Nonprofit Organizations
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Why Content Curation Is Disruptive

Why Content Curation Is Disruptive | Nonprofit Organizations | Scoop.it

The power of curation’s feedback loops is why to curate more than you create AND why the best ratio may be as high as 90% curation to 10% creation.

Curation is an active filtering of the web’s infinite content and it may be the most disruptive Internet marketing tactic. Curators do more than simply assign meta value via categorization. Great curators comment and share experience across content, authors and themes.

Great curators such as Robin Good or our host Jan Gordon see patterns others don’t.

I shocked Phil Buckely’s Raleigh SEO Meetup recently by suggesting the optimal ratio of curation to creation may be as high as 90% curation to 10% creation. Creating content is expensive. Curation, by comparison, is much less expensive.

To read the full article, click on the title.

 

 

Get your Free Business Plan Template here:

http://bit.ly/1aKy7km

 

 


Via Guillaume Decugis, Marc Kneepkens
Bonnie McEwan's insight:

Another point in favor of curation over origination is that is it generally less time consuming. You can be a real player in the curation area and still have enough time to spend on client work and other tasks.

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A/Prof Jon Willis's curator insight, November 20, 2013 6:23 PM

This is really interesting stuff, particularly because of the potential it offers to measure impact of Scoops. I would be interested to read what a philosopher or education theorist would make of his idea of disruption, in terms of either Deleuzian theory, or Flow theory.

ELISA TANGKEARUNG's curator insight, November 21, 2013 10:36 AM

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Lori Wilk's curator insight, November 22, 2013 1:44 PM

This is so true. I often get immediate support and responses to content I have curated #curation#socialmedia

Nonprofit Organizations
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Slavery in Suburbia: Students take action after report

Slavery in Suburbia: Students take action after report | Nonprofit Organizations | Scoop.it

A group of girls in Westchester County, inspired by what they saw students accomplish after the mass school shooting in Parkland, Florida, have launched a campaign to fight human trafficking."

Bonnie McEwan's insight:

Great TV story on youth activism in Westchester Co., NY. Young women take action with a grant from Westchester Children's Association. Check out @wca4kids

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5 Ways Nonprofits Struggle (And How To Overcome Them)

5 Ways Nonprofits Struggle (And How To Overcome Them) | Nonprofit Organizations | Scoop.it
From burnout to poor storytelling, there are many difficulties in running a successful nonprofit. Here are some simple ways that some have found to get around their stickiest problems.
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Howard Craig's curator insight, April 11, 10:40 AM

Analysis from a recent study highlights these 5 trends that separate success from failure. . .

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Sikh Coalition Website Design Case Study

Sikh Coalition Website Design Case Study | Nonprofit Organizations | Scoop.it

Case study: website redesign for community-based, civil rights nonprofit, the Sikh Coalition.

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INFOGRAPHIC: 10 PR Strategies for Your Nonprofit

INFOGRAPHIC: 10 PR Strategies for Your Nonprofit | Nonprofit Organizations | Scoop.it
PR is inherently more valuable than advertising, and there are actions you can take right now to begin building your nonprofit's PR machine.
Bonnie McEwan's insight:

I really like this. 10 good ideas, short and sweet.

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How To Write A Persuasive Speech in Only 15 Minutes

How To Write A Persuasive Speech in Only 15 Minutes | Nonprofit Organizations | Scoop.it
Have you ever tried to give a speech? Well, unless you are a well-known public writer, the entire process may consume a good chunk of your time
Bonnie McEwan's insight:

Most nonprofit execs are too busy to write great speeches. Here's an article that will help you write something good in just 15 minutes.

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6 Factors that Set Great Brands Apart

6 Factors that Set Great Brands Apart | Nonprofit Organizations | Scoop.it
What’s the difference between a good brand and a great one? See 6 factors that set the best brands apart and examples of marketers who set the bar for branding
Bonnie McEwan's insight:
A short, sweet, and very smart article on branding.
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3 Cost-Effective Ways to Increase Your Nonprofit Organization’s Visibility

Nonprofit organizations can expand their reach and appeal to new audiences by using these 3 cost-effective strategies for promotion and visibility.
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Three good, simple ideas to extend the outreach efforts of your charity or community group. This is especially good for small organizations with limited budgets.

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Email's Little Secret: 18 Words to Fly or Die By

Email's Little Secret: 18 Words to Fly or Die By | Nonprofit Organizations | Scoop.it
Marketing and sales emails you send are seen in preview mode in mobile devices. Here's how to write email copy that gets readers to open your emails based on what they see in the preview pane.
Bonnie McEwan's insight:
Email previews on a mobile device are about 18 words long. Make them count and get more opens, fewer deletes.
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Three ways all great leaders communicate – Stefan Lanfer – Medium

Three ways all great leaders communicate – Stefan Lanfer – Medium | Nonprofit Organizations | Scoop.it
Leadership is hot these days — with a proliferation of books, conferences, trainings, and talking heads sounding off on the topic. So, why is public trust in our leaders so in the pits? Phil Buchanan…
Bonnie McEwan's insight:
Leadership is about influencing people and events for the common good. It's not about power and self-aggrandizement. When you keep that in mind, your communications become more effective.
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Your New Fundraising Word For The Day | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

Your New Fundraising Word For The Day | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits | Nonprofit Organizations | Scoop.it
Here’s it is: 'actigiver'. In a Huffington Post piece, Giving In The Age of Outrage, Steve MacLauglin, VP of Data and Analytics at Blackbaud and author of
Bonnie McEwan's insight:

More people are donating to nonprofits from outrage than from charitable impulses. That's cool. We'll take it. Nonprofits are a voice for the marginalized.

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Rescooped by Bonnie McEwan from Content Marketing & Content Strategy
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How to Use Facebook Ads to Boost Your Best Content 

How to Use Facebook Ads to Boost Your Best Content  | Nonprofit Organizations | Scoop.it
“Social Media Marketing Podcast 237. In this episode Larry Kim explores how to get your best content to perform better with paid advertising.”
Via Stefano Principato
Bonnie McEwan's insight:
Used strategically, Facebook ads are a cost-effective way to build brand recognition and mission awareness for your nonprofit organization.
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12 Best Practices to Name Your Event

12 Best Practices to Name Your Event | Nonprofit Organizations | Scoop.it
“Picking a name to encompass your whole event can be high pressure, but choosing an epic event name could have attendees talking about it for years to come.”
Via Stefano Principato
Bonnie McEwan's insight:
I find it's important to write the name down. Test it in running copy to see how it sounds and reads in context. See how it lays out on different size screens and pages. Don't sacrifice clarity for cleverness. A catchy name can be an asset, but not if it confuses your audience.
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8 Free Tools for Nonprofits to Mobilize Supporters

8 Free Tools for Nonprofits to Mobilize Supporters | Nonprofit Organizations | Scoop.it
These eight free tools for nonprofits will help your organization benchmark your performance and help you mobilize supporters.
Bonnie McEwan's insight:
Very good article with tips to be more effective in communicating with stakeholders. Not just a list of social platforms. Check it out.
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Nonprofit Donor Surveying: Fundraising's *Magic Bullet?*

Nonprofit Donor Surveying: Fundraising's *Magic Bullet?* | Nonprofit Organizations | Scoop.it
Have you ever had to dig yourself out of a hole (one not of your own making)? That’s exactly the situation I found myself in my first fundraising job. The year was 2000, and I had just resigned from my job with one of the region’s largest grant-making foundations, to take on a development position …
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The A-Z of Event Planning for Nonprofits

The A-Z of Event Planning for Nonprofits | Nonprofit Organizations | Scoop.it
Planning a nonprofit event takes more than skill — it takes extreme organization. Here’s how to get started.
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How to Write an Awesome Nonprofit Mission Statement

How to Write an Awesome Nonprofit Mission Statement | Nonprofit Organizations | Scoop.it
Your nonprofit mission statement is your foundation. It shapes and influences everything from marketing and communications to culture, and it speaks to others about who you are. Harvard Business Review noted an interesting point in their article on nonprofit mission statements: If mission accomplishment is as important [to nonprofits] as profit attainment [is to for-profits], …
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Why Feminist Philanthropy? For All the Relationship Reasons - Philanthropy Women

Editor’s Note: This post was written by Catherine Gill, Executive Vice President at Root Capital, in collaboration with Charlotte Wagner, Principal of the Wagner Foundation. We are publishing it here at Philanthropy Women because we couldn’t agree more with the message. I see the way feminists do philanthropy differently, and to me, it is the Read More

Via Kiersten Marek LICSW
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Do feminists have a special take on philanthropy? These writers think so.

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AP style on hot topics: ‘fake news,’ ‘alt-right’ and more | Articles | Home

AP style on hot topics: ‘fake news,’ ‘alt-right’ and more | Articles | Home | Nonprofit Organizations | Scoop.it
Bonnie McEwan's insight:
Style guide from the AP on recent political buzz words
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Bonnie McEwan's curator insight, September 5, 2017 11:45 AM
Tips for writing about contentious issues in a professional way, from the AP Stylebook.
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The Only Checklist You Need for Really Good Email Design [Infographic]

The Only Checklist You Need for Really Good Email Design [Infographic] | Nonprofit Organizations | Scoop.it
Use this comprehensive email-creation checklist to make sure the copy, imagery, layout, and coding of your emails result in a great email that helps your email campaigns succeed. Check it out!
Bonnie McEwan's insight:
Email marketing remains one of the most effective ways of generating support. Make sure your emails are designed to elicit clicks.
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2017 Nonprofit Communications Trends Report

We've decided on a new approach to the 2017 Trends Report. But it's still the "go-to" source for what's REALLY happening in the world of nonprofit communications and fundraising. We wanted to ask questions that would provide brand-new data for the nonprofit sector.
Bonnie McEwan's insight:
Some good factoids here. Average salary for a nonprofit communications director, makeup of a typical nonprofit communications team, budgets, social engagement, etc.
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29 free social media tricks for nonprofits | Articles | Home

29 free social media tricks for nonprofits | Articles | Home | Nonprofit Organizations | Scoop.it
CSS only mobile first navigation
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Social media is very cost effective if you know how to use it well. Here are some good tips for making social work for your nonprofit.
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5 brand lessons from the Chicago Cubs | Articles | Home

CSS only mobile first navigation
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7 Tips for Increasing Your Newsletter Subscriptions

7 Tips for Increasing Your Newsletter Subscriptions | Nonprofit Organizations | Scoop.it
“Entrepreneurs are turning back to email marketing to combat the downfall of organic reach on social networks. It never actually disappeared, as savvy business owners still used it with great success,…”
Via Stefano Principato
Bonnie McEwan's insight:
Digital newsletters can deepen the engagement of donors and clients with your nonprofit organization...but not if no one subscribes.
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Sharing the MLK, Jr. Holiday in a Culturally Competent Way (Kivi's Nonprofit Communications Blog)

Sharing the MLK, Jr. Holiday in a Culturally Competent Way (Kivi's Nonprofit Communications Blog) | Nonprofit Organizations | Scoop.it
Sharing the MLK, Jr. Holiday in a Culturally Competent Way, a post from the blog Kivi's Nonprofit Communications Blog on Bloglovin’
Bonnie McEwan's insight:

Sadly, this is this first year that I have seen a retail advertisement for "our MLK sale extravaganza." It looks like MLK recognition is going the way of Presidents' Day and (the worst) Memorial Day exploitations. 


 


There's a better way to mark Dr. King' birthday. Read on. 

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2 Essential Mobile Apps Your Nonprofit Should Be Using

2 Essential Mobile Apps Your Nonprofit Should Be Using | Nonprofit Organizations | Scoop.it
Want to reach more of your supporters and better connect with millennials? Here are 2 essential mobile apps for nonprofits.

Via Julia Campbell, Norman Reiss
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Norman Reiss's curator insight, November 6, 2015 10:13 AM

Have you heard about these?...