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Why Every Brand Needs a Visual Story | The Agency Post

Why Every Brand Needs a Visual Story | The Agency Post | Norman's IMC article's |
Megan O'Malley explains why every brand needs to employ visual storytelling to boost their followers' engagement.


A few words of wisdom to young creatives: Invest in a good camera.

It’s not that a talented copywriter isn’t worth his or her weight in gold, but consumers are now gravitating toward visuals more incessantly than ever. Between the ubiquity of camera phones and the surging popularity of photo-centric social platforms, imagery has become central to digital engagement. Facebook may have reached 100 million users in four years, but it took Instagram only 10 days to attract 10 million users.


So why the wave of image obsession? For starters, we’re visual creatures by our very nature. Science has proven that humans assess and store perceptions quickest through visual cues. For instance, a study from 3M recently found that the human brain actually processes visuals 60,000 times faster than text.

Norman Vaz's insight:

This article in my opinion has nailed what today's marketer’s should be looking to do in branding and marketing their products. Imagery in my opinion is key to a products success, This article is not saying that images weren’t focused on before to market a product however its saying that it has to be focused in detail now and marketed on social sites like Facebook, Instergram and Twitter which are all visual social platform's and are a big part of today’s community. As a study from "3M recently found that the human brain actually processes visuals 60,000 times faster than text". It’s the era of technology and social networking and I feel working hand in hand with it will yield a lot of success as it opens up new opportunities for advertising , so smile for the camera.

Lance Holland's comment, March 19, 2013 9:59 PM
I also like the article as it addresses where the future of IMC marketing is heading. As they say a picture is worth 1000 words. And with everyone (almost) now having a smartphone or tablet, communication and sharing of images happens everyday, many times over. It is important for marketers to see this fundamental shift as an opportunity and capitalise on it to strengthen their brand-customer relationship
Kasem Tanom's comment, March 20, 2013 7:25 PM
I agree image is key to a products success. Brand image portrays what a company is all about and having strong brand image means more consumer attentions are being captured. Technology these days such as smartphones/tablets makes it more simple for marketers to market brand image as mentioned above through social networking sites such as Facebook, twitter etc. Technology has helped marketers come up with new IMC strategies to help promote brand image.
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Name the Event, and Some Marketer Will Be Ready to Exploit Social Media

Name the Event, and Some Marketer Will Be Ready to Exploit Social Media | Norman's IMC article's |

Marketers may soon need more than a clever tweet to stand out 

SUMMARY: Quick-thinking Twitter reactions to events, such as Oreo's moves during the Super Bowl's electrical issues, are getting attention as brilliant marketing, but that may change as more marketers take up the practice, experts say. "From now on, brands are going to have to do a lot more to stand out because the pool of real-time participants is going to get crowded," says Shama Kabani of The Marketing Zen Group. Starbucks' use of a snowstorm to run a promotion -- turning Twitter into a call-to-action -- may be the sort of moves marketers have to make to distinguish themselves on social media, writes Christopher Heine.

Norman Vaz's insight:

In my opinion this article is very insight full it not only brings forward the dilemma now marketers are facing specifically in marketing their products in a way that is fun and attractive but also shows that you have to think fast or moments can slip away just as easy. Oreo nailed it I think, it was simple and straight to the point it picked the best time and used one of the biggest social engines to advertise its product and they didn’t even have to pay any advertising costs which is pure genius. Even though Starbucks tried to create the same thing it did not work as well as Oreo’s did because I feel the same way the article does it was a "slam dunk" for Oreo.  However the markets are getting harder by the minute especially in branding and communicating, the question is is it going to get easier, Will we have the wit to think fast and capture one of the best moments in marketing history like Oreo did or...?

Lance Holland's comment, March 19, 2013 9:55 PM
I agree with Norman here. This article really helps to highlight the future of marketing and the importance of brand strength. Twitter and other social websites allow real time communication with customers and creates new opportunities to strengthen the bond between a customer and their favourite brands. I believe marketers will have to play it smarter to stand out from the rest, thinking ahead rather than just the present.
Albert McVities's comment, March 20, 2013 7:25 PM
With great point of view and nice article to be presented.
Kasem Tanom's comment, March 20, 2013 7:38 PM
I agree with albert great points about marketing mentioned in the article. There is so many competitions out there in the marketing industry, marketers have to come up with good imc strategies to beat the competition and stand out from the rest.
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Burlington : It's a Fucking Matter of Detail

Via Sylvain Leroux
Norman Vaz's insight:

I chose this video as it is simple and to the point its funny and its eye catching ;) lol and actually wanting me to buy the product, Isn’t that all what is needed in marketing a product to customers..? Capturing their attention and being unique from the rest. This video plays on the fundamentals of marketing it communicates with the audience in a humorous way even though it uses coarse language in my opinion it doesn’t matter as the target audience is adults like us. It teaches us to pay attention to detail more and how ads can be very successful by them being funny and taking a risk. I feel that in today’s society not many companies’ take that leap and be different, as they are too narrow minded at times of what the public perception “might” be.  So before audience’s judge this Ad just stop and think it’s a "fucking matter of detail motherfucker's".

Kasem Tanom's comment, March 19, 2013 10:52 PM
This video is humerous and appealing and I agree with you it brings uniqueness to the brand. Consumers will remember this ad and when they come across this brand 'burlington" they will instantly notice it as they have been exposed to the ad and it has captured consumers attention. In my opinion this is a smart and unique way to market and advertise a product to give consumers brand awareness
Gavin Lionheart's comment, March 20, 2013 12:32 AM
This video is humerous, but I personally wouldn't like to view this on national television. Although the uniqueness of a naked male cursing and being proud of what hes wearing really brings out the product he is advertising. This advertisment could easily be remembered by audiences due to the fact there is a naked man in it.
Albert McVities's comment, March 20, 2013 7:24 PM
awesome video as it described some appealing issues.