Nudges
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World Development Report 2015 explores "Mind, Society, and Behavior"

World Development Report 2015 explores "Mind, Society, and Behavior" | Nudges | Scoop.it
Real people are rarely as coherent, forward-looking, strategic or selfish as typically assumed in standard economic models—they sometimes do not pursue their own interests, and can be unexpectedly generous. Such dynamics should be factored more carefully into development policies, a point made in the World Development Report 2015: Mind, Society, and Behavior.
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Nudges
To nudge (v.tr or i.): to coax or gently encourage (someone) to do something.  The soft method to improving decisions about health, wealth, and happiness.
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Maladie de Crohn : un récit en images drôle et poignant

Maladie de Crohn : un récit en images drôle et poignant | Nudges | Scoop.it
Le trait, sombre et souple, s'entortille d'une page à l'autre, à l'image d'un intestin crispé de douleur, fil conducteur de cette bande dessinée autobiographique sur le calvaire de la maladie de Crohn. Pozla, alias Rémi Zaarour, est artiste, auteur de films d'animation (Le Chat du Rabbin, Ernest et Célestine…). D'aussi loin qu'il se souvienne, il a «toujours eu mal au bide». À 18 ans, outre le «caca mou habituel», il commence à «chier du sang». Son Carnet de santé foireuse dépeint, sans jamais se départir d'un certain humour, la vérité crue de dix années d'errance diagnostique et deux années de soins.
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Behavioural insights to navigate complex healthcare markets

Behavioural insights to navigate complex healthcare markets | Nudges | Scoop.it
The European Union alone spends €700bn (£624 bn) annually on chronic disease management. Healthcare systems, which were initially designed for single disease states, are now required to manage polypharmacy and to also coordinate care. This is an unprecedented challenge. Now, policymakers are developing new care ecosystems, increasingly driven by home care and patient self-management.
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Behavioral Nudges Timed to Certain Days are Effective Motivators

Behavioral Nudges Timed to Certain Days are Effective Motivators | Nudges | Scoop.it
Hengchen Dai, Hal Hershfield and Shlomo Benartzi find that dates of milestones — major and minor — can spur us to action
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Beware! At certain dates, you may be nudgeable to do anything!
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Building trust through technology for medication adherence 

"People can be predictably and systematically irrational," said Dr. George Savage, chief medical officer of Proteus Digital Health, which makes sensors for trackable pills. "Even though I know this medicine is good for me and I should be taking it, I may not. People want to get well, but nevertheless, they fail to do the right thing."
The solution, many say, is for the healthcare system to proactively intervene.

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Proper tools may help prevent medicine errors at home

Proper tools may help prevent medicine errors at home | Nudges | Scoop.it
Providing parents with picture-based instructions - and with dosingtools that closely match the amount of medication needed - may helpreduce cases of medication overdoses in children, researchers say.
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Learning a Little About Something Makes Us Overconfident

Learning a Little About Something Makes Us Overconfident | Nudges | Scoop.it
Perhaps this observation can explain the results of a survey sponsored by the Association of American Colleges & Universities. Among college students, 64% said they were well prepared to work in a team, 66% thought they had adequate critical thinking skills, and 65% said they were proficient in written communication. However, among employers who had recently hired college students, less than 40% agreed with any of those statements. The students thought they were much further along in the learning curve toward workplace success than their future employers did.
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La Santé Publique Se Met Au Nudge

Le Dr Pierre Arwidson qui travaille à la Direction de la prévention et promotion de la santé chez SPF va nous parler du nudging en santé et à l'incitation environnementale à des comportements bénéfiques pour la santé.
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Apps Seeking Theories: Results of a Study on the Use of Health Behavior Change Theories in Cancer Survivorship Mobile Apps

Apps Seeking Theories: Results of a Study on the Use of Health Behavior Change Theories in Cancer Survivorship Mobile Apps | Nudges | Scoop.it
Thousands of mobile health apps are now available for use on mobile phones for a variety of uses and conditions, including cancer survivorship. Many of these apps appear to deliver health behavior interventions but may fail to consider design consideration
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Beyond Quantified Self: Three Behavior Change Strategies that Work

Beyond Quantified Self: Three Behavior Change Strategies that Work | Nudges | Scoop.it
Quantified self is the linchpin of nearly every health device/app on the market. We can track nearly any behavior or bodily function, including steps, calories, blood pressure, blood sugar, and now even gut gases. In spite of how far technology has come in quantifying everything the body does, we have not seen long term engagement and we have pretty tepid data regarding behavior change.
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The Emerging World of Online Health Communities

The Emerging World of Online Health Communities | Nudges | Scoop.it
We are witnessing the emergence of a new phenomenon in health care: self-organizing, online communities of patients, caregivers, clinicians, researchers, academics, and industry, all focused on a particular disease.
Beeyond's insight:

Online health platforms form an ecology of disparate and loosely bound communities operating on a variety of niche digital platforms that are largely evolving outside the world of traditional health policy and health care institutions. As of yet, there is little coordination, empirical research, or work to theoretically describe these online communities. However, we know from other, well-known digital platforms like KickStarter38 DegreesMoveOn, and OpenIDEO just how quickly online platforms can evolve, disrupt old business models, and create entirely new ones.

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PsycNET Record Display

PsycNET Record Display | Nudges | Scoop.it
Because side effect severity appears to impact decision-making processes in unique ways, the present results suggest that providers should present information on severe (which are typically rare) and mild to moderate side effects (which are more common) separately.
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Pushy AI Bots Nudge Humans to Change Behavior

Pushy AI Bots Nudge Humans to Change Behavior | Nudges | Scoop.it

When people work together on a project, they often come to think they’ve figured out the problems in their own respective spheres. If trouble persists, it’s somebody else—engineering, say, or the marketing department—who is screwing up. That “local focus” means finding the best way forward for the overall project is often a struggle. But what if adding artificial intelligence to the conversation, in the form of a computer program called a bot, could actually make people in groups more productive?

Beeyond's insight:

“We’re beginning to find that error—and noisy individuals that we would previously assume add nothing—actually improve collective decision-making,” 

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Ask Less, Get More: The Behavioral Science of Limiting User Behavior User Experience Magazine

Ask Less, Get More: The Behavioral Science of Limiting User Behavior User Experience Magazine | Nudges | Scoop.it
Let’s pretend for a moment that you are a UX designer at a technology company building a brand new product. Things are going great; you’ve designed and launched a product your customers find useful and easy to use. But when you dig into the metrics, you find one you wish was a little higher. Perhaps there is one action you want to nudge your users to do more often. Maybe it’s inviting more of their friends, uploading more photos, or reviewing more books.
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Heineken ramps up anti-drink driving campaign with behavioural 'nudge' programme and new F1 ad

Heineken ramps up anti-drink driving campaign with behavioural 'nudge' programme and new F1 ad | Nudges | Scoop.it
Heineken has tested a range of "interventions" aimed at deterring drink driving in a pilot study across ten bars in Reading and Greater Manchester.
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To improve health outcomes, why not ‘nudge’?

To improve health outcomes, why not ‘nudge’? | Nudges | Scoop.it
Behavioural economics is being widely applied in the field of public health and there is huge potential to improve health outcomes in the future if we are prepared to grasp the latest digital health technologies.
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Adherence to Medication 

The full benefit of many effective medications will be achieved only if patients adhere to prescribed treatment regimens. Unfortunately, applying terms such as “noncompliant” and “nonadherent” to patients who do not consume every pill at the desired time can stigmatize them in their future relationships with health care providers. This article on medication adherence (or compliance) reviews strategies to assess and enhance this important aspect of patient care.

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The effect of financial incentives on patients’ motivation for treatment: results of “Money for Medication”

The effect of financial incentives on patients’ motivation for treatment: results of “Money for Medication” | Nudges | Scoop.it
Offering financial incentives for taking antipsychotic depot medication does not reduce patients’ motivation for treatment.
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Ads on Toilet Paper, for Marketing’s Real Bottom Feeders

Ads on Toilet Paper, for Marketing’s Real Bottom Feeders | Nudges | Scoop.it
Are you brave enough to put your brand logo and advertising message right where you customer can, and surely will—let's be frank here—smear it with his own excrement?
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The Psychology of Clinical Decision Making — Implications for Medication Use

The Psychology of Clinical Decision Making — Implications for Medication Use | Nudges | Scoop.it
The key problem is medicine’s ongoing assumption that clinicians and patients are, in general, rational decision makers. In reality, we are all influenced by seemingly irrational preferences in making choices about reward, risk, time, and trade-offs that are quite different from what would be predicted by bloodless, if precise, quantitative calculations.
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WeMoms, l'appli qui veut connecter les mamans et concurrencer Magicmaman et Aufeminin

WeMoms, l'appli qui veut connecter les mamans et concurrencer Magicmaman et Aufeminin | Nudges | Scoop.it
La promesse de WeMoms? Obtenir une réponse en quelques minutes lorsqu'une future ou jeune maman se pose une question. Grâce à la communauté de "moms", plus de stress pendant sa grossesse ou sa vie de tous les jours avec des enfants.
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Medication Synchronization Reveals Medication Adherence Barriers

Medication Synchronization Reveals Medication Adherence Barriers | Nudges | Scoop.it
Medication synchronization doesn't simply organize prescription refills. It also identifies other medication adherence barriers, helping to support patients.
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Steering digital messaging with behavioral science insights

Steering digital messaging with behavioral science insights | Nudges | Scoop.it
Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making.
Beeyond's insight:
When brand messages are communicated differently across multiple media platforms, counterproductive, inconsistent and incoherent messaging often results, seriously undermining messaging efforts. Behavioral science holds the key to overcoming or avoiding many of these obstacles.
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How Behavioral Economics Can Produce Better Health Care

How Behavioral Economics Can Produce Better Health Care | Nudges | Scoop.it

Consider the following.
I’m a physician at the end of more than a decade of training. I’ve dissected cadavers in anatomy lab. I’ve pored over tomes on the physiology of disease. I’ve treated thousands of patients with ailments as varied as hemorrhoids and cancer.
And yet the way I care for patients often has less to do with the medical science I’ve spent my career absorbing than with habits, environmental cues and other subtle nudges that I think little about.

Beeyond's insight:

Very interesting confessions, which can be explained by the field of behavioral economics, which holds that human decision-making departs frequently, significantly and predictably from what would be expected if we acted in purely “rational” ways. People don’t always make decisions — even hugely important ones about physical or financial well-being — based on careful calculations of risks and benefits. Rather, our behavior is powerfully influenced by our emotions, identity and environment, as well as by how options are presented to us.

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Could Behavioral Science Crack Non-Adherence?

Could Behavioral Science Crack Non-Adherence? | Nudges | Scoop.it

Non-adherence and non-compliance to medicines are well-documented problems which have been the subject of much research over the past 25 years. There is no definitive solution and it is believed up to 75% of patients do not take their treatments as directed, with up to a third stopping their medicine earlier than recommended.

Beeyond's insight:

Behavioral psychology - a relatively new approach that focuses on people’s actions, emotions and thoughts - is currently being explored by a handful of pharmaceutical companies as a possible way to address the issue of non-adherence to medications.

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Helping Patients Learn Healthy Habits

Helping Patients Learn Healthy Habits | Nudges | Scoop.it
What if we told you we could improve health outcomes for more than 50% of patients and save the US healthcare system up to $289bn a year? That’s the average cost of nonadherence to prescribed medications, or in layman’s terms, not taking your meds. Fixing this epidemic could not only save billions of dollars but, with around 125,000 deaths a year in the US due to failure to follow doctor’s orders, it could save thousands of lives too.
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