth LE iBeacon tech. In B...”
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Google Glass has the opportunity to transform the retail customer experience - Marketing

Google Glass has the opportunity to transform the retail customer experience - Marketing | O2o | Scoop.it
“Google Glass has the opportunity to transform the retail customer experience Marketing Glass has the potential to transform the customer experience in retail, and as it becomes more and more difficult for brick and mortar shops to compete on price...”
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STW acquires retail marketing solutions company Active Display Group - MuMbrella

STW acquires retail marketing solutions company Active Display Group - MuMbrella | O2o | Scoop.it
“STW acquires retail marketing solutions company Active Display Group MuMbrella STW, Australasia's leading marketing content and communications services group, has bolstered its shopper marketing and path to purchase capability with the acquisition...”
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Want to build beacons into your business? Read this first

Want to build beacons into your business? Read this first | O2o | Scoop.it
“ Apple’s iBeacons have set off a rush of excitement in the retail and advertising industry with promises of being able to pinpoint the consumer at the exact moment they are in a store contemplating a purchase.”
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