Nova Technology Partners, Inc.
20 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Alfred Toussaint
Scoop.it!

Turn an Empty Canvas into a Success Story Through Brand Optimization

Turn an Empty Canvas into a Success Story Through Brand Optimization | Nova Technology Partners, Inc. | Scoop.it

Before starting a brand optimization effort for your own business, you first need to understand how branding works. Brands are very important and powerful tools in the world of marketing and advertising. A company with a successful brand means customers reward that company with higher revenue and profit, while a company’s negative brand image could become catastrophic to its existence as a going concern.


In addition to telling a story about a company, a brand can target a specific customer demographic. Since branding works by association, a particular tagline, logo, or image can represent the company to a target audience. The higher the positive recall rate of a brand, the higher sales and profitability could rise.

more...
No comment yet.
Scooped by Alfred Toussaint
Scoop.it!

Brand Optimization in Reston: ORM Tips to Maintain a Positive Image

Brand Optimization in Reston: ORM Tips to Maintain a Positive Image | Nova Technology Partners, Inc. | Scoop.it
Negative customer reviews are often considered tools that owners can learn from to help them grow their businesses. Managing these negative feedback online, however, requires skills and strategies as the digital age opens your local brand in Virginia to a worldwide audience. In this digital age, building brand optimization in Reston still works via “word of mouth”, except that you are using different platforms such as review sites and social media.
more...
No comment yet.
Scooped by Alfred Toussaint
Scoop.it!

Stable Brand Optimization in Reston in the Face of a PR Disaster

Stable Brand Optimization in Reston in the Face of a PR Disaster | Nova Technology Partners, Inc. | Scoop.it
When Mark Rosekind became the new head of the National Highway Traffic Safety Administration (NHTSA), he was faced with a dire situation. Following a series of safety recalls, most notably the Takata airbags, he had to restore public trust in the NHTSA. Specifically he had to answer the question: Why did it take so long for NHTSA issue a recall for the defective airbags? Congress expects NHTSA to assume "a commensurate level of responsiveness and accountability." Given Rosekind’s extensive expertise in human fatigue and other driver safety related issues, many of the senators believe he is the right person to lead the agency at the right time. Though NHTSA was the federal agency most closely identified with this PR disaster, the impact on them paled the impact on Takata, the Japanese airbag manufacturer. This was a classic reputation management challenge. To start with, the Takata airbag recall affected millions of vehicles worldwide. The consequences for the Japanese airbag maker
more...
No comment yet.
Scooped by Alfred Toussaint
Scoop.it!

Reston Brand Optimization Tips: Social Media Marketing through Twitter

Whenever you’re planning out your social media marketing strategy, always keep in mind that each platform or social network has different optimization needs. It’s important that you understand that what your brand marketing strategist might be doing for your Facebook account would be quite different from the informational strategies they plan for your Twitter account. Brand marketing strategy firms like Nova Technology Partners understand these differences and are in a strong position to help your business optimize its social media presence by attracting more followers, more likes, and ultimately more paid customers to your website.
more...
No comment yet.
Scooped by Alfred Toussaint
Scoop.it!

Brand Optimization Tip: Learn to Properly Handle Negative Reviews

Brand Optimization Tip: Learn to Properly Handle Negative Reviews | Nova Technology Partners, Inc. | Scoop.it

Reston and other NoVA businesses seeking to build a robust online presence need to be aware of their reputations. As part of an effective brand optimization strategy, you should try your best to ensure that your online reputation remains as pristine as possible. This is not always easy given the wide open access for anyone to write reviews and read them on the world wide web.  Among the main sources of negative ideas about your company are the critical reviews that often appear on review sites and even on your own webpage. To blunt their effects you’ll need to deal with them in a productive way.

 

 

more...
No comment yet.
Scooped by Alfred Toussaint
Scoop.it!

Reston Brand Optimization: 4 Ways to Make Your Brand Thrive in 2015

Reston Brand Optimization: 4 Ways to Make Your Brand Thrive in 2015 | Nova Technology Partners, Inc. | Scoop.it
Too many business owners have trouble getting their brand online. Looking at various efforts, you’ll notice that those who fail are usually those who attempt to go it alone. Don’t be afraid to seek professional help. Sure they may cost more upfront, but the long run dividends for your business are sure to be worth it. Staying relevant online will require an open mind, a strong commitment, and the help of skilled brand marketing strategists in Reston like Nova Technology Partners. Follow the above advices and get started on your way toward online marketing success in 2015.
more...
No comment yet.
Scooped by Alfred Toussaint
Scoop.it!

Brand Optimization in Reston: Significant Online Marketing Trends

Brand Optimization in Reston: Significant Online Marketing Trends | Nova Technology Partners, Inc. | Scoop.it
With search engine optimization, content is king. Content plays a significant role in online marketing as it helps increase awareness of a business through the use of keywords that lead search engine users to the website, and inform them of the services and/or products the business offers. That is why choosing the right keywords to optimize is a critical success factor in determining the website’s ranking in search queries. High quality content that includes generous use of targeted keywords enables businesses to stand out from the competition. With the ever changing SEO landscape, businesses need to keep up with the latest changes and trends, as well as ensuring their website remains visible. To that end businesses like yours can enlist the help of Reston brand marketing strategists like Nova Technology Partners to more effectively engage with existing customers as well as new prospects.
more...
No comment yet.
Scooped by Alfred Toussaint
Scoop.it!

Easy Tips for Stand-out Brand Marketing in Reston and nearby Locales

In their 2005 book “Blue Ocean Strategy”, based on a study of 150 strategic business moves spanning over a hundred years across some thirty industries, authors W. Chan Kim and Renée Mauborgne argue that enterprises can succeed not by battling competitors but rather by creating “blue oceans” of uncontested market opportunities. While this is a viable strategy for emerging businesses, the vast majority of existing businesses cannot suddenly transform their markets into “Blue Ocean”, however the strategy forces a business owner to think of how it can further differentiate itself from the competition. The aforementioned techniques, from crafting and communicating your business’ unique value proposition, to chartering your “Blue Ocean Strategy”, to developing an integrated and coherent online marketing strategy, local Reston brand marketing companies like Nova Technology Partners can emerge as your business’ indispensable marketing partner.
more...
No comment yet.