Nouvelles perspectives des études marketing
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Nouvelles perspectives des études marketing
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5 Things You Should Be Doing With Mobile And Data Right Now

5 Things You Should Be Doing With Mobile And Data Right Now | Nouvelles perspectives des études marketing | Scoop.it
Big data has enabled many firsts. It was used to develop the atomic bomb that ended WWII, it was used to put a man on the moon, and now it is used every day in every way through the devices we carry around in our pockets--our mobile phones.
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Square's Man On The Street Desperately Wants To Know The People Behind Your Business | Fast Company | Business + Innovation

Square's Man On The Street Desperately Wants To Know The People Behind Your Business | Fast Company | Business + Innovation | Nouvelles perspectives des études marketing | Scoop.it
Andy Santamaria's job is understanding the story of each of the living breathing merchants Square works with.
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L’analyse prédictive : nouveau Veau d’Or de l’ère numérique ?

L’analyse prédictive : nouveau Veau d’Or de l’ère numérique ? | Nouvelles perspectives des études marketing | Scoop.it
Les outils de modélisation décisionnelle existant permettent de traiter des données de plus en plus massives, éclectiques et acquises en temps réel.
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The Simple Lessons Restaurants Teach Us About Making Clients Happy

The Simple Lessons Restaurants Teach Us About Making Clients Happy | Nouvelles perspectives des études marketing | Scoop.it
Someone once told me that my job as a brand strategist was much like service at a restaurant--you only notice it when it’s bad. I take issue with this on a couple of levels.
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How Marketing Will Change In 2013: The Strategic Forecast

How Marketing Will Change In 2013: The Strategic Forecast | Nouvelles perspectives des études marketing | Scoop.it
In Part One of our 2013 marketing forecast, we asked a number of high-level creative types for their educated predictions on how their jobs and the marketing landscape would change in 2013.Now, we’re passing the mic to the strategists.
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Brands mix data and "magic": News from Warc.com

Brands mix data and "magic": News from Warc.com | Nouvelles perspectives des études marketing | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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Influencia - L'Observatoire Influencia - La science des tendances

Influencia - L'Observatoire Influencia - La science des tendances | Nouvelles perspectives des études marketing | Scoop.it
Chaque trimestre, Soon Soon Soon publie le baromètre des aspirations et des valeurs émergentes, le Soonoscope. Sa méthodologie s’appuie sur l’analyse exhaustive de différents médias lifestyles.
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10 Ways to Understand Buyers Psychology [infographic] | Social Media Today

10 Ways to Understand Buyers Psychology [infographic] | Social Media Today | Nouvelles perspectives des études marketing | Scoop.it
Every business wants more customers so they timely enhance the product's, run active marketing campaigns i.e. SEO, social media, email marketing, advertisements, etc.
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Les études shoppers nouvelle génération

Les études shoppers nouvelle génération | Nouvelles perspectives des études marketing | Scoop.it
Apport de l'économie comportementale dans les processus de décision, nouvelles technologies utilisées dans la compréhension du shopper (caméras' espion', eye-tracking mobile, tablettes numériques...) : BVA présente sa nouvelle approche des études...
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Prisma Media et Harris Interactive remportent le Trophée Marketing Magazine Etudes

Prisma Media et Harris Interactive remportent le Trophée Marketing Magazine Etudes | Nouvelles perspectives des études marketing | Scoop.it
Harris Interactive a optimisé la stratégie web féminin de Prisma Media grâce à une étude à la fois semio, quali et quanti. Panel on The Web, Act'Future et Axa France remportent le Trophée d'Argent et Mondadori et Ipsos le Trophée de Bronze.
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Turning Big Data Into Smart Data: 5 Lessons For Marketers From The Obama Campaign

Turning Big Data Into Smart Data: 5 Lessons For Marketers From The Obama Campaign | Nouvelles perspectives des études marketing | Scoop.it
If nature abhors a vacuum, the business world adores a buzzword. And for the past few years, data--specifically big data--has been among the most buzzy.
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The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head | Nouvelles perspectives des études marketing | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.
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Mothers Of Invention: How Moms Help Huggies Innovate

Mothers Of Invention: How Moms Help Huggies Innovate | Nouvelles perspectives des études marketing | Scoop.it
As the maker of Kleenex, Kotex, Depends, Huggies, and other products, Kimberly-Clark is already a leader in most of its markets. But they were looking for the next big thing, something they could develop into another hit.
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I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic | Nouvelles perspectives des études marketing | Scoop.it
Whenever I hear the word “consumer,” a term unavoidable in marketing, a part of me winces. The label is counterproductive and misguided, suggesting hubris by putting corporate interests over customer concerns.
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When Privacy and Enhanced User Experience Collide Online | Social Media Today

When Privacy and Enhanced User Experience Collide Online | Social Media Today | Nouvelles perspectives des études marketing | Scoop.it
Image One person’s creepy is another person’s cool.
Alessandro Cogerino's insight:

Disney World’s new plan to track visitors with wireless bracelets

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Influencia - Etudes - Porno: ce que veulent les femmes

Influencia - Etudes - Porno: ce que veulent les femmes | Nouvelles perspectives des études marketing | Scoop.it
Les préjugés mènent la vie dure au porno féminin : et pourtant, selon une enquête menée par l’Ifop et Dorcel, les femmes ne seraient pas si allergiques au X qu’on se plait à le croire. Que veut vraiment la gent féminine en matière de sexe ?
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Today's Consumers are Social Buyers

Today's Consumers are Social Buyers | Nouvelles perspectives des études marketing | Scoop.it

Via The Fish Firm II
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Lily Sanders's curator insight, September 19, 2013 10:08 AM

Because everyone loves a good Infrograph