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NYL - News YOU Like
Curating interesting, informational, enriching bits on Productivity, Entrepreneurship, Leadership, Health, Technology, Food and Diet
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How to Create an Idea Dashboard to Track Your Favorite Content Ideas

How to Create an Idea Dashboard to Track Your Favorite Content Ideas | NYL - News YOU Like | Scoop.it
Content marketing productivity takes more than creating great content. Here's how to track your favorite content ideas on an idea dashboard.
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9 Facebook Marketing Tips From Top Experts

9 Facebook Marketing Tips From Top Experts | NYL - News YOU Like | Scoop.it

Excerpted from article on Social Media Examiner:

"Find out the hottest facebook marketing tips for your business and use these marketing tactics to take you to the next level.

 

#1: Leverage videos more effectively on Facebook with Open Graph;

#2: Experiment with posting outside business hours;

#3: Find creative ways to add more photos;

#4: Use Sponsored Posts;

#5: Involve your fans in product decisions;

#6: Utilize the new scheduling tool;

#7: Use contests to get more fans;

#8: Get active on your personal profile;

#9: Allocate the resources needed..."

 

Each tip is analyzed with detailed information. Read full interesting article here: 

http://www.socialmediaexaminer.com/9-facebook-marketing-tips-from-top-experts/


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Digital Backpacks for Teachers

Digital Backpacks for Teachers | NYL - News YOU Like | Scoop.it
Most of the time, I include sites here for learners, but today, my mind is on the new academic year and what teachers may find useful and of interest - to both themselves and learners.Planboard is a free tool to help educators plan and keep their...
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Breaking Analysis: Data Infrastructure – New Wikibon Research and Survey on Storage Integration with VMware

Breaking Analysis: Data Infrastructure – New Wikibon Research and Survey on Storage Integration with VMware | NYL - News YOU Like | Scoop.it
New research is out from the leading big data and infrastructure firm Wikibon.org that is validating a  new trend is emerging that I have been following.  I call it Data Infrastructure.
Data infrastructure is about the new forces that are ...
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Pan-Fried Meat Increases Risk Of Prostate Cancer

Pan-Fried Meat Increases Risk Of Prostate Cancer | NYL - News YOU Like | Scoop.it
New research has found that cooking red meats at high temperatures, especially pan-fried red meats, may increase the risk of advanced prostate cancer by as much as 40%.
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Make Your Own Exfoliating Aromatic Salt Scrub [DIY]

Make Your Own Exfoliating Aromatic Salt Scrub [DIY] | NYL - News YOU Like | Scoop.it
A bottle of luxury exfoliating scrub at a department store can set you back a lot of money, but there's no sense in spending an arm and a leg when you can make the same product at home for a fraction of the price.
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$500,000 Settlement for Couple Hit By Texting Driver

$500,000 Settlement for Couple Hit By Texting Driver | NYL - News YOU Like | Scoop.it
A married couple who were severely injured when their motorcycle washit by a teen who was texting while driving has settled for $500,000.
The couple's attorney says that amount is the maximum the young man's insurance company will pay.
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Where Do Twitter F-Bombs Come From? Heat Map Shows Rudest Places

Where Do Twitter F-Bombs Come From? Heat Map Shows Rudest Places | NYL - News YOU Like | Scoop.it
A new project called "Twitter Heatmap" shows where the U.S.'s most polite and rudest Twitter users are, by mapping Good Mornings and F*** Yous.
The team at Vertaline, who created the map, scanned tweets in 462 specific U.S.
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As If We Are All Born Perfect [Inspiration]

As If We Are All Born Perfect [Inspiration] | NYL - News YOU Like | Scoop.it
Rejection, frustration, disappointment. We've all felt these things at some point, and hopefully, learned something from the experiences that brought them.
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The Real Problem with Email

The Real Problem with Email | NYL - News YOU Like | Scoop.it
Over the past week there have been a slew of articles on email, especially considering we are coming up on the 30th anniversary of email.
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He tried to build Wi-Fi -- in 1902!

He tried to build Wi-Fi -- in 1902! | NYL - News YOU Like | Scoop.it
At the dawn of the 20th century, Nicola Tesla wanted to save the world from fuel dependency. Now, an Internet cartoonist wants to save Tesla's last remaining laboratory as a tribute to the futurist inventor.
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Learn to Code a Basic iPhone App [Iphone Development]

Learn to Code a Basic iPhone App [Iphone Development] | NYL - News YOU Like | Scoop.it
Developing for iOS isn't the easiest task in the world, and it's hard to know where to get started.
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The Perception Gap: What Customers Want And What Executives Think They Want

The Perception Gap: What Customers Want And What Executives Think They Want | NYL - News YOU Like | Scoop.it

Pivot released a revealing research - Social Consumers and Social Marketers: The Perception Gap Report [February 2012] documenting the increasing gap between marketer and customers.

 

Brian Solis refers to this as the Great Divide or the  “The Perception Gap,” the distance between what customers want in social media and what executives think they want.

In collaboration with Barnickel Design, this Infographic visualizes the extent of the perception gap between social consumers and social businesses.

 

Highlights:

76% of marketers feel they know what their customers want yet only 34% have asked customers.

83% of consumers seek deals, but only 53% of businesses think that’s what customers really want.

45% of marketers feel that rewards programs are important to customers and 70% of social consumers thought otherwise.

59% and 58% of social customers wish to engage businesses for buying insights and customers service respectively; on the contrary only 37% of marketers believe that these services are in demand by their customers.

There’s agreement between customers and marketers on product feedback.

55% of consumers and 53% of marketers would like to collaborate on improving products and experiences.

 

By Brian Solis.  http://bit.ly/L9aaJi

Download the Report - Social Consumers and Social Marketers: The Perception Gap [PDF]

http://bit.ly/OxR3YP

Source. http://bit.ly/O8x3Nz


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maxOz's comment, August 23, 2012 9:32 AM
Alessio Thanks Very Much For Sharing xzxzx
Rescooped by Arabian Gazette from Curation, Social Business and Beyond
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Social Influence Measurement Going Through Major Changes

Social Influence Measurement Going Through Major Changes | NYL - News YOU Like | Scoop.it

This piece was posted in Adweek about the latest news on how companies like Klout and Kred are measuring social influence by delving deeper into an individual's ability to create awareness, drive people to action for a non profit cause, buy products, educate or empower others.  


As influence measurement evolves, individuals and businesses will be able to see a more accurate picture profile of any given user.


Here are some highlights:


Klout began pushing a major redesign oriented around a user's social resume featuring Moments says CEO, Joe Fernandez a user is more than their retweets, moments will be about what you say, it's like the hall of fame of content creation.”


Kred is also propping up the content that bolsters a user's score with Kred Story.


**Kred Story arrays a user's Twitter posts into a dashboard that appends the number of retweets a given post received.


**Users can then click on the post to see a selection of who retreeted it.


**In addition to using specific Twitter accounts, users can see Kred Stories tied to a hashtag.


**In those cases, the Kred Story presents popular posts that include the hashtag as well as the number of tweets and retweets featuring it.


Andrew Grill, CEO of Kred in addition to analyzing tweets in real time, which they have been doing since November 2008, Kred also has access to Facebook.


It will be interesting to watch this evolve for individuals and businesses to see who the real influencers are in different categories.


**Kred Story will not only see what people are saying about a given topic but also who are the most influential on that subject


Kred is eyeing Linkedin and Google+ as the next social networks to include the end of this year.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/R3AaDm]


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How to Increase Your Search Rank Using Social Media

How to Increase Your Search Rank Using Social Media | NYL - News YOU Like | Scoop.it

From The Article: "The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.

 

Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.

 

How can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business"?


Full Article Here: http://mashable.com/2012/08/22/search-rank-social-media/


Via Antonino Militello
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The Big Apple's Big Data advantage - Fortune Tech

The Big Apple's Big Data advantage - Fortune Tech | NYL - News YOU Like | Scoop.it
A new research lab in the heart of New York City is tasked with parsing the next big thing in technology.
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How Do Oncologists Sort Through All the New Anticancer Drugs? - Forbes

How Do Oncologists Sort Through All the New Anticancer Drugs? - Forbes | NYL - News YOU Like | Scoop.it
The decades of research into the various molecular mechanistic pathways that cause the constellation of diseases known as “cancer" have produced literally hundreds of new, exciting experimental medicines.
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Darpa Has Seen the Future of Computing ... And It's Analog

Darpa Has Seen the Future of Computing ... And It's Analog | NYL - News YOU Like | Scoop.it
Through its Defense Advanced Research Projects Agency (Darpa), the DoD is funding a new program called UPSIDE, short for Unconventional Processing of Signals for Intelligent Data Exploitation.
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Should You Buy Windows 8 or Windows RT?

Should You Buy Windows 8 or Windows RT? | NYL - News YOU Like | Scoop.it
As Windows 8’s October launch date approaches, potential buyers must begin to ask themselves this question: should you buy a full-fledged Windows 8 machine or consider a less-expensive Windows RT device?
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Nude photos of UK's Prince Harry pop up online

Photographs of a naked Prince Harry in a Las Vegas hotel room have popped up online.
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Facebook Has Been Hacked. What Will You Do?

This week’s apparent hacking of Facebook accounts is a good reminder that all of us are vulnerable to account theft. Here are the steps to take if you think your Facebook account has been hacked.
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A Lifesaver for Your Brain: Digital Sticky Notes Done Right

A Lifesaver for Your Brain: Digital Sticky Notes Done Right | NYL - News YOU Like | Scoop.it
Online life is a constant series of interruptions. Some people try to stave off madness by cluttering their desktops with floating windows from an app like Stickies. But now there's a tidy, user-friendly improvement upon this idea (for Mac users).
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If Your Job Sucks, It Might Be Your Fault; Let’s Fix That [Office Gps]

If Your Job Sucks, It Might Be Your Fault; Let’s Fix That [Office Gps] | NYL - News YOU Like | Scoop.it
It's inevitable. After enough time at any job, you have a day that really sucks. Then, eventually, maybe another. And another. Suddenly the job you loved starts to feel like, well, work. And bad work at that.
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IBM squeezes more power from new solar cell — Cleantech News ...

IBM squeezes more power from new solar cell — Cleantech News ... | NYL - News YOU Like | Scoop.it
Companies like IBM are turning to new materials to try to break efficiency barriers for solar cells. ... The pace of efficiency improvement in CZTS cell research since the mid-1990s also is a big draw for IBM, Mitzi told me.
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