Non specified Neuromuscular Disease
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Beekeeper Gets $5M For Blue-Collar Bees Gets Some Honey

Beekeeper Gets $5M For Blue-Collar Bees Gets Some Honey | Non specified Neuromuscular Disease | Scoop.it
Beekeeper, the Switzerland and U.S.-based startup that provides a mobile-first communications platform for employers that need a better way to communicate..

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Our Favorite FREE SEO Tools In SEO For Web Designers @HaikuDeck

Our Favorite FREE SEO Tools In SEO For Web Designers @HaikuDeck | Non specified Neuromuscular Disease | Scoop.it

SEO For Web Designers
Web designers shouldn't be SEO experts since keeping up with DESIGN is a full-time job. But web designers are where SEO rubber meets the Google Road so understanding a handful of ideas is critical to the online success of any designers creations.

This Haiku Deck includes a list of our favorite FREE SEO tools and how to use them to create a content marketing map. Content marketing maps help move your site to the first page of listings for keywords that matter (to your business or nonprofit).

Many of the tips included in SEO for Web Designers are universal and so helpful to anyone creating online communication...and who ISN'T creating online communication these days?


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Peanut Butter & Dark Chocolate Dreams

Peanut Butter & Dark Chocolate Dreams | Non specified Neuromuscular Disease | Scoop.it

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Marty Koenig's curator insight, October 11, 2014 5:26 PM

Mmm. Love this. 

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Small Business Accounting 101: Ten Steps to Get Your Startup on Track

Small Business Accounting 101: Ten Steps to Get Your Startup on Track | Non specified Neuromuscular Disease | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

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Burn Down Your Website NOWIST via @Curagami

Burn Down Your Website NOWIST via @Curagami | Non specified Neuromuscular Disease | Scoop.it

BURN DOWN YOUR WEBSITE.

Beat the rush. Have courage, light a match, become a NOWIST :). M


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How to speak so that people want to listen

How to speak so that people want to listen | Non specified Neuromuscular Disease | Scoop.it
Have you ever felt like you're talking, but nobody is listening? Here's Julian Treasure to help. In this useful talk, the sound expert demonstrates the how-to's of powerful speaking — from some handy vocal exercises to tips on how to speak with empathy. A talk that might help the world sound more beautiful.

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Scientists discover 'needle in a haystack' for muscular dystrophy patients

Scientists discover 'needle in a haystack' for muscular dystrophy patients | Non specified Neuromuscular Disease | Scoop.it
Scientists have identified a sequence in the dystrophin gene that is essential for helping muscle tissues function, a breakthrough discovery that could lead to treatments for the deadly hereditary disease. The researchers “found the proverbial needle in a haystack,” according to an expert.

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How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT

How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT | Non specified Neuromuscular Disease | Scoop.it

Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.

UCA is the startups secret weapon. When you are aligned to UCA your startup scales. When your ideas are out of alignment or not communicated well (been there, done that) your startup doesn't scale.

Wrote this piece for Atlantic BT during my tenure as Marketing Director.


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What does your business need for $5?

Fiverr launched our first TV advert airing nationwide in the U.S.! We’re committed to our promise to create an amazing marketplace for buyers and sellers..

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Keurig 2.0 K400 Coffee Maker Brewing System with Carafe

Keurig 2.0 K400 Coffee Maker Brewing System with Carafe | Non specified Neuromuscular Disease | Scoop.it

Say Hello to the Keurig® 2.0 K400 brewing system — the first Keurig system that allows you to brew a piping hot 4-cup carafe with the same ease and convenience of brewing a single-serve cup -- all at the touch of a button. It's so smart. So Simple! So different than an average coffee maker. The Keurig® 2.0 K400 brewer also features revolutionary Keurig 2.0 Brewing Technology™, designed to read the lid of each K-Cup® or K-Carafe™ pack to brew the perfe


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Marty Koenig's curator insight, September 22, 2014 3:29 PM

I thought the whole reason people buy Keurig coffee makers is so they don't have to have a carafe of coffee sitting there getting stale. Very interesting. Sometimes I just want a POT OF COFFEE. 

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Fix Mobile Ecom Change World and Stripe Is Halfway Home

Fix Mobile Ecom Change World and Stripe Is Halfway Home | Non specified Neuromuscular Disease | Scoop.it

Stripe Story
Can a couple of 20 somethings change the world? Stripe's answer is a strong affirmative YES. Stripe is fixing the biggest barrier to the social / mobile / connected web. We can't buy stuff on our phones.

Phones are, to use the founders of Stripe's words, "Clunky" (watch that video here:  http://cnnmon.ie/1DxDZMG ). Why is the phone the lynchpin? Stop thinking of your phone as a phone.

Think of your phone as a PORTAL, game console and magic wand. Soon "see a thing, buy a thing" will be taken for granted but only if the Stipers can make mobile payments less "clunky".

I poked around on their site some and would say they are half way down a very interesting road. Why is the phone the lynchpin? Because once payments work on phones they work ANYWHERE.

Once payments work anywhere social commerce becomes a reality and "see a thing, hear a thing, buy a thing" a reality. Extend the logic further and ask, "What is a website?".

If we can wrap "see, click, buy" tech on phones we can do so on Facebook, the Redbox machine and the grocery store. Scan those fritos with your phone and Harris Teeter or Wegmans or Kroger bills your account.

NO CHECKOUT because your PHONE is the checkout. Fix ecom on the phone, change the world.

 


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Quotes from Famous Entrepreneurs

Quotes from Famous Entrepreneurs | Non specified Neuromuscular Disease | Scoop.it
This list of quotes from famous entrepreneurs can provide inspiration in our quests to be successful entrepreneurs. Bill Gates Life is not fair; get used to it. As we look ahead into the ne

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When Beer Becomes Art - Stouts and Stilettos

When Beer Becomes Art - Stouts and Stilettos | Non specified Neuromuscular Disease | Scoop.it
In the world of digital living, there’s probably a gazillion craft beer photos floating around out there on Twitter, Facebook, Instagram and Tumblr. Just search on a variety of hashtags like #craftbeer, #drinkcraftnotcrap, #beergasm, #instabrew and even #girlslikebeer, just to name a few. Lots of folks are documenting their unique craft beer experience… including me! …

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15 Ways To FUNK UP Your Startup

15 Ways To FUNK UP Your Startup | Non specified Neuromuscular Disease | Scoop.it

15 Ways To Funk Up Your Startup
Watching Mr. Dynamite, HBO's great documentary about James Brown, got us thinking of ways to FUNK UP your startup including:

* Crowdfunding - James Brown knew how to ask for help.
* Content Marketing - Share your journey DAILY.
* 'Splainer Video - broll your elevator pitch & put on YouTube.

* Daily Social Media Shares - Build Your Tribe NOW.
* Contest - When in doubt create a low cost high yield contest.
* Games - Make your startup a game with many winners.
* Arresting Visuals - STOP THEM NOW.
* Stories - Share yours and they share theirs.
* Awards - Find the under appreciated and give 'em an award.
* Daily Difference - do something (anything) different today.

* Listen More, Talk Less.
* Curate - mashup this, that and the other thing.

* Coach - say something nice about something YOU didn't do daily.

* When THEY tell you there are RULES don't believe 'em.

* Teach - Watch one, Do one and then TEACH ONE to really get the hang of marketing in a digital age.


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10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail]

10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail] | Non specified Neuromuscular Disease | Scoop.it

Marty Note
Love this Jody Porowski post since she shares directly and doesn't lay claim to expertise she doesn't have (rare). I also love here reasons for why content marketing matters beyond pure traffic generation such as:

 

1. Drive Traffic.

2. Increase Awareness.

3. Create new Connections.
4. Produce Warm Fuzzies.


Great list. I would add:

5. Creates online community (net effect of 1 - 4).

6. Voice is authority, authority is reputation, reputation is all.

7. Provides grappling hooks out to social media to accomplish #2.
8. Shares values and nonverbals communication such as WE LISTEN (especially when you curate or incorporate content from users).
9. Promotes User Generated Content (they won't share if you don't).
10. Define your USP and UCA (Unique Selling Proposition and Unique Customer Aspiration).

YES, we live in a post content-shock world, but construct a website without a voice and see how it performs (it won't). Stories, shared intimacy and risk form the basis of any successful online community. Remember 1:9:90 Rule says 1% of a site's visitors will advocate and share valuable UGC (User Generated Content), 9% will vote and share especially content from the highly trusted 1%ers and 90% read and visit (important to traffic numbers but hard to engage).

We used to think content and voice was the ante for an Ambassador Program or the creation of valuable brand advocates and Sheraps. Team Curagami changed our mind recently and now advise customers such as Moon-Audio.com (manufacturers amazing audio cables and sells high-end headphones and earphones) to ASK for help NOW.

Continue to develop content and voice since the more trusted you are the greater chance you have at the gold at the end of the web marketing rainbow - sustainable online community. BUT ASK FOR HELP immediately, specifically and often.

Such a great post by Jody I couldn't help adding a riff from my experience as a content marketer, content curator and former Ecommerce Director. Added to Startups Revolution because content marketing is one of the rocks many startups get hung upon. Don't over think content marketing and create something daily.


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10 Truths of Simply Selling [Slidedeck] | Tactical Sales

10 Truths of Simply Selling [Slidedeck] | Tactical Sales | Non specified Neuromuscular Disease | Scoop.it
It’s time we take a step back, away from all of the ideas and best practices of sales and the art that is selling and consider what the simple, indisputable truths are of selling.

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Martin (Marty) Smith's curator insight, October 15, 2014 9:14 AM

A tad "old school" but helpful selling tips such as:

#1 Initiating Contact


#2 Quick Qualification

#3 Demonstrate Your Offer

etc.


There are 10 similar "sales 101" tips. P&G taught me an excellent format to tell a sales story (back in the day lol):

Summarize The Situation (set up your pitch factually)
State The Idea (clear, short, punchy)
Explain How It Works (use examples and made to stick analogies)
Share Benefits (only two benefits make or save money)

We BUY with EMOTION and that format is organized around logic, but skillful salespeople know how to weave that format into what feels like a spontaneous and relevant story.

One of my favorite quotes is the old Indian saying:

Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.

Use the P&G format to organize but then riff a story, follow up with relevant links and social media to "simply sell" today.

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Simple Business Ideas for an Entrepreneur

Simple Business Ideas for an Entrepreneur | Non specified Neuromuscular Disease | Scoop.it
A successful entrepreneur has drive, passion, energy and stamina. But an entrepreneur needs one more ingredient to go along with these key traits---a simple business idea that works. Select a ...

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The Curagami Story: Content Curation for Fun and Profit via @examinercom

The Curagami Story: Content Curation for Fun and Profit via @examinercom | Non specified Neuromuscular Disease | Scoop.it

The Curagami Story
Curagami was launched by Martin Smith and co-founder Phil Buckley when they found a need in the marketplace they felt was not being served and a window of opportunity.

Curagami helps ecommerce merchants discover the "new ecom" where commerce and content live harmoniously together. This is their story.

Marty Note
Great write up by @Lori Wilk about our #startup Curagami.

 

 


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How to Effectively Communicate With Different Brain Types

How to Effectively Communicate With Different Brain Types | Non specified Neuromuscular Disease | Scoop.it

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Terri Rice's curator insight, October 5, 2014 3:14 PM

This is a good review on knowing your audience BEFORE you begin preparing your presentation. Always an important piece of information if you want people to stay awake and learn.

Eugenio Criado Carbonell's curator insight, May 29, 2017 10:58 AM
Como comunicarse  con diferente formas de pensar, de razonar.
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An open source future for synthetic biology

An open source future for synthetic biology | Non specified Neuromuscular Disease | Scoop.it
If the controversy over genetically modified organisms (GMOs) tells us something indisputable, it is this: GMO food products from corporations like Monsanto are suspected to endanger health. On the other hand, an individual’s right to genetically modify and even synthesize entire organisms as part of his dietary or medical regimen could someday be a human right.

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thingCHARGER. Awesome new charger for your things.

thingCHARGER. Awesome new charger for your things. | Non specified Neuromuscular Disease | Scoop.it
"A clever, beautiful design unlike anything we've seen before. Use a smartphone/tablet? Must Have!"

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How to Compete with Larger Businesses

How to Compete with Larger Businesses | Non specified Neuromuscular Disease | Scoop.it

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Eric Frykman's curator insight, September 23, 2014 4:36 PM

This article has a four point list:

1) Credibility

2) Product

3) Service

4) Price

 

This was not written by anyone in sales, as #4 should be off the table completely. Product is "do you have more bells" and Service is "can you be better than your competition."

 

None of this is useful to a small company competing against a giant.

 

What you really need is to build 

5) VALUE

 

I.e. Why are you here - what pain are you solving? How are YOU my savior? How do you fix all my problems and help me get to sleep at night? 

 

That's how you compete and become a giant-killer. Focus your story around Value, and you'll win every time.

Angela Heath's curator insight, September 24, 2014 5:44 AM
Competing against large businesses can be a challenge. Don't be intimidated. This article has some good suggestions.
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Cirque du Soleil is using drones in its next performance, and it’s amazing | News | Geek.com

Cirque du Soleil is using drones in its next performance, and it’s amazing | News | Geek.com | Non specified Neuromuscular Disease | Scoop.it
Over the last couple of years, we have seen quadcopters and drones do some incredible things. These algorithm-based flying machines have been seen mapping the inside of a building, operating autonomously as a [...]

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New Plastic ‘Zeoform’ Turns Hemp Into Almost Anything

New Plastic ‘Zeoform’ Turns Hemp Into Almost Anything | Non specified Neuromuscular Disease | Scoop.it
What if todays plastics could be made from materials that were not only sustainable but non toxic? Today, our plastics are made from oil which means not only are we putting toxic chemicals into our atmosphere, but we are also filling our environment with products that cannot bio-degrade.  A new company out of Australia has […]

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