Nonprofit Online Communications
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Nonprofit Online Communications
Using tech to fulfill nonprofit missions
Curated by Yesenia Sotelo
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Month-by-Month Website Checklist - Smart Nonprofit Websites

Month-by-Month Website Checklist - Smart Nonprofit Websites | Nonprofit Online Communications | Scoop.it
Get the digital skills training you need to become a website professional with a strategy and a plan.
Yesenia Sotelo's insight:
If you want to save time and get better results for the effort you put into managing your website... 

If you wish you had a checklist to make sure everything is taken care of... 

Then download my latest resource: a month-by-month website checklist, created specifically for nonprofit websites! 

 It’s easy to get overwhelmed with all that goes into managing a website. 

The month-by-month checklist helps you remember all the important website milestones throughout the year. 

 I’m excited for you to have this handy tool to save yourself time and maximize the effort you put into the website.
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Are you interested in becoming a self-employed consultant? - Smart Nonprofit Websites

Are you interested in becoming a self-employed consultant? - Smart Nonprofit Websites | Nonprofit Online Communications | Scoop.it
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Yesenia Sotelo's insight:
To wrap up each year, I create a video resource about something besides tech. In this year’s video resource, I’ll share what it takes to be a self-employed consultant to nonprofits. 

If you’ve ever considered becoming a self-employed consultant, I would love to hear from you. What would you like to know about starting a business, finding clients, working with nonprofits, setting your rates, scoping projects, marketing yourself, etc? 

Share your questions about consulting and look for answers from me in this year’s video resource.
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Analytics for a Nonprofit Website Redesign

Analytics for a Nonprofit Website Redesign | Nonprofit Online Communications | Scoop.it
If you’re planning a website redesign for your organization, follow along with this resource to ensure you’re using web analytics to help you make smart decisions.
Yesenia Sotelo's insight:
Website redesign projects are overwhelming. We can all use a little help as we try to overhaul our organization’s most important outreach tool. 

 When I start a SmartCause Method website redesign project, I create an in-depth website analytics report. The analytics report helps me identify unique opportunities that we can explore, problems that need solving, and pitfalls to avoid. 

 If you’re planning a website redesign for your organization, follow along with this resource to ensure you’re using web analytics to help you make smart decisions.
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What’s next for you? - Smart Nonprofit Websites

What’s next for you? - Smart Nonprofit Websites | Nonprofit Online Communications | Scoop.it
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Yesenia Sotelo's insight:
What’s next for you? [SURVEY] 

 My goal is to equip you with the tools and skills you do great work on behalf of your organization. I’m also here to help you reach your next promotion, your new job or your next level of achievement. 

 So tell me, what’s next for you? 

 I’m planning my 2018 calendar for articles, resources and webinars - and I want to make them relevant to your current goals and needs. 

 What new skill do you want to learn? What are you struggling with? Where could you use some help? 

 Tell me all about it in this quick survey and look for the answers in future articles, downloads and trainings.
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What the Analytics Say You Should Do With Your Homepage

What the Analytics Say You Should Do With Your Homepage | Nonprofit Online Communications | Scoop.it
Three important data points about your homepage and action items to implement right away
Yesenia Sotelo's insight:
July is such a fun, nerdy month over here at SmartCause Digital. It’s one of the months when I get together with all my Quarterly Website Strategy Session clients and dig deep into their analytics. By the end, I have exciting new insight into trends and opportunities affecting nonprofit websites. 

This round of meetings was an interesting combination of exciting new strategies and a reminder to get the basics right. 

Here’s what the analytics are saying about the most basic of web pages: your homepage.
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5 Helpful Lessons From Nonprofit Website Analytics & Strategy Sessions

5 Helpful Lessons From Nonprofit Website Analytics & Strategy Sessions | Nonprofit Online Communications | Scoop.it
Use these lessons to improve your website strategy and results
Yesenia Sotelo's insight:
July is one of my favorite months - along with January, April and October. These are the months when I get together with each of my clients. 

We discuss their website goals, go through their analytics report, and find the unique opportunities that can help them get better results. 

 This month’s conversations have been especially interesting, and I want to share the most important lessons with you. I hope these lessons help *you* improve your website strategy and results!
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What a Good Relationship with Your Web Developer Looks like, and What to Do if You Need to Switch

What a Good Relationship with Your Web Developer Looks like, and What to Do if You Need to Switch | Nonprofit Online Communications | Scoop.it
Whether you love or hate your web developer, as the client, you deserve great service and peace of mind.
Yesenia Sotelo's insight:
I just waited 15 days to hear back from a new client’s current web developer and host. From June 13 to 28, I tried over and over to reach someone who could help, only to be greeted with silence and, eventually, terse replies and no apologies for the delay. 

 Can you imagine waiting 15 days to hear back from a vendor *that you already paid* when you need help with one of your most important communications assets, your website?

 Unfortunately, a lot of nonprofits can imagine this scenario. I hear from them all the time, usually when they’re at the end of their rope and ready to switch. 

 Whether you love or hate your web developer, as the client, you deserve great service and peace of mind. Let’s walk through what makes a good relationship with your web developer, and what to do if you’re ready to find a better option.
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Nonprofit Website Analytics for the Small Team

Nonprofit Website Analytics for the Small Team | Nonprofit Online Communications | Scoop.it
Analytics will save you time. They will help you find clarity. Website analytics will make you a more effective communicator/fundraiser/marketer/leader.
Yesenia Sotelo's insight:
Are you a team of one, or a small team?

I’ve been there.

I’ve had the job where I was the entire IT department, membership department and online communications department! I used to joke that if it was plugged in, it was my job.

So, since you’re a small team, it doesn’t matter whether you use analytics, right? Wrong.

Using website analytics is the best habit you can pick up. Analytics will save you time.

They will help you find clarity. Website analytics will make you a more effective communicator/fundraiser/marketer/leader.
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Ready for the Redesign: A Training for Decision-Makers - Smart Nonprofit Websites

Ready for the Redesign: A Training for Decision-Makers - Smart Nonprofit Websites | Nonprofit Online Communications | Scoop.it
Make smart, informed decisions about your new website & prevent the common pitfalls that derail most website projects.
Yesenia Sotelo's insight:
Leading your organization into a website project is as exciting as it is stressful. 

So much can go wrong… but so much can go right! 

I’ve seen all kinds of nonprofit leaders succeed at launching their new website. 

It doesn’t matter how small (or big) your team is, how small (or big) your budget is, what your timeline is, or whether you’ve ever launched a website before! 

As the website project leader, your role is to provide insight, make decisions and serve as a leader for your team and your vendor. 

So, what can you do to get ready for the redesign? 

Come learn with me in this interactive training!
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Master Google Analytics & Become Indispensable

Master Google Analytics & Become Indispensable | Nonprofit Online Communications | Scoop.it
The Google Analytics Toolkit will help you master the most powerful, but complicated, tool in digital marketing.
Yesenia Sotelo's insight:
Master the most powerful tool in digital marketing and become indispensable at work.

Combine your creativity with a little technology… and watch your career take off.

Enroll in the self-paced Google Analytics Toolkit course today!
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Behind the Scenes with a Google Analytics Expert - Smart Nonprofit Websites

Behind the Scenes with a Google Analytics Expert - Smart Nonprofit Websites | Nonprofit Online Communications | Scoop.it
Learn how nonprofit professionals like you are using Google Analytics in their everyday work to grow their lists, raise more money and understand their audience.
Yesenia Sotelo's insight:
Last call for the behind-the-scenes Google Analytics webinar happening tomorrow!

If you’re interested in the Google Analytics Toolkit training, but you’re not sure exactly how it would help you in your everyday work, join me for a behind the scenes look!

I’ll walk you through four case studies from nonprofit professionals like you! I’ll explain what the problem was, how we used Google Analytics, and what happened next.

I’ll tell you more about the Google Analytics Toolkit training, from the modules to the bonuses to the enrollment levels.

If you have any questions about the Google Analytics Toolkit, bring it with you for the Q+A.

Hope to see you there!
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Behind the Scenes with a Google Analytics Expert - Smart Nonprofit Websites

Behind the Scenes with a Google Analytics Expert - Smart Nonprofit Websites | Nonprofit Online Communications | Scoop.it
Learn how nonprofit professionals like you are using Google Analytics in their everyday work to grow their lists, raise more money and understand their audience.
Yesenia Sotelo's insight:
The nonprofits I work with are using Google Analytics to understand their audience, get more people in programs and raise more money. If you’re interested in my Google Analytics Toolkit training, but you’re not sure exactly how it would help you in your everyday work, join me for a behind the scenes look! I’ll walk you through four case studies from nonprofit professionals like you! I’ll explain what the problem was, how we used Google Analytics, and what happened next.
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A Guide for Accidental Techies: Updating Website Software

A Guide for Accidental Techies: Updating Website Software | Nonprofit Online Communications | Scoop.it
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Yesenia Sotelo's insight:
Scary things can happen when your website’s software is out of date. I’ve seen it over and over again. A summer camp site becomes an adult site. A homepage starts loading viruses on board members’ computers. You can also miss out on helpful features like better search engine optimization. 

Today’s resource is everything you need to know as a communicator/fundraiser/executive about your website software.
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Two Surprising Nonprofit Social Media Trends: One Exciting, One Concerning

Two Surprising Nonprofit Social Media Trends: One Exciting, One Concerning | Nonprofit Online Communications | Scoop.it
Use these trends to improve your nonprofit’s social media outreach
Yesenia Sotelo's insight:
I get together with my Quarterly Website Strategy Session clients every three months. I dive deep into their website analytics, and together, we identify the emerging opportunities that my clients can use to grow their audiences. 

 During the most recent round of website strategy sessions, I noticed two surprising social media trends among nonprofits. One trend is an exciting opportunity, and the other raises serious concerns. Use these trends to improve your social media outreach. 

 Hope these are helpful to you as we head into Giving Tuesday!!
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A Toolkit of Resources For Your Year-End Appeal

A Toolkit of Resources For Your Year-End Appeal | Nonprofit Online Communications | Scoop.it
Cover all the bases, from landing pages to analytics
Yesenia Sotelo's insight:
We’re headed into November and the busiest time of the year for many of our organizations: The Year-End Appeal. 

 November and December were always the most important, and often stressful, fundraising months at the nonprofits where I worked. From the executive director to the mail room assistant, everyone was involved in making 

The Year-End Appeal a success. To help you and your team improve the online component of your YEA, I’ve curated a toolkit of my best resources.
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Should you combine your nonprofit website’s CMS with a CRM?

Should you combine your nonprofit website’s CMS with a CRM? | Nonprofit Online Communications | Scoop.it
If you’re considering a combined CMS / CRM tool, here are some questions to ask your team, your vendor and another nonprofit who already uses the tool.
Yesenia Sotelo's insight:
Should you combine your website content management system (CMS) with your customer relationship management (CRM) software into one integrated tool? 

It’s tempting, I understand. 

 While an integrated system can be helpful, it also has the potential to cause headaches. In fact, I was inspired to write this article by the conversations I’ve had with my clients, students and conference session attendees about the headaches they’ve experienced. 

 Maybe an all-in-one solution is right for your team, but how will you know? 

 If you’re considering a combined CMS / CRM tool, this resource includes questions to ask your team, your vendor and another nonprofit who already uses the tool.
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The Easiest Way to Get Your Boss to Love Website Analytics

The Easiest Way to Get Your Boss to Love Website Analytics | Nonprofit Online Communications | Scoop.it
Craft the data into a simple story that she finds helpful
Yesenia Sotelo's insight:
I know that you’re excited to use analytics to get better results and reach more people. But I also know you’re wondering how to spark that same excitement in your boss and colleagues.

I know because the question comes up at every Google Analytics training I teach. 

 “How can I get my boss / colleagues / Executive Director to start using analytics?” 

 Check out my answer, complete with handy demonstration charts!
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Taking on a website redesign? Start with a coaching session!

Taking on a website redesign? Start with a coaching session! | Nonprofit Online Communications | Scoop.it
Understand what gaps exist in your website redesign plan
Yesenia Sotelo's insight:
Even the most organized, experienced, creative nonprofit communications professional gets a little itchy when she thinks about starting a website redesign project. 

It’s an overwhelming project filled with uncertainty. Where will I find the time for this project, given everything else on my plate?! How will I know what my audience wants? What questions should I make sure to ask my web developer? What am I going to do with all this content? 

 If you’ve been thinking about what to consider when you redesign your website, I’d like to talk to you! I have three spots available for 30 minute website redesign coaching sessions. The session is complimentary.

 I want to learn about you and your goals, and offer suggestions and feedback for next steps.

 If you’d like one of the coaching sessions, just send me a note to info@smartcausedigital.com.
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7 Strategies Bosses Already Know (and That You Need to Learn to Become a Boss)

7 Strategies Bosses Already Know (and That You Need to Learn to Become a Boss) | Nonprofit Online Communications | Scoop.it
Tech skills alone won’t earn you a director-level promotion. You need to be creative, you need to be a peacemaker, and you need to learn to manage people and money.
Yesenia Sotelo's insight:
Many of the people I speak with want to move up into a director-level position. “What tech skills should I learn, Yesenia?”

Truth is, tech skills alone won’t earn you a director-level promotion. 
 
You need to be creative, you need to be a peacemaker, and you need to learn to manage people and money. 

In today’s resource, I’m sharing the 7 strategies that bosses already know and that you need to learn to become a boss.
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Enroll in the Double Your Audience Incubator

Enroll in the Double Your Audience Incubator | Nonprofit Online Communications | Scoop.it
A seven week incubator where you’ll learn how to get more people on your email list.
Yesenia Sotelo's insight:
Your work, and your career, demand real results, and that means you need real skills.

I want to help you become the smart, confident leader that we need in the nonprofit world.

That’s why I’m offering a new kind of training: an incubator. Double Your Audience is a seven week incubator where you’ll learn how to get more people on your email list.

I’ll be with you every step of the way, giving you checklists and templates to follow and checking in on your progress.

You can learn more about the incubator, check out the curriculum and choose your enrollment option here: https://smartnonprofitwebsites.com/double-your-audience/enroll
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A Beginner’s Guide to Nonprofit Landing Pages

A Beginner’s Guide to Nonprofit Landing Pages | Nonprofit Online Communications | Scoop.it
If you want your website visitor to complete an action online, a landing page will improve your results.
Yesenia Sotelo's insight:
All the cool kids are doing it.

Smart nonprofit fundraisers, marketers, and activists are using landing pages to accomplish their goals.

If you want your website visitor to complete an action online, a landing page will improve your results. For example, a donation landing page will yield more donations than a regular donation page. An email signup landing page will yield more email addresses than a regular email signup page.

Landing pages allow website visitors to focus on one task and quickly complete the task.

So, what is a landing page and how can you get started with one?
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A Beginner’s Guide to Nonprofit Website Security

A Beginner’s Guide to Nonprofit Website Security | Nonprofit Online Communications | Scoop.it
Learn the tech skills that can help you work faster, troubleshoot on your own or choose the best solution
Yesenia Sotelo's insight:
Most of us don’t have formal training in websites. (My degree is in political science.) We’re just teaching ourselves what we can, when we can, as best we can.

I’m here to help you learn the tech skills that can help you work faster, troubleshoot on your own or choose the best solution. In today’s resource, I’m teaching you core principles that you need to understand about website security.
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Master Google Analytics & Become Indispensable

Master Google Analytics & Become Indispensable | Nonprofit Online Communications | Scoop.it
The Google Analytics Toolkit will help you master the most powerful, but complicated, tool in digital marketing.
Yesenia Sotelo's insight:
Are you ready to step into the next level of your career?
Do you want that next promotion?
Or maybe you wish your boss could understand why your ideas are the right ones?

It’s going to take work. But you already knew that. It’s going to take talent. You have talent in spades.
It’s going to take skills. New skills. Digital skills.

When you combine your hard work, your innate talent, and new digital skills, you will be unstoppable.

Are you ready to be unstoppable?

Join me for the Google Analytics Toolkit and master the most powerful tool of modern marketing. Follow the link for more details and how to enroll!
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Behind the Scenes with a Google Analytics Expert - Smart Nonprofit Websites

Behind the Scenes with a Google Analytics Expert - Smart Nonprofit Websites | Nonprofit Online Communications | Scoop.it
Learn how nonprofit professionals like you are using Google Analytics in their everyday work to grow their lists, raise more money and understand their audience.
Yesenia Sotelo's insight:
If you’re interested in the Google Analytics Toolkit training, but you’re not sure exactly how it would help you in your everyday work, join me for a behind the scenes look!
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Master Google Analytics & Become Indispensable

Master Google Analytics & Become Indispensable | Nonprofit Online Communications | Scoop.it
The Google Analytics Toolkit will help you master the most powerful, but complicated, tool in digital marketing.
Yesenia Sotelo's insight:
Combine your creativity with technology & watch your career take off! The Google Analytics Toolkit will help you master the most powerful, but complicated, tool in digital marketing. Boost your career to the next level with the enrollment option that works for you!
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