Nonprofit Database Systems
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Nonprofit Database Systems
Information on Nonprofit software and database technology solutions in support of non-profit management, fundraising, event and volunteer management.
Curated by Steve Hall
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Taking Fundraising Strategy To The Next Level with Technology

Taking Fundraising Strategy To The Next Level with Technology | Nonprofit Database Systems | Scoop.it

Spring cleaning your nonprofit’s fundraising strategy through technology assists


Via Abir Roy
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Email Fundraising Giving Way to Social Tools for Effective Results

Email Fundraising Giving Way to Social Tools for Effective Results | Nonprofit Database Systems | Scoop.it
Non-Profit - Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US ...

Via Don Dea
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Don Dea's curator insight, April 17, 2013 12:18 AM
  • A 21% year-over-year increase in online revenue overall, with only International groups recording a decline in online giving.
  • A sharp decline in certain key email metrics, such as a 14% decline in click-through rates for advocacy messages and 27% decline for fundraising messages. Those declines were driven mostly by Rights and International groups, whereas advocacy messages sent on behalf of Environmental groups performed best.
  • Since 2011, online monthly giving grew 43%, or more than twice as fast as one-time giving. Although still a small percentage of overall giving, sustaining gifts for International groups now account for18% of revenue.



Read more: http://www.marketingprofs.com/charts/2013/10508/nonprofit-benchmarks-email-social-audience-fundraising-infographic#ixzz2QgtuEtdP