Nonprofit marketing communications
811 views | +0 today
Follow
 
Rescooped by Deborah Spector from Simply Social Media
onto Nonprofit marketing communications
Scoop.it!

12 Things To Do After You've Published a New Blog Post | Infographic

12 Things To Do After You've Published a New Blog Post | Infographic | Nonprofit marketing communications | Scoop.it
You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?

Via Martin (Marty) Smith, Jeff Domansky
Deborah Spector's insight:

Great usable suggestions. Since I just published a new blog post I need to get busy!

more...
Josie's curator insight, May 19, 2013 7:57 PM

Very Good! :)

Jeff Domansky's curator insight, May 19, 2013 9:26 PM

Bloggers take note. Tips you can use.

Charles Mungai's curator insight, May 20, 2013 5:27 AM

The Key to becoming a power Blogger

Nonprofit marketing communications
Cut through the noise with marketing communications
Your new post is loading...
Your new post is loading...
Scooped by Deborah Spector
Scoop.it!

The Five Top Trends That Will Shape Influencer Marketing in 2018

The Five Top Trends That Will Shape Influencer Marketing in 2018 | Nonprofit marketing communications | Scoop.it
Word-of-Mouth - Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve t
Deborah Spector's insight:

Word-of-mouth is the oldest form of marketing. It is very important to nonprofits, as people share their thoughts about the organizations they support to friends, family and associates.

 

WOM is the most powerful call to action for your nonprofit. Please share your experiences with WOM marketing!

 

more...
No comment yet.
Rescooped by Deborah Spector from Non Profit
Scoop.it!

10 Best Non profit Books To Level Up Your Nonprofit Strategy (2018)

10 Best Non profit Books To Level Up Your Nonprofit Strategy (2018) | Nonprofit marketing communications | Scoop.it
Looking for insights to ramp up your nonprofit strategy? You'll find them in this collection of 2018's best non profit books!(marketing, business, strategy)

Via Michelle Rodd
Deborah Spector's insight:

This list contains some excellent books to inspire, challenge and help your nonprofit ramp up its strategy.

 

Topics range from leadership, nonprofit management, strategy, social entrepreneurship and humanitarian activism.

 

Do you have any suggestions to add to the list?

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

How to build your professional PR network in 6 easy steps

How to build your professional PR network in 6 easy steps | Nonprofit marketing communications | Scoop.it
Building a professional PR network can be a difficult task, but doing so can be extremely rewarding. Learn more about building a strong PR network with Muck Rack.
Deborah Spector's insight:

Are you a solo PR practitioner in your nonprofit? Do you need to build a network to support your efforts?

 

This is a good opportunity to develop a PR committee. Outreach to your board and volunteers to identify committee members with skills and contacts to enrich your efforts.  

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Yes, You Can—and Should! Nonprofit Advocacy as a Core Competency

Yes, You Can—and Should! Nonprofit Advocacy as a Core Competency | Nonprofit marketing communications | Scoop.it
Long recognized as “mediating structures” nonprofits have a fundamentally American role in helping to organize and educate the population for civic action and engagement, and indeed, to teach individuals the very basic skills of democracy itself.
Deborah Spector's insight:

Nonprofits have a responsibility to organize and educate the population for civic action and engagement, as well as to teach individuals the very basic skills of democracy itself.

 

Does your nonprofit have a mission to enact social change? If so you need to be part of the solution through advocacy and action.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

» What you need to know about digital moves managementMagnify Good

» What you need to know about digital moves managementMagnify Good | Nonprofit marketing communications | Scoop.it
Moves management is second nature. You use it all the time to “move” donors from occasional givers to passionate core contributors. But how can a new digital process help you be more effective? Right now, donor development professionals learn as much about the prospective donor as possible while...
Deborah Spector's insight:

Digital moves management leverages the fact that donors today are constantly searching for information about causes and organizations that align with their values.

 

Digital moves management necessitates a change in the way you approach four areas of your communications and development:

1. Audience

2. Database

3. Content

4. Technology

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

10 Step Nonprofit Email Marketing Audit

10 Step Nonprofit Email Marketing Audit | Nonprofit marketing communications | Scoop.it
Get the health of your nonprofit email marketing program in this easy 10 step audit by the experts at Media Cause.
Deborah Spector's insight:

A robust email marketing program is essential for your nonprofit's success!

 

Media Cause created a ten step audit to test the health of your organization's program. It's a great way to start the conversation.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Content Writer vs. Copywriter: What's the Difference?

Content Writer vs. Copywriter: What's the Difference? | Nonprofit marketing communications | Scoop.it
If you need to hire marketing writers or outsource, which do you need: a copywriter or a content writer? Here are differences and similarities, so you can hire the writers right for your project.
Deborah Spector's insight:

The main goal of a copywriter is to write concisely, whereas the content writer writes long-form meaty copy. Copywriting is actionable; content writing is slow burn.

 

I find myself struggling between my training as a copywriter and trying to become a content writer. 

more...
No comment yet.
Suggested by Belle Balace
Scoop.it!

How America’s Leading Arts Nonprofit Is Using Infographics to Promote Its Cause

How America’s Leading Arts Nonprofit Is Using Infographics to Promote Its Cause | Nonprofit marketing communications | Scoop.it
Americans for the Arts, based in Washington D.C., explains how a DIY visual content creation tool has helped them translate boring reports into engaging
Deborah Spector's insight:

Data storytelling is a great way for nonprofits to cut through the noise. 

 

This blog post from Nayomi Chibana, a journalist for Visme's visual learning center is full of meaningful information and great Infographics!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

How to Create a Successful Nonprofit Marketing Plan (In 8 Steps)

How to Create a Successful Nonprofit Marketing Plan (In 8 Steps) | Nonprofit marketing communications | Scoop.it
You know the digital space is critical for nonprofits, but do you have a nonprofit marketing plan? Here are 8 steps to attract, engage, and mobilize donors.
Deborah Spector's insight:

Marketing plans are a must for your NPO. Marketing ensures that you can attract, engage and mobilize, advocates,  supporters, and donors!

 

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Possibility and Scale: The Merger of Race Forward and CSI

Possibility and Scale: The Merger of Race Forward and CSI | Nonprofit marketing communications | Scoop.it
The motivations behind this marriage between two thriving racial justice organizations in the midst of this intense political moment provide a very different “possibility and scale” lens through which to view organizational mergers.
Deborah Spector's insight:

Race Forward & Center for Social Inclusion (CSI), two major US racial justice orgs are merging.  Rinku Sen, president and executive director of Race Forward, told NPQ in an interview this week about the transition, “The urgency of the moment is real, and it overshadows everything else. We’re facing the worst attack on our people in 50-60 years."

 

Strategic alliances can be very powerful. They create an opportunity for growth and sustainability.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

3 ways Facebook makes cents for nonprofits | Public Narrative

3 ways Facebook makes cents for nonprofits | Public Narrative | Nonprofit marketing communications | Scoop.it
Facebook is an advertising company. You pay to play. But many nonprofits don't have the funds to pay for ads — and with these 3 tips you may not need to.
Deborah Spector's insight:

Excellent marketing tips for your NPO to increase Facebook presence organically.Facebook

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

What We Need Now — A Little Civility

What We Need Now — A Little Civility | Nonprofit marketing communications | Scoop.it
Following a contentious campaign, the nation is divided. How can small acts of kindness stop the spread of incivility and help heal a growing national rift?
Deborah Spector's insight:

Lift people up, don't hold them down! As Christine Porath's research confirmed "small behaviors, such as thanking people, listening attentively, humbly asking questions, acknowledging others, sharing credit or smiling, can give you and others a performance boost."

 

Such simple yet profound gestures can have a huge impact toward increasing civility. 

 

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

How to Identify the Right Influencers to Market for Your Brand

How to Identify the Right Influencers to Market for Your Brand | Nonprofit marketing communications | Scoop.it
Not all influencers can help your brand market products or services. How do you know which ones to work with? Here's how to find the right influencers to help get your marketing messages heard.
Deborah Spector's insight:

Your nonprofit needs to reach new audiences to share your messages, take actions, and help fundraise.

 

The right influencers will help reach new audiences with their actionable content. So the right influencers are key to your marketing efforts!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

The 10 pillars of great relations between charities and consultants

The 10 pillars of great relations between charities and consultants | Nonprofit marketing communications | Scoop.it

Our expectations are communicated over time, through “conversations” , through the work we do – but hopefully this will be a guide to you – be you consultant or charity client – on the 10 pillars of great relations between charities and consultants.

Deborah Spector's insight:

Good communications are key to strong productive relationships between consultants and nonprofits. I would add a true commitment to fostering diverse voices and ideas and a place at the table to Agents of Good excellent pillars.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Start Your Engines: How Immigration Communicators Can Fine-Tune Their Strategy

Start Your Engines: How Immigration Communicators Can Fine-Tune Their Strategy | Nonprofit marketing communications | Scoop.it
Changing our nation’s thinking about immigration is not merely a matter of data or statistics. Rather, immigration advocates, if they are to succeed, must disrupt the narrative of today’s immigrants as being “them” and establish an alternative story that includes today’s immigrants as part of “us.”
Deborah Spector's insight:

Creating true social change means improving the effectiveness of our messages. 

 

Good policy framing necessitates identifying the questions we need to ask and point us in the direction we need to go for answers.

 

To find that path we must develop a good process to disrupt current narrative and make our messages stickier! 

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

The 1-minute news release - Wylie Communications, Inc.

The 1-minute news release - Wylie Communications, Inc. | Nonprofit marketing communications | Scoop.it
The 1-minute news release: Can you get your story across in 200 words? Respect reporters' time: Write releases that tell the story fast.
Deborah Spector's insight:

According to a 2014 study by Greentarget (PDF). The rest spend one to five minutes. So if your release is longer than 200 words, seven out of 10 journalists won’t finish it.

 

With a diminishing number of outlets and an overwhelming amount of content to consume, journalists are spending less and less time on releases. Help your organization's news stand out by following suggestions in this excellent post!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Our Biased Brains

Our Biased Brains | Nonprofit marketing communications | Scoop.it
Smart communication starts here.
Deborah Spector's insight:

Fascinating look at how a combination of implicit biases about people and dominant narratives about how the world operates forms the lens through which we filter new stories, data, and communication.  As a result, depending upon our biases and the narratives we believe, we can interpret identical information in completely different ways.

 

The Perception Institute suggests meaningful ways to create narrative including:

1. Don't lead with disparities

2. Focus on strengths and possibilities

3. Tell stories instead of relying on data

 

This is an important read for nonprofits trying to do good!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Nine Ways to Invite More Engagement With Your Content

Nine Ways to Invite More Engagement With Your Content | Nonprofit marketing communications | Scoop.it
See how to create content that engages website visitors - and converts readers into customers, gets shared, builds backlinks, and ranks high in search results.
Deborah Spector's insight:

Wow, more than 83 million posts are created on WordPress alone every month.

 

To break through the noise you need to ensure that your content is engaging. This article explores 9 ways to make your content more engaging!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Having Uncomfortable Conversations: A New Communications Imperative

Having Uncomfortable Conversations: A New Communications Imperative | Nonprofit marketing communications | Scoop.it
Smart communication starts here.
Deborah Spector's insight:

Communication for Social good uses different communication techniques. At the core is interpersonal communications. 

 

Success includes inclusion and the ability to have uncomfortable conversations about race, discrimination, power and privilege. 

 

Having Uncomfortable Conversations: A New Communications Imperative was a keynote address at The 2016 Communications Network's Annual Conference.

 

 

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)

Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them) | Nonprofit marketing communications | Scoop.it
Social media influencer marketing is still relatively new, which means making mistakes is unavoidable. Here's how you can avoid three of the most common influencer marketing mistakes.
Deborah Spector's insight:

We've all used prominent community & business leaders as well as celebrities to promote and market our nonprofits. But, social media influencer marketing is pretty new.

 

This MarketingProfs post describes three common mistakes to avoid.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?

In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click? | Nonprofit marketing communications | Scoop.it
What's the secret to headlines that readers click on in droves? After analyzing 100 million article headlines on Facebook, we found that the most engaging are based on these 6 core principles.
Deborah Spector's insight:

 

Buzzsumo  analyzed 100 million headlines published in 2017 to see what insights, if any, we could gain to improve our headlines and ensure they resonate with our audience.

 

This detailed report will be extremely valuable to all nonprofit marketers. Learn secret to good headlines on Facebook!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Five reasons PR has an edge in content creation - Gorkana

Five reasons PR has an edge in content creation - Gorkana | Nonprofit marketing communications | Scoop.it
Five PR agencies, which took part in a recent Content Marketing Association round-table, explain why having PR at the core is crucial
Deborah Spector's insight:

I'm a firm believer in an integrated PR marketing communications program.

 

PR's focus on storytelling, brand awareness and distribution of information through media channels increases content marketing. PRs also excel at identifying and nourishing influencer relationships.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

How You Define the Problem Determines Whether You Solve It

How You Define the Problem Determines Whether You Solve It | Nonprofit marketing communications | Scoop.it
The key to creativity is to stimulate your memory.
Deborah Spector's insight:

Maybe we've been looking in the wrong place for our creative insights. We could look for Creative Solutions & Innovations to stimulate our memory and solve problems.

 

 

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

You Just Had a Difficult Conversation at Work. Here’s What to Do Next

You Just Had a Difficult Conversation at Work. Here’s What to Do Next | Nonprofit marketing communications | Scoop.it
What to say and do to make things less awkward.
Deborah Spector's insight:

Difficult conversations are  part and parcel of life, including in the workplace. Dolores Bernardo offers some meaningful insights on how to move forward and create positive relationships after those conversations.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

The Future of Public Relations: Trends, Skills, PR vs. Marketing

The Future of Public Relations: Trends, Skills, PR vs. Marketing | Nonprofit marketing communications | Scoop.it
Public relations professionals say digital storytelling and social listening are the top trends that will impact PR's future. They cite strategic planning and writing as top skills for growth.
Deborah Spector's insight:

Heads up! PR professionals say digital storytelling & social listening are the trends that will most influence the future of the field.

 

I suggest this is particularly important information for NPO practitioners!

more...
No comment yet.