Nonprofit marketing communications
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Transitioning Your Nonprofit to the Cloud | NTEN

Transitioning Your Nonprofit to the Cloud | NTEN | Nonprofit marketing communications | Scoop.it
Recently, Heller Consulting presented a webinar series for NTEN about transitioning to the cloud. The series, "Transitioning your nonprofit to the Cloud: To Infinity and Beyond," consisted of three webinars covering the topics ...
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Facebook's Cambridge Analytica Scandal Prompts Soul-Searching over Data-Driven Marketing

Facebook's Cambridge Analytica Scandal Prompts Soul-Searching over Data-Driven Marketing | Nonprofit marketing communications | Scoop.it
The Cambridge Analytica controversy is a wake-up call for marketers. Some marketers call for greater emphasis on ethics regarding the use of customer data.
Deborah Spector's insight:

Now is a good time for nonprofit marketers to analyze their use and potential abuse of stakeholders and prospects data. The spotlight is shining on data-driven marketing in light of Facebook’s Cambridge Analytica scandal.

Some marketers are calling for a greater emphasis on ethics regarding the use of customer data.

What guidelines does your organization have in place? Is it time to review and update your commitment to ethics?

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Guest Post: Facebook Video Tips from Non-Profit Marketers | Beth's Blog

Guest Post: Facebook Video Tips from Non-Profit Marketers | Beth's Blog | Nonprofit marketing communications | Scoop.it
Note from Beth: Is Facebook Live or posting videos part of your nonprofit's strategy for 2018? It should be. Using a tool like Animoto can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from
Deborah Spector's insight:

Andy Goodman of The Goodman Center states that stories are our single most powerful communication tool. Stories are the way we think. Stories guide what facts we let in and provide guideposts for our lives.

 

Since video is one of the most engaging digital mediums, it is a natural for nonprofit storytelling. This guest post from Beth's Blog shares insights in the need for strategy and compelling stories for successful video storytelling. 

 

Animoto and Marti Smith partnered to offer a free webinar on how to create compelling video content. You can access a recording and download resources from this post.

 

 

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How PR Pros Benefit from Performing Pro Bono Work

How PR Pros Benefit from Performing Pro Bono Work | Nonprofit marketing communications | Scoop.it
PR agencies, PR solo entrepreneurs and staff of PR departments can gain many benefits from offering their pro bono services to nonprofits and charitable causes.
Deborah Spector's insight:

I am an absolute devotee to doing pro bono work. I gained so much and in turn  made significant contributions to the nonprofits.

 

Pro bono communication professionals create awareness through key messages, brand strategies, inbound marketing, print collateral, and much more. Regardless of how much one gives, the rewards are much more significant. 

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Women at Work: Make Yourself Heard

In this special episode, HBR IdeaCast host Sarah Green Carmichael introduces Harvard Business Review’s new podcast “Women at Work,” about women’s experiences in the workplace. This episode about being heard tackles three aspects of communication: first, how and why women’s speech patterns differ from men’s; second, how women can be more assertive in meetings; and third, how women can deal with interrupters (since the science shows women get interrupted more often than men do). Guests: Deborah Tannen, Jill Flynn, and Amy Gallo.
Deborah Spector's insight:

This timely and powerful podcast speaks to women's experiences being heard in the workplace. The focus is on three aspects of communication: how and why women's speech patterns are different from men, how women can be more assertive (not aggressive) in meetings, and how women can deal with interrupters.

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4 ways digital tools can enhance traditional PR

4 ways digital tools can enhance traditional PR | Nonprofit marketing communications | Scoop.it
Public relations and social media -- at times, it would appear there’s tension between the two. But social media presents significant opportunit
Deborah Spector's insight:

Social media enhances traditional PR. And, creating  SEO optimized press releases adds significant value to traditional releases.

 

To 'raise the bar' on your PR efforts, consider these 4 digital tools:

* Live video

* Shareable sound clips

* Real time updates

* Creating your own channels through inbound marketing

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7 Emails for All-Year Engagement

7 Emails for All-Year Engagement | Nonprofit marketing communications | Scoop.it
One of the best ways to get the word out about a fundraising campaign is through email.
Deborah Spector's insight:

Email is a great way to stay engaged with donors and show them that you care all year round. Just be sure to keep the focus on your donors.

 

I am a strong believer in personalized thank you notes that aren't an automatic confirmation. Make sure to let the donor know how much their engagement is appreciated and the difference she makes. 

 

Do you have any suggestions you'd like to share?

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The 10 pillars of great relations between charities and consultants

The 10 pillars of great relations between charities and consultants | Nonprofit marketing communications | Scoop.it

Our expectations are communicated over time, through “conversations” , through the work we do – but hopefully this will be a guide to you – be you consultant or charity client – on the 10 pillars of great relations between charities and consultants.

Deborah Spector's insight:

Good communications are key to strong productive relationships between consultants and nonprofits. I would add a true commitment to fostering diverse voices and ideas and a place at the table to Agents of Good excellent pillars.

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Start Your Engines: How Immigration Communicators Can Fine-Tune Their Strategy

Start Your Engines: How Immigration Communicators Can Fine-Tune Their Strategy | Nonprofit marketing communications | Scoop.it
Changing our nation’s thinking about immigration is not merely a matter of data or statistics. Rather, immigration advocates, if they are to succeed, must disrupt the narrative of today’s immigrants as being “them” and establish an alternative story that includes today’s immigrants as part of “us.”
Deborah Spector's insight:

Creating true social change means improving the effectiveness of our messages. 

 

Good policy framing necessitates identifying the questions we need to ask and point us in the direction we need to go for answers.

 

To find that path we must develop a good process to disrupt current narrative and make our messages stickier! 

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The 1-minute news release - Wylie Communications, Inc.

The 1-minute news release - Wylie Communications, Inc. | Nonprofit marketing communications | Scoop.it
The 1-minute news release: Can you get your story across in 200 words? Respect reporters' time: Write releases that tell the story fast.
Deborah Spector's insight:

According to a 2014 study by Greentarget (PDF). The rest spend one to five minutes. So if your release is longer than 200 words, seven out of 10 journalists won’t finish it.

 

With a diminishing number of outlets and an overwhelming amount of content to consume, journalists are spending less and less time on releases. Help your organization's news stand out by following suggestions in this excellent post!

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Our Biased Brains

Our Biased Brains | Nonprofit marketing communications | Scoop.it
Smart communication starts here.
Deborah Spector's insight:

Fascinating look at how a combination of implicit biases about people and dominant narratives about how the world operates forms the lens through which we filter new stories, data, and communication.  As a result, depending upon our biases and the narratives we believe, we can interpret identical information in completely different ways.

 

The Perception Institute suggests meaningful ways to create narrative including:

1. Don't lead with disparities

2. Focus on strengths and possibilities

3. Tell stories instead of relying on data

 

This is an important read for nonprofits trying to do good!

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Nine Ways to Invite More Engagement With Your Content

Nine Ways to Invite More Engagement With Your Content | Nonprofit marketing communications | Scoop.it
See how to create content that engages website visitors - and converts readers into customers, gets shared, builds backlinks, and ranks high in search results.
Deborah Spector's insight:

Wow, more than 83 million posts are created on WordPress alone every month.

 

To break through the noise you need to ensure that your content is engaging. This article explores 9 ways to make your content more engaging!

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Having Uncomfortable Conversations: A New Communications Imperative

Having Uncomfortable Conversations: A New Communications Imperative | Nonprofit marketing communications | Scoop.it
Smart communication starts here.
Deborah Spector's insight:

Communication for Social good uses different communication techniques. At the core is interpersonal communications. 

 

Success includes inclusion and the ability to have uncomfortable conversations about race, discrimination, power and privilege. 

 

Having Uncomfortable Conversations: A New Communications Imperative was a keynote address at The 2016 Communications Network's Annual Conference.

 

 

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Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)

Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them) | Nonprofit marketing communications | Scoop.it
Social media influencer marketing is still relatively new, which means making mistakes is unavoidable. Here's how you can avoid three of the most common influencer marketing mistakes.
Deborah Spector's insight:

We've all used prominent community & business leaders as well as celebrities to promote and market our nonprofits. But, social media influencer marketing is pretty new.

 

This MarketingProfs post describes three common mistakes to avoid.

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5 Story-Driven Marketing Tips for Nonprofits

5 Story-Driven Marketing Tips for Nonprofits | Nonprofit marketing communications | Scoop.it
Storytelling is an integral part of sharing your nonprofit’s mission. What spurred passion in you to devote your time to serving this mission?
Deborah Spector's insight:

We are hard-wired to respond to stories. That's why storytelling needs to be an integral part of your marketing communications.

 

This post identifies 5 meaningful ways to create meaningful stories:

1. Find a strong protagonist

2. Use imagery

3. Leverage social media

4. Go in-depth

5. Support your stories with statistics

 

For details, checkout the post! 

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Text vs. Images: How People Respond to Visual Marketing | Infographic

Text vs. Images: How People Respond to Visual Marketing | Infographic | Nonprofit marketing communications | Scoop.it
Marketers need to understand how and why people naturally gravitate toward visual rather than text content. Check out these 5 scientific reasons why consumers react to images.
Deborah Spector's insight:

Our brains are made for visual processing. We make sense out of our environment mainly through our vision.

 

A number of the scientific reasons are visually explored in this very interesting infographic. This includes:

* Our brain is made for visual processing.

* Colors capture our attention

*Our brain loves stimulation

*It only takes our brain 13ms to understand a visual

 

Do you have any other reasons to add? We'd love to see them!

 

 

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Five Journalistic Principles That Are Key to Creating Killer Marketing Content

Five Journalistic Principles That Are Key to Creating Killer Marketing Content | Nonprofit marketing communications | Scoop.it
Journalists and writers may not be trained in marketing, but they bring valuable skills to marketing teams and excel at telling brand stories. See which skills can improve your marketing.
Deborah Spector's insight:

Journalists learn skills that make them excellent storytellers. These skills, including learning the value of research and reading, how to frame work on an emotional level, meeting deadlines and the craft of precise writing make them good nonprofit marketers. 

 

 

 

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40 Digital Marketing Terms for Nonprofits - Non Profit Marketing

40 Digital Marketing Terms for Nonprofits - Non Profit Marketing | Nonprofit marketing communications | Scoop.it
Anyone who works in digital marketing knows it can be daunting to understand the complex vocabulary and acronyms that come with it. It can be difficult to keep up with all of the terms and slang used with the constant introduction of new technologies and platforms, so we decided to create a quick and simple …
Deborah Spector's insight:
Digital marketing is an umbrella term for the marketing of products or services using digital technologies. Although mainly on the internet, this includes mobile phones, display advertising, and any other digital medium.
This post divides digital marketing into 4 categories: content marketing, email marketing, digital marketing and social media.
 
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How to Write an Awesome Nonprofit Mission Statement

How to Write an Awesome Nonprofit Mission Statement | Nonprofit marketing communications | Scoop.it
Your nonprofit mission statement is your foundation. It shapes and influences everything from marketing and communications to culture, and it speaks to others about who you are. Harvard Business Review noted an interesting point in their article on nonprofit mission statements: If mission accomplishment is as important [to nonprofits] as profit attainment [is to for-profits], …
Deborah Spector's insight:

Every nonprofit is on a mission. So, your mission statement is very important. It tells everyone what you stand for, whom you serve and how you serve them. It needs to be clear, concise, and informative.

Be sure and checkout Livestrong Foundation shows importance of nonprofit marketing for more information on mission statements.

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The Five Top Trends That Will Shape Influencer Marketing in 2018

The Five Top Trends That Will Shape Influencer Marketing in 2018 | Nonprofit marketing communications | Scoop.it
Word-of-Mouth - Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve t
Deborah Spector's insight:

Word-of-mouth is the oldest form of marketing. It is very important to nonprofits, as people share their thoughts about the organizations they support to friends, family and associates.

 

WOM is the most powerful call to action for your nonprofit. Please share your experiences with WOM marketing!

 

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10 Best Non profit Books To Level Up Your Nonprofit Strategy (2018)

10 Best Non profit Books To Level Up Your Nonprofit Strategy (2018) | Nonprofit marketing communications | Scoop.it
Looking for insights to ramp up your nonprofit strategy? You'll find them in this collection of 2018's best non profit books!(marketing, business, strategy)

Via Michelle Rodd
Deborah Spector's insight:

This list contains some excellent books to inspire, challenge and help your nonprofit ramp up its strategy.

 

Topics range from leadership, nonprofit management, strategy, social entrepreneurship and humanitarian activism.

 

Do you have any suggestions to add to the list?

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How to build your professional PR network in 6 easy steps

How to build your professional PR network in 6 easy steps | Nonprofit marketing communications | Scoop.it
Building a professional PR network can be a difficult task, but doing so can be extremely rewarding. Learn more about building a strong PR network with Muck Rack.
Deborah Spector's insight:

Are you a solo PR practitioner in your nonprofit? Do you need to build a network to support your efforts?

 

This is a good opportunity to develop a PR committee. Outreach to your board and volunteers to identify committee members with skills and contacts to enrich your efforts.  

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Yes, You Can—and Should! Nonprofit Advocacy as a Core Competency

Yes, You Can—and Should! Nonprofit Advocacy as a Core Competency | Nonprofit marketing communications | Scoop.it
Long recognized as “mediating structures” nonprofits have a fundamentally American role in helping to organize and educate the population for civic action and engagement, and indeed, to teach individuals the very basic skills of democracy itself.
Deborah Spector's insight:

Nonprofits have a responsibility to organize and educate the population for civic action and engagement, as well as to teach individuals the very basic skills of democracy itself.

 

Does your nonprofit have a mission to enact social change? If so you need to be part of the solution through advocacy and action.

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» What you need to know about digital moves managementMagnify Good

» What you need to know about digital moves managementMagnify Good | Nonprofit marketing communications | Scoop.it
Moves management is second nature. You use it all the time to “move” donors from occasional givers to passionate core contributors. But how can a new digital process help you be more effective? Right now, donor development professionals learn as much about the prospective donor as possible while...
Deborah Spector's insight:

Digital moves management leverages the fact that donors today are constantly searching for information about causes and organizations that align with their values.

 

Digital moves management necessitates a change in the way you approach four areas of your communications and development:

1. Audience

2. Database

3. Content

4. Technology

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10 Step Nonprofit Email Marketing Audit

10 Step Nonprofit Email Marketing Audit | Nonprofit marketing communications | Scoop.it
Get the health of your nonprofit email marketing program in this easy 10 step audit by the experts at Media Cause.
Deborah Spector's insight:

A robust email marketing program is essential for your nonprofit's success!

 

Media Cause created a ten step audit to test the health of your organization's program. It's a great way to start the conversation.

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Content Writer vs. Copywriter: What's the Difference?

Content Writer vs. Copywriter: What's the Difference? | Nonprofit marketing communications | Scoop.it
If you need to hire marketing writers or outsource, which do you need: a copywriter or a content writer? Here are differences and similarities, so you can hire the writers right for your project.
Deborah Spector's insight:

The main goal of a copywriter is to write concisely, whereas the content writer writes long-form meaty copy. Copywriting is actionable; content writing is slow burn.

 

I find myself struggling between my training as a copywriter and trying to become a content writer. 

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